Food Turkey Ocak Şubat 2018

EKOLOJİ İZMİR FUARI 

EKOLOJİ İZMİR FAIR 

ZEYTİN, ZEYTİNYAĞI, SÜT ÜRÜNLERİ, 

ŞARAP VE TEKNOLOJİLERİ FUARI 

Olive, olive oil, dairy products, wine & technologies fair 

ORTAK DESTEKÇİLER / SUPPORTERS 

ORGANİZASYON / ORGANIZERS 

OLIVTECH 

DESTEKÇİLER / SUPPORTERS 


ÇÖZÜM ORTAĞI 

PARTNER

Destination 

Cologne where 

the year starts 

sweet for the FB 

industry! 

We have entered another year which brings a fresh set of 

trends, market challenges and opportunities in Turkey’s world’s 

food and beverage industry. 

We are en route to Cologne for the ISM show, the world’s 

leading trade fair for sweets and snacks. It is a successful combination 

between impulses and innovations, exciting networking, 

first-class exhibitors and competent visitors forms an offer that 

is unique around the globe. There, you also find the world’s largest 

offer of private label in sweets & snacks. 

In conjunction with ProSweets Cologne, the international supplier 

trade fair for the sweets and snacks industry, ISM represents 

the entire industrial value chain. The trade fair duo will once 

again turn the Cologne city into the hotspot of the industry and 

we will be there together with some 80 Turkish exhibitors. We 

will distribute free copies as the only Turkish magazine, we will 

promote the Turkish food and beverage industry, we will promote 

Turkish exhibitors and other advertisers and we will cover 

this major event for our next issue. 

Turkey made a significant breakthrough in the food sector by 

adopting a number of norms such as food engineering, quality 

control, hygiene and related document requirements with 

examples from developed countries. For 10 years, the service 

and culinary professions in the food and beverage sector have 

developed from different business lines. 

Group Chairman 

Publisher 

Managing Editor 

Responsible 

Editor-in-Chief: 

Editor 

Advertisement Manager 

Correspondent 

Communications Manager 

Art Director 

Chief Accountant 

Subscription 

Computing 

Social Media 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Cüneyt AKTÜRK 

(cuneyt.akturk@ihlasfuar.com.tr) 

Ibrahim Ethem KUPELI 

Emir Omer OCAL 

(emir.ocal@img.com.tr) 

Omer Faruk GORUN 

(fgorun@ihlas.net.tr) 

Enes KARADAYI 

(enes.karadayi@img.com.tr) 

Ebru PEKEL 

(ebru.pekel@voli.com.tr) 

Tolga ÇAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Mustafa AKTAŞ 

(mustafa.aktas@img.com.tr) 

İsmail ÖZÇELİK 

(ismail.ozcelik@img.com.tr) 

Emre YENER 

(emre.yener@img.com.tr) 

Emre YENER 

(emre.yener@img.com.tr) 

The Turkish exporters, on the other hand, have been striding to 

contribute to the 2023 major export targets of the country and 

running from Japan to Russia, from Middle East to the Balkans. As 

the most leading publication of the fast developing Turkish food 

and beverage industry, Food Turkey has been following these 

Turkish exhibitors and promoting them in the most efficient way. 

We wish a sweet, lucrative, happy and healthy year for all readers 

and industry representatives. 

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4 FOOD TURKEY January 2018 

Mehmet Söztutan 

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CONTENTS 

6 

Dairy industry is on the 

upswing 

8 

Organic tahini 

baklava from 

Seyidoglu 

10 

Turkey’s satsuma 

tangerine goes to 

export markets 

12 

Lemon’s share in 

exports can be 

increased by 50% 

16 40 

Turkish export products 

are promoted in Qatar 

20 

IPay: A dependable 

choice for retailers 

28 

48th ISM 2018: Good 

prospects for the New 

Year! 

34 

Sugar and chocolate 

industry performs well 

in Turkey 

Tider gets innovation 

award by Global 

FoodBanking 

Network 

44 

ISM 2018 - international 

diversity and infinite 

inspiration 

50 

“Black colored food 

will be the new 

trend” 

54 

Gulfood 2018 mega 

show to consolidate 

UAS’s leading role in 

global food agenda 

60 

An upswing in crop 

production 

68 

A project to inspirit 

the agriculture of 

Turkey 

74 

ECOLAB food safety 

expert says digitization 

and data intelligence are 

key enablers in ‘burying 

the food bug’ 

6 FOOD TURKEY January 2018

Dairy industry is 

on the upswing 

With 749 thousand 761 tonnes, the 

amount of cow’s milk collected by 

integrated diaries in November increased 

by 4.6% when compared to 

the same month of the previous year, 

according to recent announcement 

released by TURKSTAT. 

Drinking milk production by integrated 

dairies became 146 thousand 74 

tonnes in November and increased 

by 9.7% when compared to the same 

month of the previous year. Cheese 

production from cow’s milk was 55 

thousand 40 tonnes and increased by 

6.3% when compared to the same 

month of the previous year. Cheese 

production from sheep, goat, buffalo 

and mixed milk was 736 tonnes increased 

by 72.3% when compared to 

the same month of the previous year. 

Yoghurt production became 92 thousand 

191 tonnes in November and 

increased by 2.3% when compared 

to same month of the previous year. 

"Collected cow’s milk, November 2017 © TURKSTAT " 

Drink made of yoghurt production 

became 57 thousand 567 tonnes and 

increased by 2.5% when compared 

to the same month of the previous 

year. In November the average fat 

rate of cow’s milk collected by integrated 

dairies was 3.5%, the average 

rate of protein was 3.3%, also stated 

at the TURKSTAT release. 

Seasonal and calendar adjusted 

amount of collected cow’s milk in 

November when compared to the 

previous month increased by 1.3%. 

Calendar adjusted amount of collected 

cow’s milk in November when 

compared to the same month of the 

previous year increased by 4.6%. 


Organic tahini baklava 

from Seyidoglu 

Halva brand Seyidoglu expands 

its Sultanbaci brand with new 

varieties and new products 

The first producer of organic 

tahini baklava in Turkey, 

Seyidoglu Gida company 

has 40 products in its sweet 

line. Investing about 3 million 

TL the new factory can produce 

500 tons daily. Mehmet 

Goksu, general manager of 

the company said, “We have 

been studying and developing 

new tastes in our category 

of baklava and milky sweets. 

We want to be the leader of 

product variety in our sector. 

A combination of tahini baklava 

the new product is one 

of them that are preferred by 

consumers especially in winter. 

Our products are exported 

to 15 countries under Sultanbaci 

brand which is also 

sold in 16 stores of Seyidoglu 

Gida in Turkey.” 

Seyidoglu has recently introduced 

two new varieties 

of preserves made of fruit 

mixes. Products that are now 

on the shelves are made of 

forest fruits, strawberry, raspberry 

and blackberry. The 

other variety is made of garden 

fruits, peach, quince and 

orange. Products are sold in 

leading retail chains throughout 

the country. 

Mehmet Göksu 

General Manager 


Turkey’s satsuma tangerine 

goes to export markets 

One of the traditional products of 

Turkey tangerine, a vitamin bomb 

dispensable in autumn seasons as a 

natural medicine against flue, goes 

to export markets. Exports started 

on 23th October. Russia was the top 

market for tangerine exports from 

Turkey with 88 million dollars in 2016. 

A special commission organized by 

the West Anatolian Regional Directorate 

of Economy Ministry, at the 

end of the tests and studies for ripening 

the fruit has decided on the 

time for harvest of tangerine Satsuma 

farmed in several locations around 

Izmir province, where the product is 

farmed most. 

“Due to the meteorological conditions 

fruits ripened 10 days late in 

2017. So, we decided that exports 

of Satsuma tangerines start on 23th 

October. In 2016 the deliveries had 

started on 14th October,” said, Riza 

Seyyar, member of Turkish Assembly 

of Exporters and chairman of the 

Aegean Fruit and Vegetable Exporters 

Association. 

A study conducted by Aegean Agricultural 

Research Institute commissioned 

by the Aegean Fruit and Vegetable 

Exporters Association, forecast 

a fall in harvests by 47% in 2017 and 


Riza Seyyar, member of Turkish Assembly of 

Exporters and chairman of the Aegean Fruit and 

Vegetable Exporters Association 

volume of produce is expected to 

be around 102 thousands tons the 

year. It was about 193 thousand tons 

in 2016. However, forecast signals 

that harvest in the Mediterranean 

region would show up better than 

that. So, export volume of Satsuma 

tangerines is not expected to fall 

short. “Since the quality of produce is 

higher than earlier years, our farmers 

will not experience in their incomes 

though the volumes were rather limited,” 

commented Seyyar. 

146 million dollars worth of tangerines 

exported to 45 countries from 

Turkey in 2016, a 7 % increase from 

2015 figures of 137 million dollars. 

As importers of Satsuma tangerines 

Russia has the largest share, 60% with 

88 million dollars, who is followed by 

Ukraine with 27 million dollars and 

Iraq with 12.5 million dollars of exports.

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Lemon’s share in exports 

can be increased by 50% 

Citrus fruits, including lemons, mandarins 

and grapefruits are among the 

most produced and consumed varieties 

of fruits in the world. Share of 

lemon exports is about 15 percent in 

the world markets. According to the 

data of Ministry of Food, Livestock and 

Agriculture around 850 thousand tons 

of lemon were produced in 2016 and 

more sales are expected in 2017. If 

the added value of the product is improved, 

export earnings may be more 

up to 50 percent level, says Ismail Yanarates, 

the name father of ‘Shaped Fruit’ 

brand. Shaped Fruits is a new topic 

in fruit trade, meaning that shapes of 

fruits are manipulated for some reason. 

Yanarates informed about the recent 

developments in the market. 

“We are now growing the 

new age shaped fruits in 

Turkey.” 

Trends is changing fast in fruit and vegetable 

markets in the world. Like color 

trends in fashion, fruits are sold in many 


Ismail Yanarateş 

shapes. If we want to be felt in foreign 

markets with agricultural products, we 

have to develop new varieties, new 

tastes, new aromas, new colors in fruits, 

and find innovative solutions to improve 

the added value of our products. 

We saw new generation fruits in the 

Far East such as fruits in heart, square, 

star and other forms that attracts the 

interest of buyers. We are now growing 

new generation of this kind in Turkey, 

as well. 

According to Yanarates, the total market 

for shaped fruits in the world is 

forecast about 2.5 billion dollars. It 

these have become a separate sector 

in Turkey, export earnings may easily be 

increased. “There is a serious market in 

the world for shaped fruits, especially in 

Russia and Europe and Gulf countries, 

they are our major export markets. 

Thanks to its geographical location and 

its high level of experience in agriculture 

Turkey can get higher shares from 

this market. 

Shaped Fruits, a brand of Yesil Orman 

Peyzaf firm, produces fruits and vegetables 

in the form of heart or cube. 

Melons, watermelons, lemons, apples 

and cucumbers in many forms are sold.

Tat Gida targets to export 30 

million dollars in cooperation 

with Kagome, the Japanese 

food giant 

The contract between Kagome Co. Ltd, and Tat Gida Co. 

Inc., that has been continuing for 35 years was extended 

again. With this agreement, Tat Gida targets to earn more 

than 35 million dollars of earnings from exports. 

Celebrating its 50th anniversary Tat 

Gida is one of the leading exporters 

of food products. The company has 

been cooperating in the exports of 

tomato products for 35 years. The 

contract covers three years targets 

to sell 30 million dollars worth of 

tomato and tomato pastry in export 

markets. 

The contract signed in Tokyo, by 

Arzu Aslan Kesimer, general manager 

of Tad Gida, and Takashi Hasimoto, 

member of executive board of Kagome 

Co. and Tetsuro Tajima, president 

of SC Foods Co. 

Arzu Aslan Kesimer expressed her 

happiness of having such a partner 

in exports and emphasized on the 

importance paid by Sumitomo Corporation 

and Kagome company on 

the quality of the products. She said, 

“We are so proud that we have been 

earning real amount of foreign currency 

to our national economy for 

long years. Thanks to this agreement, 

Turkish tomato products are consumed 

heavily in Japan by the loyal 

consumers for 35 years.” 


Turkish export products 

are promoted in Qatar 

After the embargo on Qatar by Arabic 

countries led by Saudi Arabia, Turkish exports 

to Qatar rose by 90% and a new 

era began in Turkish-Qatar relations. 

Aegean Exporter Unions participated 

in Food&Consumer Industries Exhibition 

(FCIE) organized between 26-29 

October 2017 in Doha, Qatar for the 

first time, in order to develop our current 

trade with Qatar and to increase 

our export and to promote Turkish food 

products and to represent our exporter 

companies with info stand. Following 

the embargo on Qatar, first aid planes 

and vessels had departed from İzmir just 

hours after the beginning of the embargo. 

Reminding that Turkey provided the 

greatest support to Qatar following the 

embargo, Aegean Exporter Union Coordinator 

Chairman Sabri Ünlütürk added 

that food aid was sent to Qatar from 

İzmir with ships and air cargo planes; and 

said that “Qatar-Turkey Business Forum 

and Bilateral Business Negotiations” was 

organized by Aegean Exporters Union 

with participation of Ministers of Economy 

from both countries on August 3, 

2017 along with over 300 businessmen 

from both countries; that a new chapter 

has begun with the Food&Consumer Industries 

Exhibition (FCIE) organized between 

26-29 October 2017 in Doha for 

the first time, to increase the volume of 

trade between two countries. 


Qatar is to make 150 billion 

dollars’ worth of investments 

Expressing that Qatar is the richest 

country of the world in per capita income, 

Ünlütürk said: “2022 FIFA World 

Cup to be held in Qatar will result in 

150 billion dollars of infrastructure 

and construction investments. Globally, 

46 of the largest 250 contractors are 

Turkish companies. We place second 

after China in this field. The conjuncture 

is ripe for Turkish companies to 

grab a large slice from this pie. Since 

Tuskih products will be densely used in 

projects Turkish companies will undertake 

in Qatar, our exports to Qatar will 

rise. Qatar can become a partner that 

supplies the energy demand of Turkey 

sustainably. 

Qatar imports 90% of its food 

consumption 

Stating that Qatar can only meet 10% 

of its food consumption, Ünlütürk added: 

“it is estimated that their food consumption 

will increase by 8% in 2019. 

It is a great advantage for Turkish food 


exporters that Qatar imports majority 

of its food consumption and Qatari importer 

companies have high purchasing 

power. We expect Food & Consumer 

Industries Exhibition (FCIE) to create 

new opportunities for Turkish food exporters.” 

While 91 companies from 8 countries 

participated Food& Consumer Industries 

Exhibition (FCIE) Qatar Chamber 

of Commerce Vice Chairman Mohamed 

bin Ahmed bin Towar al-Kuwari, 

Turkish Ambassador Fikret Özer and 

Doha Commercial Counselor Burak 

Güreşir were among the visitors of the 

Turkish stand in the Exhibition. Apart 

from Aegean Exporters Union, Dardanel 

and Exeloo Food companies participated 

the Exhibition from Turkey. 

Turkish exports to Qatar rose 

by 29% 

Turkish exports to Qatar in January – 

September of 2017 amounted to USD 

382,183,000. It was USD 296,912,000 

year-on-year basis. Our exports to Qatar 

rose by 29% 

Ünlütürk: “It 

is estimated 

that their food 

consumption will 

increase by 8% 

in 2019. It is a 

great advantage 

for Turkish food 

exporters that 

Qatar imports 

majority of its food 

consumption and 

Qatari importer 

companies have 

high purchasing 

power 

In the 4 month period where Arabic 

countries embargoed Qatar, Turkish 

exports to Qatar rose by 90%. Our 

exports in June – September 2016 

rose from 114 million dollar level to 

216 million dollars in 2017 year-onyear 

basis 

Turkish food exports to Qatar jumped 

by 98% from 57.5 million dollars in January 

–September period in 2016 to 

114 million dollars year-on-year basis. 

Fisheries and animal products industry 

owned the largest share in Turkish 

exports to Qatar with a share of 38 

million dollars.

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IPay: A dependable 

choice for retailers 

Ipay keeps 

claiming with its 

industrial solutions 

for HRreCa 

businesses 

Started as an incorporated company 

in 1998 Ipay now serves to the customers 

in three lines in domestic, industrial 

and HoReCa markets. Delivering 

its products to hotels, pastries, café, 

restaurants and catering business in 

special packages, the company is headquartered 

in Izmir. We talked to Demet 

Han Ozok, general manager of the 

company, about their offerings, export 

targets and production criteria. 

Pasteurized liquid eggs, which 

are widely used in Europe, are 

demanded both by individual 

consumers and by hotels 

and other brands in catering 

and pastry industries as well. 

What are your references in 

domestic market? 

We serve to both industrial and HoRe- 

Ca channels. We may mention the 

names of Ulker, Solen, Unilever, Pinar, 

Tat, Biskot, Mc.Cormick and Ferrero as 

our references as industrial buyers. In 


the HoReCa channel we have Ozsut, 

Ozgorkey, Cake Studio, Divan Pastries, 

THY Doco, Bolulu Hasan Usta, and five 

star hotels such as Hilton, Marriot, Max 

Royal and Voyage hotels are our customers. 

Your products are retailed 

only by Migros. Do you have 

plans about adding other retail 

chains on your buyer list? 

Yes, presently, our brand Folplay is sold 

in Migros stores only. However, we have 

contacts with other retail chains, as well. 

You have special recipes for 

feeding chickens, as we know. 

Would you inform us about 

the nutrient values of these 

feeds? 

Every hen is fed with feeds made of 

vegetable materials produced in Ipay 

feed factory. The ratios of feeds are 

specifically prepared, produced and 

delivered to farms up to the needs 

of hens that change along with their 

growth patterns. Their needs for nutrition 

and energy are analyzed carefully 

to maintain the best quality and taste in 

egg production. The awards that were 

given for our eggs are the best proofs 

of our claim. 

Demet Han Ozok 

General Manager 

What are your advice about 

the conditions necessary for 

protection and usage of the 

product? 

Shelled eggs have about 28 day of shelf 

life on the average. Up to 18th days it 

is not necessary to keep them cool, but 

in logistic chains they may be kept cool 

for certain periods. What is important 

for the eggs is that they should not be 

subjected to temperature fluctuations. 

So, we advice the end consumers to 

keep eggs in their fridges to maintain 

coolness. And, they should not wash 

them because it harms hygiene of the 

products. Before using them, the eggs 

should stay awhile at about 22 degrees 

for better performances. 


What is the ratio of exports in the 

monthly production of 8.5 million eggs? 

Exports account for about 15 percent. The ratio 

depends on the demand and production 

volumes in the markets. 

You offer your shelled eggs to 

your buyers in a clever way, in 

packages that may be used as 

toys afterwards. Can we say that 

the kids are your main targets for 

your products? 

Actually, we mainly address to whole members of the 

family, but kids are at the forefront. 

What do you want to add? 

Our slogan is “from moms to mothers”, because women are 

in majority in our management team who work as the sensitivity 

of women. 

We want whole kids in our country consume our eggs with joy 

and safely, as our own kids, and meet their daily needs of protein 

consumption. 


ISM Cologne - the big 

world of sweets and 

snacks 

The big world of sweets and snacks will 

be meeting up at ISM in Cologne in January 

2018. The trade fair brings international 

suppliers of sweets and hearty 

snacks as well as hot drinks (coffee, tea 

and cocoa) together with buyers from 

all over the world once a year. With 

around 1,600 exhibitors from around 

60 countries and over 38,000 trade 

visitors from 143 countries, ISM is the 

largest trading platform for sweets and 

snacks in the world. Companies that 

have not exhibited at ISM so far, are 

given the opportunity to take advantage 

of various interesting participation 

models. Primarily newcomers and 

start-ups, but also suppliers of coffee 

and new snacks (i.e. fruit and vegetable 

snacks for instance) can take advantage 

of the favorable conditions in an attractive 

exhibition environment via these 

special models. 

ProSweets Cologne - the international 

supplier fair for the sweets and snacks 

industry - will once again be staged 

parallel to ISM from 28 to 31 January 

2018. 


Depending on the product segment 

and market maturity, industry newcomers 

at ISM can apply for one of the 

four participation models that ISM has 

developed exclusively for these target 

groups. 

Newcomer Area 

The “Newcomer Area” has already 

been successfully introduced at ISM. 

Companies that have already established 

themselves on the market, but 

who have not exhibited at ISM in the 

past years or who have never exhibited, 

are given the opportunity here to 

present themselves under one roof 

together with other suppliers. The platform 

offers an attractive environment 

and favorable participation conditions. 

New: Start-up Area 

The “Start-up Area” is the right setting 

for really young, aspiring companies 

that have not existed for more than 

five years. For a small fee, the trade fair 

newcomers can book a small, fine complete 

stand at ISM and give themselves 

the chance to present themselves, their 

concepts and products to the market. 

Cologne Coffee Forum 

Coffee, tea and cocoa are part of the 

ISM exhibition spectrum. In order to 

whet the new exhibitors’ appetite, a 

participation in the “Cologne Coffee 

Forum” offers ideal framework conditions. 

The favorably priced workstations 

are placed together with other 

suppliers from the hot drinks segment 

and in the direct vicinity of an attractive 

program with coffee pairing, espresso 

seminars and best practice presentations 

in Hall 5.2. 

New Snacks Pavilion 

Fruit and vegetable snacks, breakfast 

snacks, meat snacks and jerkies are high 

in trend. And they are part of ISM. For 

companies, who would like to present 

these products at the largest trade fair 

for sweets and snacks in the world, the 

“New Snacks Pavilion” offers the perfect 

setting. 

The theme-oriented pavilions also offer extra advantages. They bundle themes 

and companies in an attractive way and make it easier for the visitors to find and 

establish contact to interesting suppliers. 

ProSweets Cologne - the international supplier fair for the sweets and snacks 

industry - will once again be staged parallel to ISM. Together with ProSweets Cologne, 

ISM covers the entire value chain of sweets production and sales at the 

same time and place – a worldwide unique constellation. 

29

48 th ISM 2018: 

Good prospects for the 

New Year! 

Good prospects for the coming 

ISM, the world’s largest trade fair 

for sweets and snacks: Once again 

a strong, international field of participants, 

comprising of around 1,600 

exhibitors, will be presenting themselves 

and countless new products 

in Cologne. Boasting an 86 percent 

share of foreign exhibitors and 62 

percent share of foreign visitors, 

the trade fair is one of the most international 

trade fairs in the world. 


supplier fair for the sweets and 

snacks industry - will once again be 

staged parallel to ISM from 28 to 31 

January 2018. 


Once again 

the Cologne’s 

fair welcomed 

a strong, 

international field 

of participants 

from around the 

world and 80 

from Turkey 

In total, exhibitors from around 60 

countries are participating. These 

include among others companies 

from countries such as Armenia, 

Guatemala, Iceland or Nepal. For instance, 

one of the largest food producers 

from Armenia is exhibiting at 

ISM for the first time. The company’s 

portfolio includes around 400 

different items, i.e. chocolate, sweets, 

fruit gums, chewing gum as well as 

biscuits, waffles, ice cream and coffee. 

Country pavilions from the following 

countries have already 

registered for ISM 2018: Belgium, 

Bulgaria, China, Denmark, Finland, 

France, Greece, Great Britain, Hong

Kong, Ireland, Italy, the Netherlands, 

Austria, Poland, Sweden, Switzerland, 

Singapore, Spain, the Czech Republic, 

Turkey, the Ukraine and the USA. 

Supporting program 

The supporting program of ISM 2018 

has also been set. For example, on 

the Wednesday of the fair interesting 

key themes especially tailor-made for 

the information requirements of the 

industry and trade will be held. All activities 

are being summarized under 

the motto “Trend and Theme Day” 

An attractive program on the “ISM 

Expert Stage” will provide exciting 

entertainment, not only on the 

Wednesday, but on all other days as 

well. Industry experts will voice their 

opinions on various topics, highlight 

current trends and surveys and provide 

insights into successful concepts. 

The experts from Innova Market Insights 

will also present and explain 

current product trends once more. 

The famous “ISM Award” will be conferred 

again for exceptional services 

to the sweets and snacks industry. 

There will be further distinctions 

in the scope of the “New Product 

Showcase”. The ISM visitors select 

the three best products from among 

all of those products presented there 

by the exhibitors. The “ISM Packaging 

Award powered by ProSweets Cologne 

will also be awarded again. Incidentally, 

the products distinguished at 

ISM 2017 will also be exhibited at the 

coming yummex Middle East in Dubai 

from 18 to 20 September 2017. Vice 

versa, the award-winning products of 

the yummex Middle East will also be 

presented in Cologne. The yummex 

Middle East is organised by Koelnmesse 

GmbH and the Dubai World 

Trade Center as an annual trade and 

innovation platform for sweets and 

snacks in the MENA region. 


supplier fair for the sweets and 

snacks industry - will once again be 

staged parallel to ISM. Together with 

ProSweets Cologne, ISM covers the 

entire value chain of sweets production 

and sales at the same time and 

place - a worldwide unique constellation. 

Both trade fairs are exclusively 

open to trade visitors. 

31

Upcycling in the production 

of food: Optimal added value 

by upgrading by-products 

Sustainability and environmental management 

play an important role in the 

food industry. Nevertheless, regardless 

of how efficiently the machines 

work and how resource-friendly they 

produce, at the end of the day the 

manufacturers are still faced with the 

question: What to do with the waste 

materials that are left over? 

Anuga FoodTec from 20 to 23 March 

in Cologne holds answers in store for 

the visitors. Upcycling strategies and innovative 

methods for the recovery of 

materials from industrial by-products 

is the focus of the international industry 

meeting point. Added value gained 

from waste products holds enormous 


potential for the food manufacturers. 

On the one hand, the upcycling of 

by-products that arise in partly large 

volumes while processing vegetable 

and animal-based raw materials is resource-friendly 

and ecological. On 

the other hand, the biomass contains 

a multitude of substances that can be 

implemented as ingredients for new 

foodstuffs. Modern machinery and innovative 

methods for the recovery and 

upgrading of by-products are of particular 

interest here. 

From waste material to a 

superfood 

The initial starting point of every upcycling 

strategy is always the homogeneous 

separation of the arising vegetable 

and animal-based secondary raw 

materials. Whey is a prime example of 

successful upcycling. The former waste 

product that arises in large volumes 

during the production of curd cheese 

and cheese is turned into coveted “superfoods” 

that no longer just create 

added value in fitness studios. Thanks to 

its protein, vitamin and mineral content, 

the popular ingredient is in the meantime 

added to puddings, drinks and 

smoothies - and it is also implemented 

as a demineralised concentrate in baby 

food. Numerous exhibitors at Anuga 

FoodTec will be presenting a wide 

spectrum of established technologies 

for the isolation of whey components

and for the further processing of the 

recovered ingredients into liquid and 

powder products. 

Separating methods isolate 

the valuable components 

The membrane separation method 

plays a key role, especially ultrafiltration. 

It allows the whey protein to be 

concentrated by up to 35 percent. In 

protein isolates up to 90 percent, the 

whey is freed from the fat by means 

of microfiltration. Lactose and minerals 

like calcium and phosphorus can 

be recovered from the permeate flow 

of the protein isolation by means of 

nanofiltration or reverse osmosis. In 

this way, by cleverly combining dynamic 

filtration methods enriched products 

can be produced that contain the 

high-quality components in the desired 

concentration. 

In addition to the membrane filtration 

method, the separator technology 

has also established itself as a further 

upcycling method. Among others its 

strengths lie in lecithin, which occurs 

as a by-product when soya beans, 

sunflower seeds and rape seeds are 

processed. The lipids are highly appreciated 

in the food industry as a natural 

alternative to synthetic emulsifiers and 

stabilisers. High-speed separators that 

separate the lecithin and raw oil have 

to be implemented to recover lecithin. 

New ingredients from 

residues 

Thanks to upcycling the offer of natural 

food additives is becoming more 

comprehensive, as one can see from 

the example of pectin. The by-product 

that is generated during the production 

of apple juice is used as a gelling agent, 

which is in the meantime indispensable 

33

within the food industry. Polyphenols 

that are found in the pressing residues 

are in future to be used to add a further 

brown shade to the palette of natural 

colourants for food. The aim of a project 

supported by the Federal Ministry 

for Economic Affairs and Energy is to 

develop a large-scale technical process 

that uses the waste products left over 

after making juices as an alternative for 

caramel colouring. 

Focus on resource efficiency 

The outlook of Anuga FoodTec demonstrates 

that like recycling, upcycling - the 

transformation of industrial by-products 

into important substances - has 

firmly established itself in the industrial 

environment of food production. The 

machines presented at the Cologne fair 

grounds can already be integrated into 

all common processes. Rising prices for 

raw materials and a worldwide growing 

ecological awareness demand the 

friendly and efficient handling of natural 

resources. The opening conference 

“Resource efficiency - challenges and 

opportunities” which is taking place at 

the Cologne fair grounds on 20 March 

picks up on these aspects. An additional 

expert forum on 22 March is dedicated 

to the theme of upcycling and the 

use of by-products. 

Koelnmesse - Global 

Competence in Food and 

FoodTec: 

Koelnmesse is an international leader 

in organising food fairs and events regarding 

food and beverage processing. 

Trade fairs such as the Anuga, ISM and 

Anuga FoodTec are established world 

leaders. Koelnmesse not only organises 

food trade fairs in Cologne, Germany, 

but also in further growth markets 

around the globe, for example, in Brazil, 

China, Colombia, India, Italy, Japan, Thailand, 

the United States and the United 

Arab Emirates, which have different focuses 

and contents. These global activities 

enable us to offer our customers a 

network of events, which in turn grant 

access to different markets and thus 

create a basis for sustainable and stable 

international business. 


Sugar and chocolate 

industry performs well 

in Turkey 

The sugar and chocolate confectionery 

sector in Turkey is historically based on 

the production of traditional Turkish confectionery 

products such as Turkish delight 

and halva. 

According to the data of Ministry of 

Economy the Turkish confectionery sector 

has always been dynamic thanks to 

Turkey’s young and growing population, 

and traditional habits of consumption. 

Sugar confectionery plays a great role 

in Turkish tradition, being widely served 

as gifts during religious festivals, wedding 

ceremonies and celebrations. It is also a 

common choice of present when visiting 

family or friends. This traditional popularity 

means sugar confectionery performs 

much better in Turkey than in many other 

countries. 

However, despite their popularity, traditional 

confectionery products are 

strongly challenged by other confectionery 

products, particularly chocolate 

confectionery. Chocolate confectionery 

is one of the most dynamic products in 

Turkey thanks to several factors, such as 

the young and rapidly growing population 

and their growing demand for chocolate 

with toys, developing distribution channels, 

manufacturers’ heavy advertisements, 

new product developments and 

increasing multinational investments. The 

most popular types of chocolate confectionery 

are countlines, tablets and boxed 


assortments. Manufacturers have successfully 

diversified the number and 

type of products available. 

The gum sector is another dynamic 

area within confectionery. The Turkish 

gum market is very competitive thanks 

to presence of powerful local and multinational 

companies, which have been 

operating for a long time in the market. 

Production of sweet gum, sugar-free 

gum, functional gum and bubble gum 

has steadily increased since 2000. 

Turkey has the advantage of being 

self-sufficient in sugar which is one of 

the main confectionery ingredients. 

Turkey is also in a very advantageous 

situation thanks to its dominance in 

the world production of dried fruits 

(dried apricots, raisins, dried figs) and 

edible nuts (hazelnuts, pistachios). The 

hazelnut, in particular, is now one of 

the basic ingredients widely used in 

the confectionery sector. Hazelnut 

flour, roasted and sliced hazelnuts are 

used in the production of sweets, cakes 

and biscuits. Hazelnut paste is used in 

the production of chocolate. The special 

products supplied for direct consumption 

are hazelnut puree, halva and 

hazelnut cream. 

Turkish pistachios, are also used in the 

production of Turkish delight, halva and 

chocolate, and Turkish sultanas (raisins), 

37

as well as used in the production of 

certain cakes, biscuits, and confectionery 

products. The advantage of being a 

producer and supplier of various agricultural 

products combined with high 

technology has increased the product 

variety in the industry. Apricots and 

dried apricots have been used in the 

production of newly developed confectionery 

products such as apricot bars, 

delight and paste in recent years. 

Turkey is not only in an advantageous 

situation with respect to the ingredients 

used in the confectionery sector 

but also provides good opportunity 

for its confectionery producers and 

exporters, with its increasing potential 

in the overall size of the market, an increasing 

young population, proximity to 

import markets, and a strong potential 

for growth in tourism. 

Production trends of confectionery 

products are closely related to domestic 

and foreign demand. The production 

capacity is well over the domestic 

demand, and as a result, most middle 

and large-sized companies export their 

products. 

Production of Turkish delight and halva 

dates back to ancient times. Turkish delight, 

as the name indicates, is a product 

originating in Turkey. Sugar, glucose and 

cornstarch are the raw materials used 


in its production. Halva is consumed 

throughout the year by consumers. It is 

cheaper than many other sweets and, 

in addition, it is very delicious and nutritious. 

The ingredients used in its production 

are flour, semolina and sugar. 

Honey or grape molasses can also be 

used in some varieties of halva instead 

of sugar. 

Changing lifestyles and increasing health 

consciousness among consumers are 

notable trends affecting the sector. Consumers 

are demanding more innovative 

products. Therefore, new products are 

introduced regularly to the Turkish confectionery 

market. 

The sector has become one of the 

most important subsectors of the food 

industry using modern technology together 

with the traditional production 

methods. The Turkish sugar and chocolate 

confectionery sector has the most 

advanced technology in the Middle 

East, Balkans, North Africa, Baltics and 

Central Asia. Turkish products are more 

widely diversified and of a higher quality. 

Quality is one issue that Turkish exporters 

give priority to. As a result of 

integration with the European Union 

(EU), Turkish food laws are being harmonized 

with the relevant EU Directives, 

ensuring that all consumers have 

access to safe products. In addition, Turkey 

is actively taking part in the Food 

and Agriculture Organization / World 

Health Organization Codex Alimentarius 

Commission in the establishment of 

international standards. Many firms are 

applying quality systems like HACCP or 

ISO 9000 standards and trying to satisfy 

39

further demands of their customers. 

EXPORTS 

Turkey is a net exporter of confectionery 

products. The export value of sugar 

and chocolate confectionery reached 

at 1,7 billion US dollars in 2016, which 

constituted 1.19% of Turkey’s total export 

revenue (US$ 142 billion), nearly 

the same proportion as the previous 

year. 

sugar confectionery in 2016. It was followed 

by USA (6,1%) and Saudi Arabia 

(5,9%). 

The other major export items were 

chewing gum, Turkish delight, halva, toffees 

and caramels in 2016. 

Exports of sugar and chocolate confectionery 

increased steadily between 

2009 and 2016, and reached 719 thousand 

tons. This remarkably high increase 

in export quantity has undoubtedly 

been achieved thanks to the recent 

modernization and technological improvements 

realized in the sector. 

The Turkish confectionery producers 

and exporters are highly equipped to 

meet international standards and consumer 

preferences. 

Iraq was the leading importer country 

taking over 25% of total exports of 


The total export value of 

chocolate confectionery 

was 402 million US dollars 

in 2016. The main importer 

countries are Iraq, the USA 

and Libya. 

41

Tider gets innovation 

award by Global 

FoodBanking Network 

Aimed to reduce food wastage through food banking Tider, 

an association of basic needs, develops efficient solutions 

for employment and poverty. 

It is hard to define Tider, because it is 

active on many fields. One of the major 

projects of the association attracts 

interest in the food banking. Founder 

Serhan Suzer and general manager Ezgi 

Ozkok answered our questions. 

Tider tries to reach out to the 

needy through several ways. 

Destek IK is one example that 

got international award. What 

is the basic food of thought 

that feeds you? 

Serhan Suzer: Our mission is that we 

aimed to make people self-sufficient. 

Food banking and similar supports try 

to meet basic needs of people. We 

say them, “Stand up, earn your needs. 

When you have a job you will not 

need us. This is our basic model, that 

also saves from wastages, encourages 

the businesses. The law for food bank- 


ing operations has passed in 2004 that 

allows companies to discount philanthropic 

payments form their tax bases. 

In a sense, we teach people to catch 

fish, while we give them fish, as well. We 

want expand our activities throughout 

the country. An international award 

was given for our project. Global food 

banking network has awarded our association 

for innovation. 

Actually, we have been working on this 

project since 2015 in Maltepe, Istanbul. 

The system is settled neatly. 

Ezgi Ozkok: We opened Destek Market 

in Bagcilar on 20th September. 

There are other organizations that 

seeks needy people, visit and support 

them in the town, like social support 

and cooperation foundation. The foundation 

helps us to reach out the needy 

people in their area; they lead people 

who applied them for help to our organization. 

Others, municipalities, other 

NGOs and organizations are all helpful. 

Do you work regionally? Is 

there demand out of Bagcilar? 

Ezgi Ozkok: Yes, we work regionally, because 

we want to take part in activities 

nearby. We want the people know us 

a philanthropist organization as “our 

Destek Market”, “our Tider”. There 

are other goods and services out of 

basic foods including toys for people, 

playground, a social services expert, 

a library, so, it became a social center 

that people may spend time. According 

to the data of Bagcilar governorship 

100 thousand people lives in poverty. It 

was 5 thousand in Maltepe. It will be so 

good to reach out a hundred people 

in Bagcilar. 

Founder Serhan Suzer and General Manager Ezgi Ozkok 

What was the basic criterion 

while deciding on Bagcilar? 

The number of people living in poverty 

was the major factor. Maltepe was a 

pilot operation, where we have accomplished 

our mission completely. Then 

comes the Bagcilar. 

43

Who are your sponsors? 

All of the items on the shelves of 

Destek Market are from charity.This 

is a double sided operation. We try 

to reduce waste on the one hand and 

to overcome poverty on the other. 

We put the items that are discarded 

but are still usable or consumable on 

our shelves for the needs of people in 

poverty. Several companies supports 

our operation with their charity including 

Unilever, Carrafour, Evyap, Barilla, 

Mondelez, Komsu Firin, Jacobs, Peyman, 

logistics firms, Cargill, Chep, Green 

Chemicals, etc. More supporters mean 

more items and goods that means 

more people are fed. 

Do you have plans for new 

centers? 

Ezgi Ozkok: We want to spread our 

model in Turkey, even in the world. The 

international award we got is a good 

signal for our success. We will open a 

new one somewhere in Anatolia. There 

are several other good banks, foundations, 

and associations active in Turkey. 

We call them to participate and become 

a member of networks. We offer 

them our experiences in the fields of 

information sharing, legal advices and 

logistics operations. In our cloud of 

support, a software that we use, producers 

and retail companies who want 

to distribute charity and organizations 

are matched on our data exchange 

platform. 

Are the people in Turkey 

aware of your organization 

and its activities? 

Ezgi Ozkok: We keep trying to improve 

our awareness through media. Every 


organization and association needs 

more popularity. This expands our coverage 

and benefits to the needy families. 

We have talks with officials in Food 

and Agriculture Ministry to improve 

conditions of incentives, such as tax 

incentives, and other measures. One 

third of food in the world is wasted. 

868 million people live under poverty 

limits in the world. Wasted food is four 

fold of the amount of food that will 

feed all of the people in poverty. When 

we can save one fourth of the wasted 

food, we can feed them all. 

Is there any additional 

message that you want to 

deliver to the people who 

may think about being a donor 

to your organization? 

Ezgi Ozkok: If the people who may help 

us to contact the prospective donors 

send us a message it will be highly beneficial. 

As is all other charities, individual 

contributions are our basic input. They 

can visit our website and be informed 

about us. Besides, they may be our volunteers 

in several functions, either in 

communication, data processing or in 

legal matters. Every Saturday is our day 

for volunteers. We are open to every 

idea and support. 

Serhan Suzer: Solar energy is my professional 

field of interest, so, I want to 

add this that we may act as a middleman 

between those people living in 

poverty and who need solar heating 

systems and the firms that want to 

give solar heating system for charity. I 

have witnessed a similar operation in 

the USA while in my study. I personally 

made the installation of the system on 

the roof. We may start similar projects 

here, as well. Energy is one of the basic 

needs of the humans. 

Actually we have two platforms on is 

the support cloud and the other is the 

blue color version of career.net. Every 

one and every firm and organization 

can reach us on these two channel.

Avrupa eti. Sıkı standartlar. Yüksek kalite. 

Yeşil fasulyeli biftek 

Malzemeler: 

antrikot (260-280 g), patates (300 g), zeytin yağı (20 ml), domuz 

pastırması (80 g), yeşil fasulye (200 g), tereyağı (40 g), sarımsak (1 diş), 

maydanoz (40 g), tuz, karabiber (isteğe bağlı), yağ (40 ml), zeytin 

yağ (40 ml) 

Yapılışı: 

Ete tuz ve karabiber katın. Yeşil fasulyeyi yıkayın, temizleyin ve domuz 

pastırması dilimlerine sarın. Kabuklu patatesleri yıkayın, tuzlayın ve azıcık 

zeytinyağı ekleyin. Fırın tepsisine dizin ve fırında 200 derecede 30 dakika 

boyunca pişirin. Tereyağını kase içine koyun, rendelenmiş sarımsak, kıyılmış 

maydanoz, tuz, karabiber ekleyin. Malzemeleri homojenik bir karışım 

olana dek karıştırın. Domuz pastırması ile sarılmış fasulyeyi 4 dakika boyunca 

tavada kızartın. Eti çok az yağda her iki tarafını yaklaşık 3 dakika boyunca 

kızartın. Bu şekilde hazırlanan bifteği domuz pastırması ile sarılmış 

fasulye ve fırınlanmış patates ile servis edin. Etin üzerine tereyağı koyun. 

Sadece „Avrupa’nın tadına bak”! 

Modern ve zorlu tüketiciler, et 

üreticilerden güven ve müthiş 

bir tat sağlayan sıkı standartlara 

uygun olarak üretilen kaliteli 

ürünleri beklerler. Onların 

beklentilerini göz önüne alarak, 

2015 yılında Türkiye’de AB ülkeleri 

menşei olan taze, soğutulmuş 

veya dondurulmuş dana 

eti ve onun bazında üretilen 

gıda müstahzarlarına adanmış 

„Avrupa’nın tadına bak” tanıtım-bilgilendirme 

kampanyasını 

başlattık. 

Avrupa dana eti üretiminin temeli, 

birtakım sıkı kurallar ve kalite standartlarını 

temsil eden „Tarladan çatala” 

politikasıdır. Söz konusu politika; 

tam şeffaflık, denetim, hayvan refahı 

için özen ve sürekli veteriner denetimi 

sağlama dahil olmak üzere önemli değerlere 

dayalıdır. Prosedürler; menşei, 

tanımlama sistemi, doğru besleme, 

kesim, paketleme ve nakliye gibi gıda 

zincirinin tüm unsurlarını kapsar. 

Üretim kurallarının standart hale 

getirilmesiyle, Avrupa Birliği’nden gelen 

dana eti tekrarlanabilirliği ile karakterize 

edilir. Tüketiciler için bu her 

zaman yüksek kalite, uygun yumuşaklık 

ve sululuk seviyesinin yanı sıra, 

inanılmaz lezzet ile ayırt edilen iyi bir 

ürün alacaklarından emin olabilecekleri 

anlamına gelir. Ayrıca, Avrupa 

üreticileri, Türk müşterinin ihtiyaçlarına 

ayak uydurabilirler. Benzersiz 

duyusal ve tat özellikleri Avrupa dana 

etinin mutfakta mükemmel bir seçim 

olmasını sağlar. 

Organizatörler; Avrupa dana eti 

üreticileri ve girişimcileri arasında bir 

iş platformu oluşturmayı amaçlamıştır. 

Daha fazla bekleme ve bugün Avrupa’nın 

tadına bak! 

Daha fazla bilgi edinmek için 

www.avrupanintadinabak.eu web 

sitesini ziyaret edin. 

KAMPANYA AVRUPA BIRLIĞI 

VE POLONYA CUMHURIYETI DESTEĞI 

ILE FINANSE EDILMIŞTIR 

AYRICA DANA ETI TANITIM FONU 

DESTEĞI ILE DE FINANSE EDILMIŞTIR

ISM 2018 - 

international diversity 

and infinite inspiration 


47

Over 1,600 suppliers 

from approx. 60 

countries at the 

world’s largest trade 

fair for sweets and 

snacksTrends and 

new products set 

impulses - product 

and marketing 

ideas for all sales 

channelsParallel: 

The supplier fair 

ProSweets Cologne 

Once a year, at the end of January, Cologne 

attracts buyers and marketers 

from all over the world to ISM, the 

world’s largest trade fair for sweets 

and snacks. Once again in 2018 the 

offer of diversity and internationality 

is unbeatable. Over 1,600 exhibitors 

from 60 countries will present the 

entire spectrum of products from 

the sweets and snacks industry: from 

cocoa and chocolate, to chocolate 

products and confectionery, from 

biscuits to snack products, ice cream 

and pastes. Furthermore, since 2015 

ISM has been presenting products on 

the themes snacking, to-go products, 

breakfast, coffee and gourmet products 

and thus satisfies the growing 

demand in the different channels and 

among the consumers. ProSweets 

Cologne - the international supplier 

fair for the sweets and snacks industry, 

will be staged parallel to ISM again, 

which is taking place for the 48th time 

in 2018. Together, both trade fairs offer 

two information and procurement 

platforms for the industry and trade 

that complement each other perfectly. 

This concentrated and unique 

information and networking package 

is flanked by an event programme 

that targets professionals, which offers 

further input and inspiration for the 

business of tomorrow. 

The overview: 

Over 1,600 exhibitors: These include 

leading national and international 

companies such as for instance ABK 

Confectionery, Barcel, Barry Callebaut, 


Baronie, Cémoi, Colombina, Fini Golosinas, 

Griesson – de Beukelaer, Guylian, 

Icam, Ion, Kalfany, Kambly, Katjes, 

Lambertz, Loacker, Manner, Millano, 

Natra, Niederegger, PEZ, Ragolds, 

Ricola, Riegelein, Roshen, Rübezahl, 

Seeberger, Seitenbacher, Sölen, The 

Lorenz Bahlsen Snackworld, Toms 

Confectionery, Trolli, United Confectioners, 

Vidal Golosinas, Wawel, Wawi 

and Zentis. 

However, the special quality of ISM is 

just as much determined by numerous 

medium-sized and smaller companies, 

who regularly exhibit at ISM. 

They bring specialities, selected products, 

country-specific delights, exceptional 

creations and taste experiences 

with them to ISM and thus offer the 

trade even more possibilities to compile 

the most attractive offer possible 

for their customers. 

In addition to numerous participations 

from the big sweets nations 

such as Belgium, Italy, Switzerland and 

Turkey for example, companies from 

Armenia, Guatemala, Iceland and Nepal 

are exhibiting, which enhances the 

diversity of the offer excellently. 

The offer of savoury snacks, i.e. fruit 

and vegetable bars, breakfast snacks, 

jerkies and meat snacks, protein and 

raw vegetable bars, etc. that was presented 

for the first time at ISM in 

2015 has shown further successful 

development. 35 companies from 16 

countries are exhibiting in the “New 

Snacks Area” in Hall 5.2 this year and 

thus offer a concentrated contact 

point at the trade fair. Moreover, further 

snack offers such as chips or other 

snack items, but also savoury bars 

and nut specialities can be found all 

over the trade fair. 

The “Cologne Coffee Forum” in Hall 

5.2 will also be presenting a host of 

interesting coffee manufacturers and 

roasting companies again. They will 

demonstrate on-site how excellently 

49

sweets, biscuits and coffee or cocoa 

and tea go together and will provide 

new impulses for the trade and for 

cafés. The same applies here too: Coffee, 

tea and cocoa offers are also on 

display at the stands of many of the 

other ISM exhibitors. However, the 

“Cologne Coffee Forum” is lending 

the theme coffee a special anchor 

point at ISM. 

The complete offer of ISM exhibitors 

is available in a fast and simple process 

via the exhibitor database, which 

is found on the website. The exhibitor 

data can for example be sorted according 

to nations and product segments, 

as well as according to trend 

themes. These include i.e. Organic, 

Fair-traded, Vegan, Allergy-friendly, 

Halal and Kosher. ISM in Cologne encompasses 

among others the world’s 

largest offer of sweets and snacks 

trademarks. These can also be found 

in the exhibitor database of ISM. 

Two further highlights are 

awaiting to be discovered by 

the visitors in 2018. 

Companies that want to test the marketing 

platform ISM for themselves are 

exhibiting in the “Newcomer Area” 

again. This special area is fully-booked 

again this year with the participation 

of 12 companies. 

ISM is offering an own platform for 

“Start-ups” for the first time this year. 

14 companies that have not existed 

for more than five years will be exhibiting 

here and presenting their products 

and concepts. 

The event programme of ISM offers 

further input, not only at ISM, but also 

at ProSweets Cologne, which is being 

staged parallel. These include lectures, 

workshops and special events such 

as the “New Product Showcase”. 

Wednesday, 31.01.2018, the last day 

of the fair, is no exception to the rule 

here: ISM is presenting the “Trend and 

Theme Day”, a special programme for 

both buyers and the industry. 


An overview of the event 

programme: 

Hall 2.2 

New Product Showcase 

The exhibitors’ current new products. 

Furthermore, the four top products of 

the affiliated fair “yummex” in Dubai. 

The Boulevard 

- “New Snacks” special event with 

products from the “New Snacks Area” 

- “Coffee Street” with coffee products 

from green coffee through to the 

roasted product 

- “Halal Infopoint” with information 

on the classification and certification 

of Halal products 

- “Expert Stage” with lectures on various 

industry-relevant themes, Partner: 

Innova Market Insights. On Sunday 

there is additionally a lecture on the 

theme of the customer experience: 

How can store design influence the 

sweet categories? The speaker here 

is Martin Gaber, Senior Consultant 

and Partner of JosDeVries The Retail 

Company. 

- “Sweet Trends” - special event on 

the top trends in sweets and snacks 

by Innova Market Insights. 

Hall 5.2 

- Cologne Coffee Forum with sampling, 

workshops and lectures 

- New Snacks Area 

- Start-up Area 

Hall 11.1 

Newcomer Area 

Passage 4/5 

Sweet Future - special packing event 

by students of the Cologne International 

School of Design (KISD) 

Last day of the fair, Wednesday, 31 

January 2018 with the “Trend and 

Theme Day” especially for exhibitors 

and trade visitors of ISM and ProSweets 

Cologne. Lectures on the “Expert 

Stage” as well as guided tours of 

ProSweets Cologne. 

Awards: 

On Sunday, 28.01.2018, the “ISM 

Award” will be conferred during a 

festive dinner. It acknowledges and 

rewards outstanding service in the 

sweets and snacks industry. 

On Tuesday, 30.01.2018 the top innovations 

will be elected in the “New 

Product Showcase”. 

Parallel to ISM: ProSweets Cologne - 

the international supplier fair for the 

sweets and snacks industry. Over 300 

companies from the sections manufacturing, 

packing and ingredients are 

once again expected in Cologne from 

28 to 31 January 2018. 

51

“Black colored 

food will be the 

new trend” 

NFV EXCO, bringing together the nuts, dried fruits and 

vegetables industry under the same roof with the theme 

“Strength Through Unity”; hosted Dr. Morgaine Gaye, food 

futurologist, on its second day 

NFV EXCO, bringing together the 

nuts, dried fruits and vegetables industry 

under the same roof with 

the theme “Strength Through Unity”; 

hosted Dr. Morgaine Gaye, food 

futurologist, on its second day. “Food 

we consume today will change shape 

and color starting with next year. 

Consumers now want products that 

appeal to both their eye and taste. 

Consumption and production trends 

are changing. Products such as black 

ice cream, sesame, rice and bread will 

be the new trend. In 10 years, fruits 

we haven’t even heard of today will 

be popular. Dried Fruit Paste will be 

used in fashion and food waste will 

be integrated in the fashion industry.” 

said Dr. Gaye, who leads world’s 

major multinational companies in the 

snacks industry with her foresights. 

The second day of NFV EXCO 

Dried, where all developments and 

goals related to the nuts and dried 

fruits sector were shared, started 

with “The Future of Snacks”, the 

presentation of Dr. Morgaine Gaye, 

futurologist of the food industry. Addressing 

the consumers’ perceptions 


Dr. Morgaine Gaye 

of food in geopolitical conditions and 

how cultural changes and fashion affects 

consumption habits, Morgaine 

Gaye shared the future trends of the 

industry and consumers. 

Stating that the food we consume 

is part of our identity, Gaye said 

that eating and snacking trends will 

completely change over the next 10 

years. Gaye explained that the shape, 

packaging material and the font on 

the package of the food on the shelf, 

actually affects the consumer’s perception 

and she added: “Consumers 

will not give a second chance to a 

product that doesn’t appeal to their 

eye, even if it is the best nuts or 

chocolate in the world. With the inclusion 

of internet and social media 

in our lives, consumers now want to 

see the element of surprise in food. 

Different shapes, frostings, presentations; 

cookies that look like a cup, 

biscuits that you wear on your fingers, 

snack bars with unusual flavors, 

edible cups have already entered 

our lives. We’ll see more examples 

of this in the future.” 

COLOUR OF FOOD WILL 

CHANGE 

Expressing that food will be darker in 

color in the future, Gaye said “Consumers 

today question the benefit 

of the product, beyond its taste 

and design. They want products that 

are good for the planet as well. We 

want to return to the nature and

the natural. Starting with next year, 

black foods will be the next trend, 

although they will be a bit odd at 

first. Black sesame, bread and rice 

will affect the trends. It hasn’t been 

approved by the food council yet, 

but soil soup will be a thing in the 

future. 

FOOD WASTE WILL BE 

REVIVED WITH A TOUCH 

OF FASHION 

In her presentation, Gaye emphasized 

that the consumption and visibility 

of dried fruit paste will increase, 

as well as whole new types of fruit, 

those we haven’t even heard of today. 

She said, “Paste will be indispensable 

in fashion. Shoes or bags made 

of paste will be a part of our lives. 

Fashion will also touch waste food. In 

the future, food waste will be revived 

through fashion. For instance, leather 

products made of pineapple leaves 

will be presented to the consumers.” 

Mentioning seaweed as an environment 

friendly future snack, Dr. 

Morgaine Gaye said “There’s a trend 

towards products with lower glycemic 

index. Starting with seaweeds, 

many mushroom products will be 

extremely popular.” Gaye also stated 

in her presentation that the snack 

market has changed its age target 

and added “As we can all see; the 

new generation looks at the ingredients 

first. Then, they share it on social 

media. This habit has also affected 

30-year-olds and above. Consumers 

above that age now want to consume 

products that remind them 

of what was in their rooms when 

they were younger. We’ll see more 

products with furniture design in the 

future. 

“ICE CREAM THAT IS 

PEELED LIKE A BANANA IS 

NOT THAT FAR AWAY 

Mentioning non-dairy milk products 

to take place on the shelves, Gaye also said: “Innovation will meet the consumer 

faster than it used to. Consumers will start consuming cashew and 

almond milk. Almonds, kefir and blueberries will be more popular. In the 

coming years, we’ll see more products with coconut. We will even see icecram 

shaped as a banana, that can actually be peeled like a banana. 

53

Gulfood 2018 mega show to 

consolidate UAS’s leading 

role in global food agenda 

Middle East food industry 

investment spurs 

production increases 

as international 

manufacturers broaden 

regional growth plans 


Dubai, UAE – The 2018 edition of Gulfood, the world’s largest annual 

food and beverage trade event and the first major international 

food industry trade show of the year, will further strengthen the 

UAE’s lead role in setting the global food agenda, according to the 

exhibition organisers, Dubai World Trade Centre (DWTC). 

Citing the long-established reputation of Gulfood as a key driver 

in fostering innovation across the local, regional and global food 

and beverage supply chain, DWTC officials revealed on-site sales

generated by 95,000-plus buyers and 

visitors at Gulfood 2018 - which runs 

from 18-22 February - will contribute 

heavily to a global food market 

expected to generate revenues of 

USD3.03 trillion by 2020, according to 

Research and Markets, a Dublin-based 

market research company. 

With the global food market due to 

register a compound annual growth 

rate (CAGR) of 4.5 per cent from 

2015 to 2020, the UAE food and 

beverage market alone is anticipated 

to reach a valuation of AED82 Billion 

(USD22 billion) by the end of the decade, 

according to Euromonitor International. 

“In attracting the Middle East’s largest 

trade industry audience, generating 

huge transactional volumes every 

year on the show floor, and setting 

global foodstuff commodity prices, 

Gulfood is the region’s premier food 

and beverage industry platform – it 

underlines Dubai’s leading role in the 

global food sector,” said Trixie LohMirmand, 

Senior Vice President, Exhibitions 

& Events, DWTC. 

“With regional investment in food 

production on the rise, international 

manufacturers see the Middle East 

as a lucrative market for their products. 

In this dynamic climate, Gulfood 

continues to empower the global 

food and beverage community as an 

unmatched trading and knowledge 

platform that offers unrivalled market 

overviews and insights to industry 

professionals.” 

The bright forecast for Gulfood 2018 

follows hundreds of major deals 

struck and initiatives launched at this 

year’s event, including US Beef regaining 

eligibility to ship beef products to 

Saudi Arabia, a USD31 million market. 

US exhibitors at the show reported 

on-site sales of USD85.5 million with 

forecasts of a further USD722 million 

in direct sales as a result of their 

participation, according to the US 

Department of Agriculture’s (USDA) 

Foreign Agriculture Service (FAS). The 

FAS also recruited 47 potential food 

and beverage suppliers - with a network 

spanning Asia, Africa, South Asia 

and the Middle East - to service US 

exporters at Gulfood 2017. 

In the UAE, Dubai-based gourmet 

snacks specialist Hunter Foods signed 

57

a lucrative deal with Chinese importers, 

while the Emirates Authority 

for Standardisation & Meteorology 

(ESMA) hosted the pioneering Global 

Halal Industry Platform. 

Following a successful debut in 2017, 

Gulfood 2018 will continue its sectorised 

approach to further increase accessibility 

and trading potential. Tens of 

thousands of finished food and beverages 

will be featured in halls dedicated 

to eight of the biggest commodity 

trading sectors: Beverages; Dairy; Fats 

& Oils; Health, Wellness & Free-From; 

Pulses, Grains & Cereals; Meat & Poultry; 

Power Brands and World Food. 

With the Pulses, Grains & Cereals and 

Fats & Oils sectors already close to 

being sold-out amid unprecedented 

demand, the Meat & Poultry sector is 

also tracking strong sales two months 

before the show. 

“For United States red meat exporters, 

Gulfood has a well-established 

reputation as the premier marketing 

event in the Gulf region,” said Philip 

Seng, President & CEO, US Meat Export 

Federation (USMEF). “Over the 

years, Gulfood’s footprint has expanded 

considerably and it’s now a key 

venue for exporters looking to grow 

their business in emerging markets in 

Africa, Asia and Europe.” 


New to the 2018 event is the Gulfood 

Discover Zone, where exhibitors will 

be able to apply for recently-launched 

products to be showcased in an exclusive 

and interactive lounge. The 

Gulfood Discover Zone will also feature 

a dedicated area for companies 

that have never conducted business 

in the MENA region before and are 

using Gulfood as a market-entry opportunity. 

Finalists for the Gulfood Innovation 

Awards, which also return in 

2018, will also be showcased in the 

Gulfood Discover Zone. 

Another new feature is the Gulfood 

Start-up Competition, which is designed 

to foster further innovation in 

the food and beverage supply chain. 

Open to aspiring food industry professionals 

or students, the competition 

will reward sustainable development 

and socially-impactful ideas that 

are either disrupting the old ways of 

doing business, or promoting healthier 

and environmentally-correct practices. 

“Gulfood Start-up promises to be 

the region’s most influential innovation 

enabler for the next generation 

of food industry pioneers,” added 

LohMirmand. “The competition will 

connect impassioned food technology 

entrepreneurs from across the 

Middle East with the region’s largest 

food technology and product buyers.” 

With more than 5,000-plus exhibitors 

expected at the 23rd edition of the 

event, Gulfood 2018 will feature more 

than 120 national pavilions including 

first-time participants from as far 

afield as Estonia, Serbia and Slovakia. 

The show will also see hundreds of 

international heads of state, ministers, 

government officials and scores of national 

trade associations eager to ink 

lucrative bi-lateral trade agreements 

among tens of thousands of anticipated 

visitors. 

Gulfood 2018 will also see the return 

of perennial features including Halal 

World Food, the world’s largest annual 

Halal food sourcing trade show; the 

annual Emirates Culinary Guild International 

Salon Culinaire; the world’s 

largest single-entry chef competition; 

and the Gulfood Innovation Awards, 

which recognise best-in-class excellence 

and innovation across the region’s 

food and drink industry. 

Gulfood 2018 is a trade event open 

strictly to business and trade visitors. 

The show is open 11am-7pm from 

February 18 - 21 and 11am-5pm on 

February 22. Visitors can pre-register 

for AED250 (USD68) at www.gulfood.com 

to save AED150 (USD40) 

on the on-site entry fee of AED400 

(USD108). 

59

Organizers of Savor Europe 

Campaign summarize 

Food Istanbul 2017 


Savor Europe campaign is a promotional 

and information incentive that aims 

at popularizing European beef in Turkey. 

The activities on the Turkish market commenced 

in January 2015 and they have 

been focused on establishing a beef trade 

platform. The Organizers planned to participate 

in two food events and to organize 

a study tour of the representatives 

of the Turkish market to Poland. Although 

Food Istanbul is the second event that the 

Organizers participated in, the interest in 

the stand and positive assessment by the 

businesses exceeded the expectations. 

The participation in the Food Istanbul 

confirms that the activities that we have 

been conducting are welcomed. The lessons 

about the flavor and quality of European 

beef that have taken place for almost 

three years brought outstanding results – 

high interest from the media and business 

partners and numerous guests that filled 

all the seats during the discussion panel. If 

during the first fair we felt that the Turks 

are slightly distanced, today we feel that 

this attitude is long gone. Our efforts, our 

knowledge, organizational skills, and flavors 

were appreciated by the visitors – says

Food 

Istanbul Fair took place two months ago: 

from 20th to 23rd of September 2017. It was a great event for the 

Turkish food industry and Savor Europe was one of the exhibitors 

thereof. The Polish Meat Association, the organizer of this 

incentive, summarizes the event, emphasizes the growing interest 

of the Turkish business partners in the European beef and the 

ever-expanding openness of the consumers. This valuable cultural 

and business experience served as a good prediction for the next 

year, when the Turkish government will open the free trade in the 

realm of meat. 

Katarzyna Oponowicz, the director 

of the Polish Meat Association Office, 

the Savor Europe campaign Organizer. 

When speaking about the effects, 

numbers say it all. During the fair, the 

Campaign’s stand featured live cooking 

featuring the European chefs who 

used beef in their dishes. Visitors had 

to wait in line, as 200 portions were 

distributed in less than twenty minutes. 

Other activities were similarly 

popular. The Organizers participated 

in almost twenty meetings with the 

representatives of the Turkish media 

who were interested in the campaign 

and its activities. The discussion panel 

about the European beef gathered 

over 30 participants who filled all the 

seats in the conference room. Every 

day, more than ten companies visited 

the stand in order to establish business-trade 

relations. 

The fact that the representatives of 

business are interested in our stand 

is a sign that the Turkish meat market 

wants to cooperate with Europe and 

is ready for it. It is important now as 

the beef prices in Turkey are high in 

comparison to the income and the 

Turkish supply cannot meet the ever-growing 

demand. We are proud to 

present not only the high quality of 

our products, but also outstanding flavor, 

strict production norms, openness, 

and transparent cooperation with the 

European companies. After Food Istanbul, 

we are sure that the opening 

of the Turkish market is not only symbolic, 

but it marks the beginning of the 

new chapter in our business relations 

– summaries Katarzyna Oponowicz, 

the director of the Polish Meat Association 

Office, the Savor Europe campaign 

Organizer. 

Savor Europe campaign will be conducted 

until January 2018. 

61

An upswing in crop 

production 

Increase was occured in the production 

of cereals and other crops, vegetables 

and fruits in 2017 with rates of 

4.2%, 1.8% and 9.7% when compared 

with the previous year as recently announced 

by TURKSTAT. Production 

quantities of cereals and other crops, 

vegetables, fruits in 2017 became 

as follows; 68 million 61 thousand 

tonnes for cereals and other crops, 

30 million 826 thousand tonnes for 

vegetables, 20 million 809 thousand 

tonnes for fruits. 

Cereals production increases 

Cereals production increased in 

2017 with a rate of 2.4% when compared 

with the previous year and 

became 36 million 133 thousand 


tonnes according to TURKSTAT stats. 

Wheat production increased by 4.4% 

to became 21 million 500 thousand 

tonnes, barley production increased 

by 6% and became 7 million 100 

thousand tonnes, rye production 

increased by 6.7% and became 320 

thousand tonnes and finally oats 

production increased by 11.1% and 

became 250 thousand tonnes when 

compared with the previous year. 

In the pulses group, an increase occured 

in broad beans to consume by 

9% and production became 6 thousand 

847 tonnes, chick pea production 

increased by 3.3% and became 

470 thousand tonnes and increased 

as 1.1% in potatoes, one of tuber 

crops, production and become 4 

million 800 thousand tonnes. In the 

group of oil seeds, soybean production 

decreased by 15.2% and became 

140 thousand tonnes. Tobacco production 

became 80 thousand tonnes 

with increasing rate of 7.8% and sugar 

beets production increased by 6.3% 

and became 20 million 828 thousand 

tonnes. 

Vegetables production grows 

higher 

Vegetables production in 2017 

became 30 million 826 thousand 

tonnes with increasing rate of 1.8% 

when compared with the previous 

year, stated in the same recent report 

released by TURKSTAT. When

examining production of subgroups 

of vegetables, root and tuberous 

vegetables production increased by 

0.8%, other vegetables not elsewhere 

classified with the rate of 3% and 

vegetables cultivated for their fruits 

increased with the rate of 1.9%. The 

production of some important crops 

in vegetables; increments became in 

tomatoes production by 1.2%, in watermelon 

by 2.1%, in pepper for processed, 

capia, by 15.7% respectively, 

while decrements became as 2.2% in 

melon, 2.3% in green pepper, 1.3% in 

green beans respectively. 

Fruits production boosts 

Fruits production became 20 million 

809 thousand tonnes in 2017 

increasing by 9.7% when compared 

with the previous year. When examining 

productions of some important 

fruits, there is increase in apple figures 

with the rate of 3.6%, in peaches 

by 14.4%, in cherries by 4.6%, in 

CROP PRODUCTION, 2017 © TURKSTAT 

apricots production with the rate of 

34.9% respectively, when compared 

with the previous year. In the citrus 

group, increments became in mandarin 

production by 16%. From nuts, 

pistachios production decreased by 

54.1%. Grape production increased 

by 5% and persimmons production 

increased by 9.8%. 

An upswing in ornamental 

plants production 

Ornamental plants production in 

2017 increased by 7% when compared 

to the previous year. When 

the shares of these flowers in the 

total ornamental plant production 

are examined, it is seen that total cut 

flowers have a share of 64.9% and 

other ornamental plants have a share 

of 35.1%. Rose (cut), tulip and lisianthus 

productions increased by 20.7%, 

9.6% and 8.2% respectively, when 

compared to the previous year. 


2018 FRUIT LOGISTICA 

Innovation Awards 

The most important fresh produce industry award will be 

presented in Berlin on 9 February 2018. More than 75,000 

trade visitors from over 130 countries can cast their vote on 

7 and 8 February 2018 for the innovation of the year. 

The shortlist for the 2018 FRUIT LO- 

GISTICA Innovation Award (FLIA) 

has been announced. “The FLIA has 

become the global fresh produce 

industry’s most important award. It 

will be presented for the 13th time in 

2018 and recognizes outstanding innovations 

across the entire fresh produce 

supply chain, from production 

to the point of sale. The innovations 

can be products, services or technical 

innovations,” explained FRUIT 

LOGISTICA Global Brand Manager 

Wilfried Wollbold. 

The special feature of the FRUIT 

LOGISTICA Innovation Award is 

it is selection by more than 75,000 

high-profile trade visitors from over 

130 countries attending the exhi- 


We starts every day 

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To offer you more healthy, reliable, tasty chicken products… 

Dry Poultry Defeathering, Slaughtering by Hand, Halal Food Criterias, 

TSE quality certificates and awards, 

all of them is in order to raise your taste satisfaction. 

Since 1969… 

% 100 

Slaughtering By 

Hand

ition. They are invited to cast their 

votes for the innovation of the year 

on the first two days of the trade fair, 

7 and 8 February 2018. The ten nominated 

innovations will be presented 

in special exhibits at two locations, 

in the passageway between Halls 20 

and 21 and in CityCube Berlin, Hall 

B. The winners will be announced at 

14:30 on 9 February 2018 in the passageway 

between Halls 20 and 21. 

A panel of experts consisting of representatives 

from all levels of the 

fresh produce trade has nominated 

the following ten innovations from 

more than 70 submissions: 

“Adora”, HM Clause, Spain 

A firm, dark-brown Marmande tomato 

with an exceptionally balanced 

intense sweet-sour taste and an excellent 

shelf life. 

“H2Hybrid”, H2Hydroponics, 

Spain 

A patented nursery and irrigation 

system for hydroponic plant breeding 

using oxygen enrichment to reduce 

water consumption by up to 80% 

and energy consumption by up to 

25%. 

“In-field Laboratory for 

Agricultural Testing”, 

Croptimal, Israel 

A mobile technological solution for 

carrying out accurate real-time practical 

tests on crops, soil and water 

over a period of minutes rather than 

days. 

“LogoFrucht”, Kellermeister 

Manns, Germany 

A process for printing on fruit and 

vegetables of any shape. Round objects 

can be accurately and individually 

printed with a neutral, water-resistant, 

high-contrast food colouring 

which is gentle on the product. 

“Malver”, Turatti, Italy 

An electromechanical system for the 


precise automatic peeling of all kinds 

of pitted and halved mangos with an 

average capacity of approximately 48 

pieces per minute. 

“Pook Coconut Chips”, 

PookSpaFoods, Germany 

Tasty natural crisps made from fresh 

coconut with a unique taste, processed 

without oil or fat and available 

in Original Sea Salt, Mango Sea Salt 

and Chocolate Sea Salt varieties. 

“Scheufelen Grass Paper – 

Greenliner“, Papierfabrik 

Scheufelen 

Ecological packaging material made 

of up to 50% fresh grass fibre. The 

raw material base contributes to a 

sustainable reduction in energy and 

water consumption. 

“The Alberts Smoothie 

Station”, Alberts powered by 

Greenyard, Belgium 

A smoothie vending machine 

that prepares 100% natural 

smoothi 

e s 

from frozen fruits and vegetables 

based on the user’s own individual 

selection and recipe. 

“Ulti-Mite Swirski”, 

Koppert Biological Systems, 

Netherlands 

A compostable bag containing a 

breeding medium for the predatory 

mite Amblyseius swirskii developed 

for the biological control of 

thrips. Patent-pending. 

“Wasabi Giftbox”, 

East4Fresh – Color2Food, 

Netherlands 

A gift box made of untreated wood 

containing a fresh wasabi rhizome 

and a wasabi rasp. An additive-free 

umami adventure for the kitchen 

or dining table.

A project to inspirit the 

agriculture of Turkey 

Hektas establishes 

the first extensive 

R&D center of the 

agricultural sector 


Hektaş, one of OYAK companies, received 

approval from the Ministry of 

Science, Industry and Technology to 

establish Turkey’s first extensive R&D 

center in Gebze Organized Industrial 

Zone. By carrying out researches on 

plant protection, plant nutrition, seed 

improvement and animal health in its 

R&D center, Hektaş aims to develop 

products and methods to add value 

to agriculture and animal husbandry 

in Turkey. 

Hektaş, with its 61 years of experience 

in agricultural sector, received 

approval from the Ministry of Science, 

Industry and Technology for the 

R&D center to conduct projects on 

plant protection and plant nutrition, 

seed improvement, animal health and 

IoT (Internet of Things) in Gebze Organized 

Industrial Zone. 

As of the second half of 2018, ongoing 

R&D activities planned to be 

carried out in the new R&D center 

on an area of 1,200 square meters. 

25 personnel specialized in agriculture 

and animal husbandry will work 

in the R&D center, and new formulations 

will also be worked on while 

developing existing products. With 

its new R&D center, Hektaş aims to 

activate university-industry cooperation 

in agriculture, establish common 

synergy in agricultural sector, 

use standard-upgrading techniques, 

develop new products and production 

methods, increase the competitiveness, 

provide qualified labor force, 

develop IoT applications to engage in 

activities that will minimize the external 

dependency. 

“We are continuing our efforts to 

develop domestic and national agriculture 

in order to minimize the external 

dependency of the agriculture 

of Turkey. The acceleration of development 

we have achieved in OYAK 

companies is progressing satisfactorily 

in Hektaş as well. In our R&D 

center, we will integrate the technology 

and agriculture to make Turkey’s 

soil more efficient. Thus, we will have 

the opportunity to apply our efforts

in the fields of seeds and fertilizers. 

I believe that these efforts we have 

initiated to ensure the economic development 

of our country will provide 

positive contributions to agriculture 

of Turkey,” stated OYAK General 

Manager Süleyman Savaş Erdem. 

Süleyman Savaş Erdem 

OYAK General Manager 

Hektaş General Manager Levent Ortakçıer 

pointed out that they regarded 

their R&D work as the focal point 

of the company and continued: “In 

agriculture, power was in the hands 

of financiers. But today, the power is 

in the hands of those who control the 

information. The research conducted 

by international organizations shows 

that the amount of product obtained 

from 1-hectare area in Turkey is very 

low. For instance, the Netherlands 

produces 9.2 tons of wheat per hectare, 

which is 2.4 tons in Turkey. We 

are in a similar position in animal 

husbandry; we have 5.5 million cows 

and we produce 16.9 million tons 

of milk. But regarding Germany, we 

see that 32.7 million tons of milk is 

produced with 4.3 million cows. The 

most important thing to close this efficiency 

gap is to engage science and 

intelligence more into the agricultural 

sector. In addition to basin-based 

production planning, it is necessary 

Levent Ortakçıer 

Hektaş General Manager 

to work according to the needs of 

each region and to farm according to 

the soil structure belongs to the area. 

In order to be more effective and 

more efficient, we aim to increase 

the product quality and the harvest 

with the R&D center, and to contribute 

to national agriculture. I hope that 

our center will be beneficial to our 

institution and to our country,” said 

Ortakçıer. 

71

Aegean 

Exporters 

hit the 

bull’s eye 

EIB broke the record of its 78-year history on monthly basis with 

exportation worth 1 billion 182 million dollars in November 

The Aegean Exporters’ Association 

(EIB) increased its exportation volume 

in November by 29 percent in 

comparison to November 2016 and 

marked a total of 1 billion 182 million 

852 thousand dollars. The exportation 

figure in November is the highest 

monthly exportation number in the 

history of Aegean Exporters’ Association. 

The previous record of EIB was 

in November 2013 with exportation 

worth 1 billion 135 million 223 thousand 

dollars. 


Sabri Ünlütürk - The Aegean Exporters’ 

Associations Coordinator President 

Turkey’s exportation increased by 14 

percent in November and reached 

up to 13 billion 629 million whereas 

the Aegean Exporters’ Association 

achieved a 29-percent increase in exportation 

and doubled the average 

increase rate in Turkey. One of the 

other greatest successes achieved by 

the Aegean Exporters’ Association in 

November is the fact that all of the 

12-exporter associations under the 

umbrella of EIB have increased their 

exportation volumes in comparison 

to November 2016. 

The exportation volume, recorded 

by the Aegean Exporters’ Association 

in January – November 2017, 

improved by 8 percent and increased 

from 9 billion 978 million dollars to 

10 billion 761 million dollars in comparison 

to the same period of previous 

year. Exportation of the Aegean 

Exporters in the last year improved 

by 7 percent and increased from 10 

billion 890 million dollars to 11 billion 

683 million dollars. In November, EIB

improved its exportation of industrial 

products by 38 percent and this exportation 

increased from 451 million 

dollars to 622 million dollars whereas 

the exportation of agricultural products 

rose by 22 percent and increased 

from 400 million dollars to 488 million 

dollars. Exportation in mining sector 

rose by 11 percent and increased 

from 63 million dollars to 71 million 

dollars. 

Olive oil sector is a regular 

record-breaker, Iron 

exportation hit the top 

The Aegean Olive and Olive Oil 

Exporters’ Association (EZZIB) increased 

its exportation by 100 percent 

in November and brought foreign 

exchange worth 25 million 877 

thousand dollars into Turkey. EZZIB 

is the record holder in exportation 

and the Aegean Iron and Non-Ferrous 

Metals Exporters’ Association 

(EDDMIB) improved its exportation 

operations by 80 percent and this association 

holds the title of the top exporting 

association with exportation 

worth 144 million 325 thousand dollars. 

As for annual numbers, EDDMIB 

exceeded 1-billion dollar mark after a 

very long period of time and marked 

exportation worth 1 billion 7 million 

dollars. 

In November, exportation champion 

of the Aegean Exporters’ Association, 

which is the Aegean Ready-made 

Garment and Apparel Exporters’ Association 

(EHKIB), exported products 

worth 108 million 60 thousand dollars. 

EHKIB increased its exportation 

by 18 percent in November and came 

in second but it preserved its leader 

position with an annual amount of 1 

billion 267 million dollars. 

Dried fruit exportation 

volume reached up to 106 

million dollars 

The Aegean Dried Fruit and Products 

Exporters’ Association (EKMIB) 

73

entered a busy period following the 

start of dried fruit exportation season 

and increased its exportation operations 

by 14 percent in November and 

brought into our country an exportation 

volume of 106 million 632 thousand 

dollars. 

The Aegean Aquaculture and Animal 

Products Exporters’ Association (ES- 

UHMIB) writes a new success story 

in exportation every month and it 

added a new chain to these success 

stories in November. 

The aquaculture and animal products 

exporters increased the exportation 

volume by 21 percent and reached 

92 million 906 thousand dollars and 

thus brought foreign currency equal 

to 926 million dollars into Turkey in 

the last one year. 

URGE (International 

Competitiveness 

Improvement) Project brought 

results in the fresh fruit and 

vegetable sector 

In 2017, the Aegean Fresh Fruit and 

Vegetable Exporters’ Association 

launched URGE Project in fresh cherry 

and fresh grape sectors for exportation 

of value added products and it 

continues to increase its exportation 

thanks to focusing on Air Cargo after 

the URGE Project. In November, 

the Aegean Fresh Fruit and Vegetable 

Exporters marked a 17-percent 

increase rate in exportation and exported 

products worth 91 million 

278 thousand dollars. 

The Aegean Tobacco Exporters’ Association 

has been significantly improving 

its exportation operations in 

the last months and its exportation 

reached up to 89 million 919 thousand 

dollars. In November, the tobacco 

sector increased its exportation by 

46 percent in comparison to November 

2016. 

The Aegean Mining Exporters’ Association 

members agreed on a new 

roadmap for 2023 exportation goals 

during the “Mining Workshop” organized 

on the dates of 24th and 25th 

November 2017 with participation of 

Energy and Natural Resources Minister 

Berat Albayrak, and this association’s 

exportation totaled 71 million 

36 thousand dollars in November. 

The Aegean Furniture, Paper and Forestry 

Products Exporters’ Association 

achieved exportation increase rate of 

5 percent and added 51 million 795 

thousand dollars to exportation segment 

in November. 

The Aegean Grain, Legume, Oily 

Seeds and Products Exporters’ Association 

increased its exportation 

by 13 percent and reached up to 27 

million 722 thousand dollars. 

Ünlütürk; “Our exporters’ 

gave us a New Year present 1 

month earlier” 

The Aegean Exporters’ Associations 

Coordinator President Sabri Ünlütürk 

stated that he is very pleased to share 

with the public the November exportation 

figures of Aegean Exporters’ 

Associations and that EIB considers 

the success in exportation figures as 

the New Year present given by the 

Aegean exporters 1 month earlier. 

“Thanks to the exportation figures 

in November, we are enjoying three 

joys at the same time” said Mr. Ünlütürk 

and added “Our exportation 

growth rate doubled the average rate 

in Turkey. All of the 12 exporters’ associations 

under the umbrella of EIB 

increased their exportation figures. 

We marked the highest exportation 

figure of our history on monthly basis. 

We have peace of mind because we 

are going to achieve our year-end exportation 

target of 11.5 – 12 billion 

dollars. I would like to take this op- 


portunity to congratulate and thank 

all our exporters who have contributed 

to this success”. 

Exporters of Izmir marked an 

exportation growth rate of 32 

percent 

In November, the Aegean Region recorded 

exportation worth 1 billion 

836 million dollars. The Aegean Region 

recorded exportation worth 1 

billion 461 million dollars in November 

2016. In November, the exportation 

volume of the Aegean Region 

increased by 26 percent. 

Izmir’s exportation was 661 million 

dollars in November 2016 and it 

marked a record breaking increase 

of 32 percent in November 2017 by 

increasing its exportation up to 871 

million dollars. Izmir is followed by 

Manisa with exportation worth 428 

million dollars and Denizli follows it 

as the third top city with exportation 

worth 300 million dollars. 

In November, Aydın brought foreign 

currency worth 69 million dollars into 

Turkey and Balıkesir exported products 

worth 50 million dollars. Muğla, 

as the exportation hub of aquaculture, 

exported products worth 43 

million dollars. Afyon, Kütahya and 

Uşak respectively achieved the following 

exportation performances; 29 

million dollars, 24 million dollars and 

20 million dollars. 

Exportation from EIB to the 

USA increased by 88 percent 

In November 2017, the Aegean Exporters’ 

Associations exported to 177 

countries and the most remarkable 

exportation growth was in the United 

States of America. In October, the 

Aegean Exporters attracted attention 

by increasing their exportation to the 

USA by 49 percent and they raised 

the level even higher in November by 

increasing exportations to the USA 

by 88 percent. In November, exportation 

from EIB to the USA reached 

up to 95 million 769 thousand dollars. 

In November 2016, USA was the top 

fifth country on the exportation list 

but it was the top second country in 

November 2017 and followed Germany. 

Germany preserved its position 

as the top country with exportation 

worth 129 million 595 thousand dollars 

and Italy was the top third country 

with exportation worth 83 million 

690 thousand dollars. 

EXPORTATION FIGURES OF AEGEAN REGION 

CITY 2016 NOVEMBER (USD) 2017 NOVEMBER (USD CHANGE (%) 

İZMIR 661.780,10 871.482,44 32 

MANISA 349.734,30 428.713,59 23 

DENIZLI 243.962,11 300.407,61 23 

AYDIN 49.579,83 69.198,99 41 

BALIKESIR 56.041,39 49.932,30 -11 

MUĞLA 38.060,29 43.068,57 13 

AFYON 24.742,83 29.113,21 21 

UŞAK 21.376,26 20.076,96 -5 

KÜTAHYA 16.710,31 24.073,75 44 

TOTAL 1.461.987,42 1.836.067,41 26 

75

ECOLAB food safety 

expert says digitization 

and data intelligence are 

key enablers in ‘burying 

the food bug’ 

Dr. Ruth Petran, 

Ecolab Inc.’s 

Vice President 

of Food Safety 

& Pubic Health, 

addresses industry 

leaders at Dubai 

International Food 

Safety Conference 

2017 

Dubai, UAE – Dr. Ruth Petran, one of 

the world’s foremost leaders in food 

safety, has revealed the adoption of 

new technologies such as the Internet 

of Things (IoT) Big Data and Data Science 

will ensure food safety, improve 

sustainability and help “bury the food 

bug”. 


Petran, the Vice President of Food Safety 

and Public Health at Ecolab Inc., was 

speaking to a gathering of regional food 

safety champions at the 2017 Dubai 

International Food Safety Conference, 

organized by Dubai Municipality and 

held today at Dubai World Trade Centre 

(DWTC). “Data is a powerful tool 

for monitoring, controlling and verifying 

the causes and issues that lead to 

foodborne diseases,” said Dr. Petran. 

“Mitigating food safety risks requires 

a holistic approach, from considering 

sustainability or questions surrounding 

local sourcing, to the inherent logistic 

complexities of today’s global supply 

chain. Ecolab has developed solutions 

that use digitization and data intelligence 

to construct strong, sustainable 

food safety programs – these solutions 

can help us, as an industry, bury the 

food safety bug once and for all.” 

With foodborne illnesses responsible 

for 420,000 deaths a year worldwide, 

according to the World Health Organization 

(WHO), Ecolab Inc. - the global 

leader in water, hygiene and energy 

technology services - has partnered 

with Dubai Municipality for this year’s 

Conference to explore how new digital 

technologies are impacting global 

food safety. 

Although foodborne diseases rank 

amongst the global community’s most 

preventable illnesses, a recent WHO 

report reveals that almost one in 10 

people contract a food-related illness 

every year. Astonishingly, the loss of 

otherwise healthy life years attributed 

to premature death and disability 

caused by food-related illness is 33 million 

years annually. As the global public 

health concern deepens, Ecolab is lead-

ing the way in exploring or adopting 

increasingly sophisticated digital tools 

and platforms to meet the challenges 

of food safety. The organization helps to 

ensure the quality and safety of more 

than a quarter (27%) of the world’s 

processed food at 5,000 food and beverage 

plants around the world every 

year. The company also helps support 

kitchens serving 45 billion restaurant 

meals and helps clean 31 billion hands 

per year with its hand hygiene solutions. 

As one of the world’s most respected 

voices in food safety, Dr. Petran used 

her address to discuss using data to 

identify valid controls, and how to pull 

relevant insights to drive food safety 

and ensure focus on relevant global 

risks. Dr. Petran revealed how clean 

environments, safe food, visibility and 

compliance, and training and awareness 

are all key components within a strong 

food safety program, and underlined 

the importance of understanding how 

the complex connections between 

these elements can impact food safety 

and quality. 

Dr. Ruth Petran - Ecolab Inc.’s Vice President of Food 

Safety & Pubic Health 

“As the Middle East’s food service 

trends place greater emphasis on new 

technology adoption, the role of data 

as a tool to help stakeholders properly 

address hazards and verify the effectiveness 

of food safety programs has 

never been more prevalent,” added Dr. 

Petran. 

“Ecolab and Dubai Municipality will 

work closely together to support safety 

initiatives across the region.” Noura Al 

Shamsi, Head of Permits and Applied 

Nutrition Section at Dubai Municipality 

and Chairperson of Dubai International 

Food Safety Conference added: 

“Dubai Municipality’s Food Safety Department 

is committed to the protection 

of public health and this year’s International 

Food Safety Conference is 

a timely and important platform for 

exploring opportunities to optimize 

food safety using the latest technologies 

and innovative solutions such as 

data analytics. Ecolab’s role as strategic 

program partner of the Conference 

adds tremendous value and expertise 

to our collective exploration of 

opportunities to enhance food safety 

methods across a wide stakeholder 

group of industry professionals, regulators, 

academics, policy-makers and 

students. “ A trusted partner at more 

than one million customer locations, 

Ecolab (ECL) is the global leader in 

water, hygiene and energy technologies 

and services that protect people and 

vital resources. With 2016 sales of $13 

billion and 48,000 associates, Ecolab 

delivers comprehensive solutions and 

on-site service to promote safe food, 

maintain clean environments, optimize 

water and energy use and improve operational 

efficiencies for customers in 

the food, healthcare, energy, hospitality 

and industrial markets in more than 

170 countries around the world. 

77

Fruit and vegetables 

are packed and shelf 

life is expanded 

Along with packed fruits and vegetables quality will 

increase and the waste will decrease 

According to the new bylaw published 

in Turkish government’s official 

newspaper there is a lot of regulations 

concerning the packing and 

stocking of fruit and vegetables. Tasarist’s 

creative manager who has many 

national and international awards on 

distinguished pacing designs Mr. Musa 

Çelik has stated that with this new 

regulations we shall accomplish suitable 

storing and transporting conditions 

accordingly prevent the waste 

and reduce the costs respectfully. 

Standards for retail and wholesale of 

fruits and vegetables will put them 

in packages and prevent the losses 

during transport and storing which 

are as high as 15-20 billion on annual 

basis. A considerable amount of produced 

fruit and vegetables are wasted 

on the distribution and consumption 

chain. Most important criterion 

to prevent the losses is packaging. 

According to Tasarist team transport, 

storage and wise packaging designs 

will be more important and indispensible 

in the near future. Designers 

and the producers will increase the 

research and development on packaging 

sector and this will improve the 

sector in Turkey. 


Mr. Musa Çelik 

The loss in fruit and 

vegetables will be prevented 

Since the products are transported 

in cold chain they will be able to be 

offered freshly to the consumers 

said Tasarist’s innovative manager 

Mr. Musa Çelik. This will prevent the 

waste during transport he added. 

Products are stored in refrigerated 

storages in hard packages. Therefore 

along with suitable storing conditions 

waste is prevented and the cost is 

reduced considerably. In the near future 

this will be improved more and 

more by new technological developments 

and wise packaging techniques. 

“Packed products are 

healthier and safer” 

Package helps the products stay 

healthier on shelves and protect 

the food from exterior conditions 

and impacts. This also gives advantage 

against the competitors. Packed 

foods have more life time on shelves 

and give more suitable storing and 

transporting solutions. On the other

hand, packed foods are healthier and 

more hygienic from consumer point 

of view. 

Packages are the only clues for the 

consumers said Mr. Musa Çelik who 

is innovative manager of Tasarist and 

added that Package is the ID card for 

the product. When you take a package 

from the shelf you see the brand, 

contents, importer, certificates and 

so on. Packed foods are inspected 

regularly thus; they are healthier and 

more reliable. Packages give the freedom 

to choose fresh food. 

Products are not harmed 

during the transport 

The packages of fruit and vegetables 

either they are for single or multiple 

use are designed in the way that 

none of them will harm the other 

one. In the beginning, low cost and 

protective packages may be preferred 

said Tasarist team. Along with 

competition, environmental and recycling 

packages may come in use. 

Tasarist is an agency specialized on 

packing designs. The team who accumulated 

experience in packaging 

design, graphic design and marketing 

got together under the roof of Tasarist 

in 2011. Starting with substantial 

and powerful brands of Turkey later 

on added Middle East, Africa, Turkic 

republics, Balkans and Russian markets 

to its portfolio. It has accomplished 

very successful cooperation 

with international brands. Tasarist’s 

packaging projects had many international 

awards. Tasarist’s innovative 

manager Mr. Musa Çelik has been 

awarded as one of best designers of 

40 people who have involved in ‘’Design 

Classification System (DAC)’’ 

where only awarded designers and 

brands can join. 

Tasarist is working with young designers. 

It surprises the customers 

with different solutions. It protects 

the consumers while following the 

trends and fashion. It’s biggest power 

comes from It’s ability on packaging 

designs. 

79

Aegean Exporters’ Association Coordinator Vice Chairman Nurettin Tarakçıoğlu and 

Coex Int. Ltd. Duputy Chairman Myung Shin Kim signed a cooperation agreement. 

Turkish food industry 

invaded South Korea 

Setting Far East 

Countries as target 

markets, Aegean 

food exporters 

promoted Turkish 

food products in Food 

Week Korea 2017 

Fair in South Korean 

capital Seoul, after 

Japan, within the 

scope of Turquality 

Project supported by 

Ministry of Economy. 

A memorandum of understanding has 

been signed in Food Week Korea Fair 

with Coex Fair Organizer to improve 

bilateral relations between two countries 

and increase exports. 

Stating that Ministry of Economy 

has organized a press promotion 

and tasting event in South Korean 

capital Seoul for Branding of Turkish 

Products Abroad, Positioning Made 

in Turkey Image within the scope of 

TURQUALITY Support Program, Aegean 

Exporters’ Association (AEA) 

Coordinator Vice Chairman Nurettin 

Tarakçıoğlu added that 5 exporters’ 

associations from AEA in food industry 

have promoted products such as 

dry figs, dry apricots, sultana, dried tomatoes, 

olive oil, laurel leaves, oregano, 

sage, pasta and bulgur in a successful 

organization in Food Week Korea Fair. 

Our goal of food export to 

Japan and Korea is 1 billion 

dollars 

Expressing the historic friendship 

between Turkey and South Korea, 

Tarakçıoğlu said “They have great sympathy 

for Turkey, Turkish people and 

Turkish products. In 2016 South Korea 

imported 21 billion dollars worth of 

food. Turkey exports food worth 45 

million dollars. With the TURQUALI- 

TY project we will conduct for 2 years 

aimed at South Korea we aim to increase 

this export amount faster than 

average export increase rate of Turkey. 

Our greatest goal is to increase 

the share of Japan and South Korea in 

Turkey’s 2023 food export goal of 40 

billion dollars, to 1 billion dollars”. 

Turkish Exporters Assembly Board 

member and Aegean Fresh Fruit 


11.Uluslararası 

Günes Enerjisi ve Teknolojileri Fuarı 

. 

Günes . Enerjisi‘nin Devleri Solarex Istanbul‘da Bulusuyor . 

05-07 Nisan 2018 

İstanbul Fuar Merkezi / Yeşilköy 

9-10-11-12. Hall 

Ziyaret Saatleri 

10:00-19:00 

Ücretsiz Davetiye için/Free Invitation 

www.solarexistanbul.com 

0212 604 50 50 

BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE 

www.solarexistanbul.com 

BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR. 

info@solarexistanbul.com

and Vegetable Exporters’ Association 

Chairman Rıza Seyyar expressed that 

Food Week Korea Fair is the largest 

food fair of South Korea and that he 

believed our exports to South Korea 

will increase as long as Turkish food exporters 

entering South Korean market 

continue to sustain their quality in this 

market eager to consume Turkish food. 

Expressing that number of olive trees 

increased from 90 million to 177 million 

trees in Turkey in the last 15 years, 

Aegean Olive and Olive Oil Exporters’ 

Association Chairman Davut Er stated 

that olive and olive oil production will 

increase incrementally in the following 

years and first signals of such increase 

will be visible in the olive and olive oil 

yield of this year. 

Chairman Er finished by adding “Turkey 

aims 650 thousand tons of olive 

oil and 1 million 200 thousand tons of 

table olive yield by 2023. To turn this 

production into added value, we shall 

start promoting these products in export 

markets from this day. South Korea 

and Japan are markets with increasing 

particularly olive oil consumption in 

recent years. These markets are target 

markets for Turkish olive oil sector. We 

exported 11 million dollars worth of 

olive oil to Far East countries in the last 

EKOLOJİ İZMİR FUARI 

EKOLOJİ İZMİR FAIR 

11 months of the 2016/17 season. We 

aim to increase our market share in Far 

East markets incrementally.” 

In the Food Week Korea Fair Aegean 

Exporters’ Association stand was primarily 

visited by Seoul Commercial 

Counsellor of Turkey M. Alper Atilla, 

South Korean importers and Shopping 

Mall Managers. 861 companies 

from 25 countries participated in the 

fair in 1614 booths. Aegean Exporters’ 

Association was represented by Aegean 

Exporters’ Association Coordinator 

Vice Chairman Nurettin Tarakçıoğlu, 

Aegean Fresh Fruit and Vegetable Exporters’ 

Association Chairman Rıza 

Seyyar, Aegean Olive and Olive Oil Exporters’ 

Association Chairman Davut 

Er, Aegean Dried Fruits and Products 

Exporters’ Association Board Member 

Mehmet Ali Işık and Aegean Exporters’ 

Association Secretary General OLIVTECH İ. Cumhur 


İşbırakmaz. 

ORTAK DESTEKÇİLER / SUPPORTERS 

ZEYTİN, ZEYTİNYAĞI, SÜT ÜRÜNLERİ, 

ŞARAP VE TEKNOLOJİLERİ FUARI 

Olive, olive oil, dairy products, wine & technologies fair 

Turkish tastes were presented to the taste of South Koreans 

ORGANİZASYON / ORGANIZERS 

Menus prepared by Chef İbrahim Önen, working for organizations of Aegean 

Exporters’ Association for a long time using products with potential for export 

to South Korea such as dried figs, dried apricots, sultana, dried tomatoes, 

olive oil, laurel leaves, oregano, sage, pasta, bulgur, sauces, pickles, fruit juices 

ÇÖZÜM ORTAĞI 


PARTNER 

and confectionery were consumed by Koreans with appetite.

Food Turkey Ocak Şubat 2018

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