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Plan<br />

Within Organization<br />

To Doe<br />

Outside Organization<br />

Helpful for our objectives<br />

Strengths<br />

Powerful Aspirational Resonate<br />

Help Solve Deeply Seeded problem<br />

Lean Operation-Can Turn Quickly<br />

Target Market Affluence, High End Consumerism<br />

Underserved Niche Target Population<br />

Potential to Disrupt black spending<br />

Helpful for our objectives<br />

Opportunities<br />

Trillion Dollar spending in black community<br />

Market is ripe-Buy Black Movement is everywhere<br />

Promote Celebrities businesses<br />

Create Prototype-Can translate to a continually<br />

diverse demographic<br />

Viral-Advertising Potential<br />

Drive Business, Finance, Education, etc.<br />

Harmful for our objectives<br />

Weaknesses<br />

Lack future cutting edge technologies<br />

Potential System Overload-Decreased<br />

Need Technology Geek (Quality Expertise)<br />

Funding<br />

Potential for Large unknown Costs<br />

Target Market could be slow to come onboard<br />

Helpful for our objectives<br />

Threats<br />

White majority become hostile to community<br />

Will draw fire from competitors<br />

Groups may try to usurp/coop ideas<br />

BOB’s may not follow system<br />

Blacks take advantage of guarantees

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