CORE Platform Leaflet

CORE Platform Leaflet

CORE Platform Leaflet


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The Mission of <strong>CORE</strong> <strong>Platform</strong> is:<br />

“To promote, to debate, to raise awareness about and to disseminate the concepts of<br />

Corporate Citizenship and Corporate Social Responsibility and to be a platform of exchange<br />

and mutual learning among members, its associates, civil society and other partners at<br />

national and international levels”<br />

The main objectives of <strong>CORE</strong> <strong>Platform</strong> are:<br />

- To promote the concept of Corporate Citizenship and Corporate Social Responsibility<br />

by supporting debate, awareness, dissemination and the activities developed by<br />

members and other parties searching for wide collaborations with local communities<br />

and with NGOs;<br />

- To promote exchange and mutual learning among all members and its associates,<br />

promoting a Forum of discussion and exchange of good practices, national and<br />

international by organising national and international events in cooperation with its<br />

members;<br />

- To provide, where appropriate, services to members and its associates in the areas<br />

related to the objectives of the Association;<br />

- To promote the development of innovative joint projects in all the areas related with<br />

CSR and sustainable development;<br />

- To develop and organise CSR Awards and promote events for their distribution,<br />

namely in the context of the European Awards recognised by CSR Europe.

Through the supporting of activities, <strong>CORE</strong> <strong>Platform</strong> will aim to develop stronger bonds<br />

between businesses, NGOs and communities. <strong>CORE</strong> <strong>Platform</strong> will support experiences of<br />

exchange and mutual learning amongst members and stakeholders at national and<br />

international levels.<br />

<strong>CORE</strong> <strong>Platform</strong> is under the patronage of H.E. The President of Malta. It is also a member of<br />

CSR Europe and is their National<br />

Partner Organisation in Malta. CRS<br />

Europe is chaired by IBM Europe<br />

and has more than 40 CSR<br />

Organisations in more than 30<br />

European countries.<br />

The Executive Committee of <strong>CORE</strong> <strong>Platform</strong> is comprised of the Malta Chamber of<br />

Commerce, Enterprise and Industry (President), GRTU – Chamber of SMEs<br />

(Secretary), SOS Malta (Treasurer), the Malta Hotels and Restaurants Association, the<br />

Malta Employers' Association, the Malta Business Bureau, BoV Foundation, Alfred<br />

Mizzi Foundation, TUMAS Foundation, Farsons Foundation, and AX Holdings Ltd.

Helga Ellul - President<br />

Helga Ellul was the Chief Executive Officer of Playmobil Malta Ltd<br />

until 2012. The company was set up in 1971 and currently employs<br />

over 1,000 people. Helga later set up a consultancy company Advise<br />

Ltd, and is board member and Chairman of various local businesses.<br />

She has also held various posts on boards of both constituted bodies<br />

and governmental organisations. She served as the Deputy Chairman<br />

of the Employment & Training Corporation between 1990 and 1996<br />

and was President of the Foundation for Human Resources<br />

Development between 1995 and 2003.<br />

Helga was the first female President of the Malta Chamber of Commerce, Enterprise and<br />

Industry, with her tenure ending in March 2011. She was awarded the 'Medalja ghall-Qadi<br />

tar-Repubblika' in 1994 and received the Officer's Cross of the Order of Merit on behalf of<br />

the German President by the German Ambassador Bernd Braun in 2011.<br />

Helga is married to Joseph A. Ellul and has two children, Christian and Chiara, and two<br />

grandchildren Maya and Thomas. Her family has always been her top priority and her biggest<br />

achievement has been to combine career and family.<br />

Matteo Privitelli - Executive<br />

Matteo joined <strong>CORE</strong> <strong>Platform</strong> in May 2016. He is in charge of the<br />

administration of the organisation and helps in the setting up and<br />

coordination of events and meetings. He is also directly involved<br />

in the management of any projects that <strong>CORE</strong> <strong>Platform</strong><br />

undertakes.<br />

Matteo graduated from the University of Malta with a B.A. (Hons)<br />

in International Relations in 2011 and a M.A. in Diplomatic Studies in 2013. He is currently<br />

reading for a second M.A. in Hospitaller Studies. Apart from this, in 2013, he also graduated<br />

from the Institute for Tourism Studies as a Professional Tour Guide of the Maltese Islands.<br />

Before joining <strong>CORE</strong> <strong>Platform</strong>, Matteo worked with the Malta Business Bureau and, briefly,<br />

with the Malta Hotels and Restaurants Association.

Some of the local and European projects <strong>CORE</strong> <strong>Platform</strong> is engaged in include:<br />

Volunteer Sliema<br />

Volunteer Sliema is a Partnership between SOS Malta and the Core <strong>Platform</strong> and is supported<br />

by Sliema Local Council and Capua Hospital. This multi-stakeholder local partnership will<br />

develop an innovative community based response to the needs of vulnerable elderly people to<br />

ensure a reduction of their social exclusion, whilst contributing to a reawakening of the spirit<br />

of self giving and active citizenship within the community through the development of a local<br />

volunteer scheme. This project will be a flagship project to celebrate 25 years of SOS Malta.<br />

This project will seek to ensure vulnerable elderly and people with a physical disability feel<br />

more mobile and able to access health care and essential services, as well as engage in leisure<br />

and community activities. Additionally, the project will seek to provide emotional support to<br />

these groups of people through the creation of a Community Volunteers Network.<br />

This pilot project will build upon both the existing VolServ project and Tal-Kultura – the<br />

volunteer programme for Valletta 2018, which currently together have approximately 500<br />

volunteers. The scheme will also utilise the existing the SOS Malta car and the wealth of<br />

volunteer management experience SOS Malta holds and will contribute to the SOS Malta<br />

core pillar of work of social inclusion and solidarity with vulnerable groups. The proposed<br />

pilot project would take place in Sliema. This area is one of the main shopping hubs with a<br />

wide catchment area.<br />

The project will include 3 key elements:<br />

1) The development of a local volunteer network of 20-30 volunteers to ensure a pool of<br />

support for the elderly;<br />

2) The development of a community transport scheme to promote the mobility of the elderly<br />

and those with a disability;<br />

3) The establishment of a local stakeholder network who support the implementation of the<br />


Supporting the President's Trust Employment Initiative and the President's<br />

Foundation, and projects at a local level<br />

<strong>CORE</strong> <strong>Platform</strong> is currently supporting the President's Trust in its Employment Initiative,<br />

which aims to help young people, who are coming from difficult backgrounds and are going<br />

through personal challenges, find employment in Malta.<br />

<strong>CORE</strong> <strong>Platform</strong> is also helping the President's Foundation for the Wellbeing of Society in<br />

two main projects. These include the redesigning and embellishment of the Palliative Ward at<br />

the Oncology Centre at Mater Dei Hospital, as well as the renovation of the gardens at Mt<br />

Carmel Hospital in Attard.<br />

In addition, <strong>CORE</strong> <strong>Platform</strong> is working with the Maltese local councils in the setting up of<br />

playing fields in the various localities found around the Islands, which would serve as safe<br />

hubs and recreation zones for children in the area.<br />

Tackling Gender Stereotypes in the field of Science, Technology, Engineering, and<br />

Mathematics (STEM)<br />

<strong>CORE</strong> <strong>Platform</strong>, together with CSR Europe and 14 other National Partner Organisations, has<br />

embarked on a mission to address the stereotyping of education and career choices relating to<br />

STEM and to dissolve the persisting imbalance in the STEM field.<br />

Project activities include:<br />

Setting up of business-education partnerships to deliver awareness-raising activities<br />

for 13-19 year-old students, their parents, and company representatives to address and<br />

question stereotypes and attract women into male-dominated STEM sectors;<br />

Developing a toolkit and provision of training for national partner organisations on<br />

how to set-up business-education partnerships on STEM and gender Stereotypes;<br />

Having an impact assessment of activities;<br />

Facilitating a learning network for companies at both national and EU level that aims<br />

to improve the impact of a company’s STEM programme (with an emphasis on<br />

tackling gender stereotypes).<br />

Developing and providing training, online courses and a guide for teachers so that<br />

they are equipped with all the tools necessary to combat gender stereotypes.

EU Talent – Business in Europe Hosting Apprenticeships for Youth<br />

Small and Medium Enterprises (SMEs), have a big role and potential in combating youth<br />

unemployment by providing development and employment opportunities, such as offering<br />

apprenticeships. SMEs however often lack information, resources and/or experience in<br />

providing high quality apprenticeships. To support SMEs, this project aims to create support<br />

structures in the form of European & national learning networks.<br />

The key objectives include:<br />

1. Increasing awareness on the benefits of apprenticeships<br />

2. Increasing opportunities for uptake of apprenticeships<br />

3. Improving the quality of the apprenticeships<br />

4. Identifying and remove policy obstacles to engage in<br />

apprenticeships<br />

This project, led by CSR Europe, will cover 12 countries directly through collaboration with<br />

13 of its national partners, including <strong>CORE</strong> <strong>Platform</strong>, which are split into 6 high engagement<br />

partners (representing 5 countries) and 7 soft engagement ones, including Malta.<br />

The strategic direction of the project will be supported by the expertise of one strategic<br />

partner, EVTA (European Vocational Training Association, EVTA) and one associate partner<br />



You can find <strong>CORE</strong> <strong>Platform</strong>'s website by following this link: http://www.core.org.mt/<br />

Our Facebook page can be accessed by following this link:<br />


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