CORE Platform Leaflet

The Mission of CORE Platform is:
“To promote, to debate, to raise awareness about and to disseminate the concepts of
Corporate Citizenship and Corporate Social Responsibility and to be a platform of exchange
and mutual learning among members, its associates, civil society and other partners at
national and international levels”
The main objectives of CORE Platform are:
- To promote the concept of Corporate Citizenship and Corporate Social Responsibility
by supporting debate, awareness, dissemination and the activities developed by
members and other parties searching for wide collaborations with local communities
and with NGOs;
- To promote exchange and mutual learning among all members and its associates,
promoting a Forum of discussion and exchange of good practices, national and
international by organising national and international events in cooperation with its
members;
- To provide, where appropriate, services to members and its associates in the areas
related to the objectives of the Association;
- To promote the development of innovative joint projects in all the areas related with
CSR and sustainable development;
- To develop and organise CSR Awards and promote events for their distribution,
namely in the context of the European Awards recognised by CSR Europe.

Through the supporting of activities, CORE Platform will aim to develop stronger bonds
between businesses, NGOs and communities. CORE Platform will support experiences of
exchange and mutual learning amongst members and stakeholders at national and
international levels.
CORE Platform is under the patronage of H.E. The President of Malta. It is also a member of
CSR Europe and is their National
Partner Organisation in Malta. CRS
Europe is chaired by IBM Europe
and has more than 40 CSR
Organisations in more than 30
European countries.
The Executive Committee of CORE Platform is comprised of the Malta Chamber of
Commerce, Enterprise and Industry (President), GRTU – Chamber of SMEs
(Secretary), SOS Malta (Treasurer), the Malta Hotels and Restaurants Association, the
Malta Employers' Association, the Malta Business Bureau, BoV Foundation, Alfred
Mizzi Foundation, TUMAS Foundation, Farsons Foundation, and AX Holdings Ltd.

Helga Ellul - President
Helga Ellul was the Chief Executive Officer of Playmobil Malta Ltd
until 2012. The company was set up in 1971 and currently employs
over 1,000 people. Helga later set up a consultancy company Advise
Ltd, and is board member and Chairman of various local businesses.
She has also held various posts on boards of both constituted bodies
and governmental organisations. She served as the Deputy Chairman
of the Employment & Training Corporation between 1990 and 1996
and was President of the Foundation for Human Resources
Development between 1995 and 2003.
Helga was the first female President of the Malta Chamber of Commerce, Enterprise and
Industry, with her tenure ending in March 2011. She was awarded the 'Medalja ghall-Qadi
tar-Repubblika' in 1994 and received the Officer's Cross of the Order of Merit on behalf of
the German President by the German Ambassador Bernd Braun in 2011.
Helga is married to Joseph A. Ellul and has two children, Christian and Chiara, and two
grandchildren Maya and Thomas. Her family has always been her top priority and her biggest
achievement has been to combine career and family.
Matteo Privitelli - Executive
Matteo joined CORE Platform in May 2016. He is in charge of the
administration of the organisation and helps in the setting up and
coordination of events and meetings. He is also directly involved
in the management of any projects that CORE Platform
undertakes.
Matteo graduated from the University of Malta with a B.A. (Hons)
in International Relations in 2011 and a M.A. in Diplomatic Studies in 2013. He is currently
reading for a second M.A. in Hospitaller Studies. Apart from this, in 2013, he also graduated
from the Institute for Tourism Studies as a Professional Tour Guide of the Maltese Islands.
Before joining CORE Platform, Matteo worked with the Malta Business Bureau and, briefly,
with the Malta Hotels and Restaurants Association.

Some of the local and European projects CORE Platform is engaged in include:
Volunteer Sliema
Volunteer Sliema is a Partnership between SOS Malta and the Core Platform and is supported
by Sliema Local Council and Capua Hospital. This multi-stakeholder local partnership will
develop an innovative community based response to the needs of vulnerable elderly people to
ensure a reduction of their social exclusion, whilst contributing to a reawakening of the spirit
of self giving and active citizenship within the community through the development of a local
volunteer scheme. This project will be a flagship project to celebrate 25 years of SOS Malta.
This project will seek to ensure vulnerable elderly and people with a physical disability feel
more mobile and able to access health care and essential services, as well as engage in leisure
and community activities. Additionally, the project will seek to provide emotional support to
these groups of people through the creation of a Community Volunteers Network.
This pilot project will build upon both the existing VolServ project and Tal-Kultura – the
volunteer programme for Valletta 2018, which currently together have approximately 500
volunteers. The scheme will also utilise the existing the SOS Malta car and the wealth of
volunteer management experience SOS Malta holds and will contribute to the SOS Malta
core pillar of work of social inclusion and solidarity with vulnerable groups. The proposed
pilot project would take place in Sliema. This area is one of the main shopping hubs with a
wide catchment area.
The project will include 3 key elements:
1) The development of a local volunteer network of 20-30 volunteers to ensure a pool of
support for the elderly;
2) The development of a community transport scheme to promote the mobility of the elderly
and those with a disability;
3) The establishment of a local stakeholder network who support the implementation of the
scheme.

Supporting the President's Trust Employment Initiative and the President's
Foundation, and projects at a local level
CORE Platform is currently supporting the President's Trust in its Employment Initiative,
which aims to help young people, who are coming from difficult backgrounds and are going
through personal challenges, find employment in Malta.
CORE Platform is also helping the President's Foundation for the Wellbeing of Society in
two main projects. These include the redesigning and embellishment of the Palliative Ward at
the Oncology Centre at Mater Dei Hospital, as well as the renovation of the gardens at Mt
Carmel Hospital in Attard.
In addition, CORE Platform is working with the Maltese local councils in the setting up of
playing fields in the various localities found around the Islands, which would serve as safe
hubs and recreation zones for children in the area.
Tackling Gender Stereotypes in the field of Science, Technology, Engineering, and
Mathematics (STEM)
CORE Platform, together with CSR Europe and 14 other National Partner Organisations, has
embarked on a mission to address the stereotyping of education and career choices relating to
STEM and to dissolve the persisting imbalance in the STEM field.
Project activities include:
Setting up of business-education partnerships to deliver awareness-raising activities
for 13-19 year-old students, their parents, and company representatives to address and
question stereotypes and attract women into male-dominated STEM sectors;
Developing a toolkit and provision of training for national partner organisations on
how to set-up business-education partnerships on STEM and gender Stereotypes;
Having an impact assessment of activities;
Facilitating a learning network for companies at both national and EU level that aims
to improve the impact of a company’s STEM programme (with an emphasis on
tackling gender stereotypes).
Developing and providing training, online courses and a guide for teachers so that
they are equipped with all the tools necessary to combat gender stereotypes.

EU Talent – Business in Europe Hosting Apprenticeships for Youth
Small and Medium Enterprises (SMEs), have a big role and potential in combating youth
unemployment by providing development and employment opportunities, such as offering
apprenticeships. SMEs however often lack information, resources and/or experience in
providing high quality apprenticeships. To support SMEs, this project aims to create support
structures in the form of European & national learning networks.
The key objectives include:
1. Increasing awareness on the benefits of apprenticeships
2. Increasing opportunities for uptake of apprenticeships
3. Improving the quality of the apprenticeships
4. Identifying and remove policy obstacles to engage in
apprenticeships
This project, led by CSR Europe, will cover 12 countries directly through collaboration with
13 of its national partners, including CORE Platform, which are split into 6 high engagement
partners (representing 5 countries) and 7 soft engagement ones, including Malta.
The strategic direction of the project will be supported by the expertise of one strategic
partner, EVTA (European Vocational Training Association, EVTA) and one associate partner
EUROCHAMBRES.
GET IN TOUCH
You can find CORE Platform's website by following this link: http://www.core.org.mt/
Our Facebook page can be accessed by following this link:
https://www.facebook.com/COREPlatformMalta/