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Rezora Marketing Guide

Further Possibilities As

Further Possibilities As Doreen reads through Don’s plan, she makes a few notes of additional actions Don can take based on what she knows about the new software application. She’s excited that Don’s so willing to dive in to do this work because it will not only help his business grow, but it will also be positive for the brand overall. Doreen explains to Don that many of his objectives can be handled solely and seamlessly in the new application. Since he’s interested in creating print ads, has he ever thought about digital ads as well? This new application includes ways to create, access, and distribute ads online. Retargeting is a recent digital phenomenon that is proven to be effective with increasing brand awareness. Don’s excitement grows as Doreen continues to talk about the application’s many abilities. A Marketing Plan Evolves But, he’s also concerned. How can his plan be accomplished without spending inordinate amounts of time behind a desk, in mortal combat with his computer? This is the best part, says Doreen. She goes on to explain that Twofold Marketing Responsibility as a marketer she has the twofold responsibility of protecting and promoting the brand while at the same time supporting her agents’ sales and marketing efforts. Here’s where the new application can assist her in both, and help Don successfully tackle his new marketing plan. A marketer has the twofold responsibility of protecting and promoting the brand while at the same time supporting her agents’ sales and marketing efforts. Book 2 of 3 21 www.rezora.com

The New Application A New Email Platform Doreen can create brand-compliant templates and give Don access to add information appropriate to his audience. There is no need to adjust or redesign any of the content elements once Don includes them in the marketing piece. The template automatically does this for him. Font style, content placement, and email structure is locked down. Don won’t spend an inordinate amount of time having to design a smart marketing piece. Doreen’s Solution What about my video tours? They are hosted on separate applications. Is it possible to include them? Don Combining Content and Materials Real estate listings data, personal or brand blog posts, links to hosted videos, are all readily available to simply and easily search and drop into your template.”What about my video tours?” Don asks. “They are hosted on separate applications. Is it possible to include them?” Book 2 of 3 22 www.rezora.com

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