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Rezora Marketing Guide

Analytics Knowledge is

Analytics Knowledge is Power “One-third of marketers say they don’t know which digital marketing tactic has the biggest positive impact on revenue. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).” -MarketProfs.com Understanding the impact that these online channels have is crucial to understanding marketing campaigns overall. Staying on Top Studying analytics is a crucial step in creating and revising marketing pieces, and yet “Less than 30% of small businesses use Website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything.” -MediaPost.com When teams can track analytics across various platforms, and especially email, they can be better informed and prepared in order to improve their reach across the internet overall. Less than 30% of small businesses use website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything. MediaPost.com Book 2 of 3 15 www.rezora.com

Summary • Central Hub Managing digital marketing platforms effectively requires a hub where one can easily and seamlessly create the appropriate marketing pieces in order to quickly share them across all manner of promotional marketing channels. • Collaboration and Consistency When an organization collaborates on a content hub that streamlines brand-compliant materials, templates, and contacts to all of these outlets from one point, efficiency is optimized. • Bringing it Back Home Collaboration Marketing is most effective when the content hub begins with email. • Leverage and Control Leveraging Collaboration Marketing and comprehensive analytics from one digital marketing platform puts brands in control of message, sales agents in control of reach, and marketers in a position to do their job with greater efficiency. Book 2 of 3 16 www.rezora.com

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