Post St.Joost 2005, Superfacial Kruisplein: A New Advanced Method
Teaching a method makes future designers independent of style or medium. Applying a design method ensures a design process that is controllable, interactive and suited for dealing with the utmost complexity. A method withstands the trap of purely aesthetic assessment of the product. A method implies an abstract level of design development that tilts the traditional understanding of graphic design as a manual, problem-solving discipline. Instead it introduces a much more advances notion of graphic design as an open minded, research-based, strategic approach to visual communication.
Teaching a method makes future designers independent of style or medium. Applying a design method ensures a design process that is controllable, interactive and suited for dealing with the utmost complexity. A method withstands the trap of purely aesthetic assessment of the product. A method implies an abstract level of design development that tilts the traditional understanding of graphic design as a manual, problem-solving discipline. Instead it introduces a much more advances notion of graphic design as an open minded, research-based, strategic approach to visual communication.
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The entrance to Rotterdam will be chaotic<br />
The habitual routes<br />
of daily travelers will<br />
change frequently.
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