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2 - CONTENTS<br />

3 - EDITOR’S LETTER<br />

4 - THE NUMBERS GAME<br />

6 -TRULY OMNICHANNEL<br />

8 - KNOW YOUR PRODUCT – RETAIL<br />

15 - KNOW YOUR PRODUCT – OUTLET<br />

18 - HEART&SOLE<br />

20 - STRAIGHT FROM THE FIELD<br />

23 - UPT CHAMPIONS LEAGUE<br />

25 - WE NEED MORE FAMILY MEMBERS<br />

2


It’s time for the <strong>Vans</strong> Retail Leadership Summit already!!!!<br />

Yes Team, the 2018 VRLS is upon us, and boy, are we look forward to it…<br />

The venue is spectacular, the weather should be fine, and the most<br />

important the energy, your energy, will be out of this world.<br />

2017 was a dream year for <strong>Vans</strong> in EMEA, so the VRLS has to be up to the<br />

occasion, and I am totally convinced it will be. Absolutely, 100%<br />

convinced.<br />

I definitely do not want to (nor can) unveil any secret, but I can already<br />

assure you that you will be in for a few relevant surprises!!! Very, very<br />

relevant.<br />

One thing I can share with you: the passion, energy, attention to detail<br />

that are going into the preparation are simply unheard of. All the parties<br />

involved in Stabio are totally going out of their way, to make the event a<br />

huge success, hopefully the best VRLS so far….<br />

I think I have said enough to set the right expecations….no pressure!!!<br />

I cannot wait to see you all in person in Faro, where we will learn, share,<br />

get emotional, have some fun….like family members do when they get<br />

together.<br />

Remember: “We are all Van Dorens”<br />

Cheers,<br />

Sylvain


WEEK 5<br />

% of total sales<br />

SALES<br />

21%<br />

COMP<br />

UPT<br />

1.35<br />

CR<br />

11.28%<br />

FRANCE<br />

BENELUX<br />

EMERGING<br />

GAS<br />

UK NORTH<br />

UK SOUTH<br />

SPAIN<br />

ITALY<br />

2.3%<br />

2.6%<br />

3.4%<br />

10.6%<br />

11.3%<br />

17.8%<br />

20.9%<br />

31.2%<br />

1<br />

2<br />

3<br />

Alcochete Freeport Village<br />

Livingston<br />

Portsmouth<br />

101.2%<br />

62.9%<br />

55.5%<br />

Mendrisio 14.1% Mendrisio 1.93 Mendrisio 37.58<br />

Palma de Mallorca 14.0% Livingston 1.85 Roermond 37.03<br />

Franciacorta 13.9% Agira - Sicilia 1.81 Franciacorta 36.96<br />

Castel Romano 13.8% Bridgend 1.81 Agira - Sicilia 36.45<br />

Scalo Milano 13.6% Franciacorta 1.77 Caserta La Reggia 36.22<br />

16.18%


WEEK 5<br />

% of total sales<br />

SALES<br />

9.21%<br />

COMP<br />

UPT<br />

1.38<br />

CR<br />

9.8%<br />

SCANDO<br />

EMERGING<br />

SPAIN<br />

GAS<br />

BENELUX<br />

ITALY<br />

UK NORTH<br />

FRANCE<br />

UK SOUTH<br />

2.7%<br />

4.6%<br />

5.9%<br />

10.4%<br />

10.5%<br />

10.7%<br />

15.3%<br />

19.6%<br />

20.4%<br />

1<br />

2<br />

3<br />

Barcelona La Maquinista<br />

Munich Pasing<br />

San Sebastian - La Garbe<br />

94%<br />

70%<br />

59%<br />

Milan Ticinese 20.1% Antwerp - Kamm 1.75 Liege 63.67<br />

Montpellier 19.9% Maastricht 1.71 Paris Beaubourg 58.06<br />

Paris Beaubourg 19.0% Liege 1.71 Antwerp - Kammen 57.86<br />

Gothenburg 17.2% Verona 1.66 Roma - Porta di Ro 57.77<br />

Nantes 16.2% Padova - Santa Lu 1.63 Brussels 57.15<br />

8.53%


SALES<br />

€ 855<br />

+111%<br />

COMP<br />

CR 1.95%<br />

-1,95% LY<br />

UPT 1.29<br />

-1% LY<br />

A0V €52,1<br />

+8,6% LY<br />

Latest News<br />

VANS Customs featured as hero banner. Create a customized pair of your <strong>Vans</strong>!<br />

EOS Sale active in all markets. Wave 2 started in BE, LU, ES, IT, FR.<br />

VANS FINLAND launched on January 17 www.vans.fi.<br />

New catalogue SS18 launched on January 17.<br />

TOP SEARCH<br />

WORDS<br />

1 OLD SKOOL<br />

2 BACKPACKS<br />

3 PLATFORM<br />

4 CHECKERBOARD<br />

5 PEANUTS


CHIMA PRO TOO 2<br />

Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />

progression-enabling skate shoe models to date. Honoring more than<br />

40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />

versatile shoe construction that skate shoe also utilizes a modern<br />

internal sock-fit construction, providing a breathable, responsive and<br />

snug fit, along with ventilated tongue, collar and quarter panels for<br />

increased airflow.<br />

HARD LAUNCH: 10.02.2018<br />

MEN<br />

7 TO 13<br />

VA3MTI187<br />

MN Chima Pro 2 (Canvas)<br />

black/white<br />

€ 85.00<br />

MEN<br />

7 TO 13<br />

VA3MTIQO6<br />

MN Chima Pro 2<br />

drizzle/black/white<br />

€ 85.00


know your product- retail<br />

CHIMA PRO TOO 2<br />

Signature<br />

Style<br />

Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />

progression-enabling skate shoe models to date. Honoring more than<br />

40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />

versatile shoe construction that skate shoe also utilizes a modern<br />

internal sock-fit construction, providing a breathable, responsive and<br />

snug fit, along with ventilated tongue, collar and quarter panels for<br />

increased airflow.<br />

The CHIMA PRO 2 is too strong for just any one<br />

type of skating. The lightweight durability of the<br />

CHIMA PRO 2 with upgraded DURACAP technology<br />

and an ULTRACUSH LITE 3D sockliner make it a<br />

super versatile skate shoe, designed for ALL<br />

different types of skateboarding. It’s for ledges,<br />

banks, ramps, pools, curbs, rails—skateparks too.<br />

It’s also for the slappies, frontside flips, grinds, and<br />

huge airs.


CHIMA PRO TOO 2 FEATURES<br />

know your product- retail<br />

NEW 3D ULTRACUSH LITE<br />

FOOTBED<br />

LIGHTWEIGHT SUPPORTULTRACUSH LITE 3D<strong>Vans</strong> ULTRACUSH LITE<br />

3D blends the LIGHTWEIGHT and RESPONSIVE feel of the<br />

ULTRACUSH Lite footbed with a dual-density foam, surrounded with<br />

a molded heel cup for unsurpassed CUSHIONING, BOARDFEEL, and<br />

SUPPORT.


know your product- retail<br />

CHIMA PRO TOO 2 FEATURES<br />

Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />

progression-enabling skate shoe models to date. Honoring more than<br />

40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />

versatile shoe construction that skate shoe also utilizes a modern<br />

internal sock-fit construction, providing a breathable, responsive and<br />

snug fit, along with ventilated tongue, collar and quarter panels for<br />

increased airflow.<br />

DURABILITY<br />

DURABILITY DURACAP The added DURACAP reinforcement<br />

rubber underlays in high-wear areas are engineered to withstand<br />

the abuse of the <strong>Vans</strong> Pro Skate team—and by providing lasting<br />

DURABILITY, save everyday skateboarders time and money.


WE ARE NOT GETTING RID<br />

OF THE OLD CHIMA STYLE<br />

COMING IN FEBRUARY TO ALL STORES<br />

Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />

progression-enabling skate shoe models to date. Honoring more than<br />

40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />

versatile shoe construction that skate shoe also utilizes a modern<br />

internal sock-fit construction, providing a breathable, responsive and<br />

snug fit, along with ventilated tongue, collar and quarter panels for<br />

increased airflow.<br />

VA38CFQ2S<br />

MN Chima Ferguson Pro<br />

reflecting pond/ochre<br />

€ 80.00<br />

RESPONSE ULTRACUSH LITE <strong>Vans</strong>’ CMEVA-based ULTRACUSH LITE<br />

low-profile foam sockliner is ultralight and anatomically contoured for<br />

quick, RESPONSIVE cushioning, providing our most natural fit and ride.


know your product- retail<br />

Kicking off 2018 in new colorways Pro is one of <strong>Vans</strong>’ most innovative,<br />

progression-enabling skate shoe models to date. Honoring more than<br />

40 years of critical performance feedback, <strong>Vans</strong> Pro Skate offers a<br />

versatile shoe construction that skate shoe also utilizes a modern<br />

internal sock-fit construction, providing a breathable, responsive and<br />

snug fit, along with ventilated tongue, collar and quarter panels for<br />

increased airflow.<br />

One would be hard-pressed to name anyone that skates as smooth and<br />

stylish, with as deep a bag of tricks as Sydney, Australia’s switch technician,<br />

Chima Ferguson. There’s a damn good reason Chima was asked to set the<br />

tone with the first part in Propeller; his laid-back approach to the hairiest<br />

tricks exemplifies our Off The Wall philosophy. Only Chima has the gift to<br />

make a switch backtail down 13 look as causal as slappying a curb.<br />

Naturally his chill vibes carry over into his tough as leather <strong>Vans</strong> Signature<br />

Pro collection, and for SS18 he collaborated again with <strong>Vans</strong> to develop a<br />

7-pieces Apparel and Accessories Collection made of everyday staples in a<br />

blue, red, white and black monochrome look.


OUR FAVOURITE PIECES:<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

modern internal sock-fit construction, providing a breathable,<br />

VA3HBXWHT<br />

responsive<br />

CHIMA<br />

and<br />

COLORBLOCK<br />

snug fit,<br />

LS<br />

along with ventilated tongue,<br />

CHIMA STRIPED<br />

collar<br />

POLOand<br />

WHITE<br />

quarter panels for increased airflow.<br />

€ 45.00<br />

VA3HBWY28<br />

BLACK-WHITE<br />

€ 40.00<br />

VA3HBVWHT<br />

CHIMA SS<br />

WHITE<br />

€ 35.00<br />

VA3H4NA2T<br />

VANS X CHIMA UNSTRUCTURED<br />

BLACK-CHILI PEPPER<br />

€ 35.00


know your product- outlet<br />

NEW SEASONAL MFO LINES FROM SS18<br />

ARE ALREADY PERFORMING REALLY GOOD!<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

modern internal sock-fit construction, providing a breathable,<br />

responsive and snug fit, along with ventilated tongue, collar and quarter<br />

panels for increased airflow.<br />

ACTIVE<br />

GIRLS ACTIVE<br />

+41% € sales<br />

STD Comp<br />

+109% € sales<br />

STD Comp<br />

WEEK 4 2018 BEST SELLERS<br />

MILTON<br />

B/W<br />

462 UTS<br />

17.1 ROS<br />

MADDIE<br />

B/W<br />

625 UTS<br />

23.1 ROS


NEW SEASONAL MFO LINES FROM SS18<br />

ARE ALREADY PERFORMING REALLY GOOD!<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

modern internal sock-fit construction, providing a breathable,<br />

responsive and snug fit, along with ventilated tongue, collar and quarter<br />

panels for increased airflow.<br />

M-T Shirts<br />

W-T Shirts<br />

+29% € sales<br />

STD Comp<br />

+51% € sales<br />

STD Comp<br />

WEEK 4 2018 BEST SELLERS<br />

SHAVED<br />

BONES<br />

329 UTS<br />

7.9 ROS<br />

ANTHEM<br />

BASIC<br />

166 UTS<br />

4.7 ROS


know your product- outlet<br />

YOUTH PERFORMANCES<br />

Kicking off 2018 in new colorways this spring, the is one of <strong>Vans</strong>’ most<br />

innovative, progression-enabling skate shoe models to date. Honoring<br />

more than 40 years of critical performance feedback, <strong>Vans</strong> Pro Skate<br />

offers a versatile shoe construction that skate shoe also utilizes a<br />

modern internal sock-fit construction, providing a breathable,<br />

responsive and snug fit, along with ventilated tongue, collar and quarter<br />

panels for increased airflow.<br />

KIDS FOOTWEAR<br />

B-Fleece<br />

+41% €<br />

sales STD Comp<br />

+27% € sales<br />

STD Comp<br />

WEEK 4 2018 BEST SELLERS<br />

MILTON<br />

GLITTER<br />

VANS<br />

CLASSIC PO<br />

216 UTS<br />

7.1 ROS<br />

73 UTS<br />

2.5 ROS


HEART & SOLE<br />

20<br />

Are you ready for RLS Meeting 2018?<br />

.<br />

It’s going to be so much fun to meet again, in a very cool hotel (I checked on the internet, and it<br />

looks awesome!) under the sun and over a drink <br />

Last year was my very first time at RLS meeting and I must admit, I was amazed! You guys, must<br />

have seen all kind of movies with boring meetings, where you want to be anywhere else but<br />

there… Well, RLS proved me it can be way different than what I expected: it’s more like chill hotel,<br />

sunshine and smiling and motivated faces. We meet to learn new things, walking together in the<br />

same direction to bring and share the best to our team and customers. It’s always better to know<br />

your colleagues IRL than behind your computer or on the phone.<br />

Anyway, I am taking the opportunity to introduce myself: my name is Simon, as you may have<br />

noticed, I am French, precisely from Lille, North of France (top of France!).<br />

Around 4 years ago, I was working in a skate shop, and one of my coworker said that a bright new<br />

<strong>Vans</strong> Store is going to open in a few. My head exploded!<br />

When I was a teenager, I used to hang out at the skate park with my friends all the time<br />

(unfortunately I was not the best skater) dreaming about those pro skaters and cool brands… The<br />

idea of working for my #1 favorite brand, man… is it real life? Actually, this dream came true a<br />

couple weeks after I applied: I was in the new <strong>Vans</strong> team for Lille!<br />

I remember the first day, when we opened the shop, it was empty and a huge truck was parked in<br />

front of the door with hundreds of parcels in it. After that epic receiving we were already a team! I<br />

was 20 at the time and it was my first steps as a <strong>Vans</strong> sales associate, Julien was my store<br />

Manager.<br />

Since then, many opportunities opened up to me : a year ago Julien decided to change his<br />

direction to Wholesale and gave me the chance to become the new Store Manager, and everyone<br />

got to level up and were ready for new adventures. I must be honest, the first months were not a<br />

piece of cake, but we stood as a family, stuck together and I am proud to say we made it.<br />

It has been 4 years now it started with the best team and vibes you can ever imagine.<br />

What I meant is that we are lucky be take part of a human organization, that allows people to be<br />

who they are, and gives them their chance. <strong>Vans</strong> gave me that chance and I am very grateful for<br />

that. It feels very different from other experiences I had and it feels great! This is why we give the<br />

best of us, every single day, and it just started….<br />

Can’t wait to see you again guys!<br />

Simon Halegoi<br />

Store Manager <strong>Vans</strong> Lille


VANS CASTEL ROMANO<br />

€311 & 12 units!<br />

Well done Erica!<br />

VANS BIRMINGHAM BULLRING<br />

NICE feedback from a customer:<br />

.<br />

"I have received excellent customer service from<br />

Jacob in <strong>Vans</strong> Birmingham, on 2 separate<br />

occasions now, the guy really knows his stuff<br />

and he loves talking about vans.<br />

Really sorry to point out though that the music<br />

in the store is awful, I felt like I was in<br />

Debenhams, what happened to the cool music?"<br />

Layla


straight from the field<br />

VANS ROMA PORTA DI ROMA<br />

Nice feedback form a customer:<br />

"Good morning,<br />

I had the pleasure of meeting your sales<br />

point of Porta di Roma on 14.01.2018.<br />

I entered first with my daughter and shortly<br />

after with my other child.<br />

I was greeted by some smiling, polite and<br />

extremely available guys.<br />

So I would like to thank Chiara, Rita and<br />

Andrea and congratulate them.<br />

Thanks guys and see you next time !!<br />

Sabrina Licenziato"<br />

VANS YORK<br />

"Hello all from the <strong>Vans</strong> York Outlet<br />

team.<br />

On Sunday 28 th Jan, we had our team<br />

meeting. Lots of great ideas from the<br />

team as to the year ahead and how<br />

we can make 2018 an even better<br />

year than the previous.<br />

Of course we took the opportunity to<br />

take our ‘family’ picture."<br />

25


ITALY-CH<br />

GAS<br />

Mattia Gandini<br />

ROMA PDR<br />

1.93<br />

Julia Küpker<br />

BREMEN<br />

2.36<br />

Alessio Pitroni<br />

CASTELGUELFO<br />

2.20<br />

Kerstin Erhardt<br />

PARNDORF<br />

1,63<br />

IBERIA<br />

UK NORTH<br />

Emilio J. Garcia<br />

VALENCIA<br />

1.56<br />

.<br />

Natasha Inglezou<br />

EDINBURGH<br />

1.95<br />

Raquel Diogo<br />

ALCOCHETE<br />

2.04<br />

Manon Li-Le Dantec<br />

BIRMINGHAM RW<br />

1.71<br />

22


UPT CHAMPIONS LEAGUE: JANUARY WINNERS<br />

BENELUX<br />

UK SOUTH<br />

Ellen Sluyts<br />

ANTWERP<br />

2.29<br />

Shamark Abdi<br />

LONDON WHITE CITY<br />

1.43<br />

Lewis Cawte<br />

CLARKS VILLAGE<br />

1,41<br />

FRANCE<br />

Sergio Jorge<br />

HOSSEGOR<br />

1.67<br />

.<br />

23


Dear store teams, as the VANS FAMILY is growing, we<br />

come across more and more interesting job<br />

opportunities within the family. If you are interested in<br />

any of the open positions, please share your story with<br />

your District Manager, who will then follow up on your<br />

application. If you have friends who are interested,<br />

please feel free to ask them to send their CV to the DM.<br />

STORE POSITION CONTRACT<br />

BLUEWATER<br />

ASM<br />

FULL TIME<br />

CARDIFF<br />

SUPERVISOR<br />

FULL TIME<br />

BARBERINO<br />

SM<br />

FULL TIME<br />

MILAN TICINESE<br />

SUPERVISOR<br />

PART TIME (20 h)<br />

CAMBRIDGE<br />

SUPERVISOR<br />

FULL TIME<br />

BRENT CROSS 2 SUPERVISORS FULL TIME


Drop us a note,<br />

we appreciate your feedback:<br />

<strong>Vans</strong>_retail_ops@vfc.com

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