Rezora Marketing Guide
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Collaboration <strong>Marketing</strong><br />
A Summary<br />
Harmonizing Sales and <strong>Marketing</strong><br />
In the first eBook in the 3-book series, we introduced the concept<br />
of Collaboration <strong>Marketing</strong>. You will recall that Collaboration<br />
<strong>Marketing</strong> is a strategy to harmonize marketing and sales teams<br />
to effect a greater increase in the bottom line. The idea behind this<br />
is to help orchestrate, navigate, and engage independent sales<br />
teams while at the same time managing important marketing<br />
channels. It doesn’t have to be a struggle!<br />
Brand Protection<br />
An important aspect of Collaboration <strong>Marketing</strong> is supporting<br />
brand compliance throughout an organization, especially among<br />
sales teams that may independently manage and market to their<br />
own client base. Collaboration <strong>Marketing</strong> involves the process<br />
of leveraging your brand across all suitable digital marketing<br />
channels in ways that don’t drain marketing resources.<br />
Building an effective and successful<br />
strategy for promoting your brand<br />
and supporting the marketing<br />
efforts of sales agents.<br />
Book 2 of 3<br />
4<br />
www.rezora.com
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