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Rezora Marketing Guide

4Bringing Digital

4Bringing Digital Channels Together for Distribution Empowering Organizations

In a Perfect World Under One Roof Ideally, a collaborative real estate marketing platform can draw upon existing listings, websites, and blogs to populate a digital marketing piece. Simplicity is crucial for allowing agents to easily drag and drop MLS listings alongside internal property descriptions and information about the surrounding neighborhoods, regions, and local amenities, etc. into a pre-formatted and pre-designed marketing piece that is brand-compliant. Lightening the Load The easier it is to draw together a piece with existing descriptive content, the more simple it is for sales agents to create an effective marketing piece. When agents are able to quickly disseminate relevant web materials to marketers and create a piece that works for everyone, the process is streamlined and painless. No longer do sales teams and marketing teams have to argue and wrestle for information when everyone contributes equally to a dynamic content hub. There are some technical components to understand, but ultimately these elements should come together to create a singular platform that all tiers of an organization can use. These elements should come together to create a singular platform that all tiers of an organization can use. Book 2 of 3 28 www.rezora.com

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