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Plan<br />
Within Organization<br />
To Doe<br />
Outside Organization<br />
Helpful for our objectives<br />
Strengths<br />
Powerful Aspirational Resonate<br />
Help Solve Deeply Seeded problem<br />
Lean Operation-Can Turn Quickly<br />
Target Market Affluence, High End Consumerism<br />
Underserved Niche Target Population<br />
Potential to Disrupt black spending<br />
Helpful for our objectives<br />
Opportunities<br />
Trillion Dollar spending in black community<br />
Market is ripe-Buy Black Movement is everywhere<br />
Promote Celebrities businesses<br />
Create Prototype-Can translate to a continually<br />
diverse demographic<br />
Viral-Advertising Potential<br />
Drive Business, Finance, Education, etc.<br />
Harmful for our objectives<br />
Weaknesses<br />
Lack future cutting edge technologies<br />
Potential System Overload-Decreased<br />
Need Technology Geek (Quality Expertise)<br />
Funding<br />
Potential for Large unknown Costs<br />
Target Market could be slow to come onboard<br />
Helpful for our objectives<br />
Threats<br />
White majority become hostile to community<br />
Will draw fire from competitors<br />
Groups may try to usurp/coop ideas<br />
BOB’s may not follow system<br />
Blacks take advantage of guarantees