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Advertising, Creative, and Media Strategies Paper
Resources: Advertising Plan and Creative Brief assignment from Week Two, Internet, and University Library.
Select the advertising objectives developed in the Advertising Plan and Creative Brief assignment.
Write a 1,400- to 1,750-word paper in which you develop a plan for your advertising, creative, and media strategies. At a minimum, your paper must include an advertising plan consisting of the following:
• A short analysis of Baderman Island, including its unique selling points and its marketing situation
• An analysis of your target audience, including demographics, psychographics, and lifestyle
• Creative strategies that you might adopt to develop your campaign
• A positioning statement for the campaign
• Your message platform—Is it a call for action, for example, or is it brand building?
• At least two of the following media objectives and strategies you will adopt to execute your campaign: TV, radio, magazine, newspaper, Internet, out-of-home
• A rationale for all strategies including creative and media choices
• Define and defend your choice of resources including in-house, freelance, agencies, and so forth.
Format your paper consistent with APA guidelines.
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AB 209 AB/209 AB209 Unit 8 Assignment Marketing Plan (Kaplan)
This week you will finish your short marketing plan that you have been working towards in the last few weeks by addressing your promotion, advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page Word document using APA format and citation style (include a title and reference page).
Promotion Section:Describe how you will promote your product based on your target market andplace (distribution) that you previously determined. How will your customers know what you are offering? Why will they choose you over your competitors? What are your core competencies? How will you build relationships with your customers?
Advertising Section:If you choose to advertise, how much will you spend on advertising? Do a littleresearch and determine the rates for what you want to use as your advertising media (for example, newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For example, will you join the local Rotary or do volunteer work? Will you talk about your business at your son’s Little League games?
Will you drive a car with your business name on it? There are many ideas that are no or low cost. Which ones might you use?
Budget Section:Please list in table form how much you plan to spend on marketing over the next 3months. Be specific about what you will buy, and how much each form of advertising will cost over those 3 months. Describe how you will measure the success of each marketing effort. Be specific.
Using a Word document, insert your revised marketing concepts from last unit after reading your instructor’s feedback. Then add this week’s Assignment concerning promotion, advertising, and budget.
Submit the completed Assignment in APA format and citation style (plus a title and references page) to the Unit 8 Assignment Dropbox before the end of the unit.
AB 209 Unit 8 Assignment Marketing Plan
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This week you will finish your short marketing plan that you have been
working towards in the last few weeks by addressing your promotion,
advertising, and budget.
Address the Marketing sections below in a minimum of a 2-page Word
document using APA format and citation style (include a title and
Promotion Section:Describe how you will promote your product based
on your target market andplace (distribution) that you previously
determined. How will your customers know what you are offering?
Why will they choose you over your competitors? What are your core
competencies? How will you build relationships with your customers?
Advertising Section:If you choose to advertise, how much will you
spend on advertising? Do a littleresearch and determine the rates for
what you want to use as your advertising media (for example,
newspaper ads, TV ads, brochures, etc.)
Will you be doing any advertising that does not cost money? For
example, will you join the local Rotary or do volunteer work? Will you
talk about your business at your son’s Little League games?
Will you drive a car with your business name on it? There are many
ideas that are no or low cost. Which ones might you use?
Budget Section:Please list in table form how much you plan to spend on
marketing over the next 3months. Be specific about what you will buy,
and how much each form of advertising will cost over those 3 months.
Describe how you will measure the success of each marketing effort. Be
Using a Word document, insert your revised marketing concepts from
last unit after reading your instructor’s feedback. Then add this week’s
Assignment concerning promotion, advertising, and budget.
Submit the completed Assignment in APA format and citation style
(plus a title and references page) to the Unit 8 Assignment Dropbox
before the end of the unit.
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Final Project: Using Visuals to Communicate a Message
Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot.
For this project, use the concepts you’ve learned in this course to effectively apply visuals to a business-related message. Below, you will find just a few examples of how visuals can be utilized to communicate a message in the business setting. Feel free to choose one of these examples, or select one that is not listed.
Examples of Business Communication
How Each Example Might Look for Your Assignment
Presentation on department achievements
PowerPoint slides with visuals, and associated speech in the Speaker’s Notes section at the bottom.
Print advertisement for your own business
Word document or PDF version of an advertisement, complete with appropriate image(s), composition, typography, and company logo.
Training materials on your job responsibilities
Word document or PDF version of job instructions, using typography, composition, and relevant images to promote clarity.
Word document, PowerPoint, or PDF “mock-up” that illustrates what you would want your website to look like. Complete with appropriate images, effective composition and color usage, company logo, and shapes representing where the buttons would be.
Informational brochure for a corporate event
Word document or PDF version of the brochure, containing appropriate visuals; typography; effective design, composition, and color scheme; as well as with relevant information on the event.
Throughout each of the five weeks of this course, you will decide on a message to communicate, determine the most effective platform or medium for that message, and select the most appropriate visuals to support the message. Note that each visual should be referenced.
Then, in week 5, you will finalize your communication piece and submit it along with a 3- to 5-page paper explaining the rationale behind your communication decisions.
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Select a magazine genre such as sports, popular weeklies, fashion, and so on. For the remainder of your individual assignments you will be creating magazine pages for this genre, so be sure to select a magazine genre that you are interested in working with for several weeks.
Research how your selected magazine genre typically approaches layout and cover design.
You can find videos on YouTube which describe the design process for magazine. I recommend the series Design Like a Pro, which gives step-by-step instructions on how to design covers, advertisements, article layouts and tables of contents. Use this link to view these videos as you create different pages throughout the remainder of the course:
Create a cover for a magazine that typifies the style of your selected genre.
Create hand-drawn thumbnail sketches prior to working within the Adobe® InDesign® program to think about multiple layout options before deciding on one.
Create an Adobe® InDesign® file that is 7½ by 10 inches and CMYK. This is the file size you will be using for the remainder of the course in your individual assignments.
Select a royalty-free or noncopyrighted image from the Internet or provide your own image for your cover page. Ensure that you properly cite and document your image and include it with your submission.
Adjust the image using the Adobe® Photoshop® program so that it fills the cover page and is not pixilated. Adjust anything else to make the image look cover ready. You can use you own images, but make sure that the file size is under 5 MB.
You may add secondary images that are smaller in size and incorporate them into the cover design. Add as many images as you want, but apply best practices involved with publishing design.
Write and place titles and text typically found on the cover of the type of magazine you are designing.
Complete your magazine cover, bringing together all your components into one design that keeps the target audience of your magazine genre in mind.
Submit your completed page as a .PDF.
Ensure that you properly cite and document your images and include these citations in an APA reference page submitted as a Word document.
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Magazine: About ADconity | ICO and Crypto - Media Advertising Platform