7 Effective Social Media Marketing Tips to Enhance Your Online Business
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7 <strong>Effective</strong> <strong>Social</strong> <strong>Media</strong> <strong>Marketing</strong><br />
<strong>Tips</strong> <strong>to</strong> <strong>Enhance</strong> <strong>Your</strong> <strong>Online</strong><br />
<strong>Business</strong><br />
<strong>Social</strong> media marketing is considered a rabbit hole, but when you learn about it, you will<br />
find out that’s not the case.<br />
I have seen businesses flourish, promoting only through just two mediums Facebook<br />
and Instagram. It all depends on how, where, and when you target your cus<strong>to</strong>mers and<br />
what you do <strong>to</strong> retain them. It is simple, you just need <strong>to</strong> know certain tips and tricks <strong>to</strong><br />
enhance your business. But, what are those?<br />
Let’s discuss some here;<br />
Find your niche:<br />
<br />
<br />
You need <strong>to</strong> ask yourself a couple of questions,<br />
You are dealing in B2B or B2C?<br />
Who is your target audience?
It is very important <strong>to</strong> know who you want <strong>to</strong> target because strategies change as the<br />
audience changes. ‘’For example, if you are targeting a group of teens, promoting your<br />
product <strong>to</strong> them will require a different theme, a different medium and so on.’’<br />
Detailed knowledge of your company’s goal and the product that is <strong>to</strong> be marketed, will<br />
help develop an online strategy hence strengthening the web presence.<br />
Select the network that best suits<br />
your business:<br />
It is very important <strong>to</strong> market your product on a medium that is better suited for your<br />
business. You wouldn’t want <strong>to</strong> market your product <strong>to</strong> people who fall out of your<br />
audience circle, that will just be pure waste of time, money and effort. Find out which<br />
platform is trending among your targeted audience and the ones that fits your business<br />
idea.<br />
Here is a list of platforms with their pros and cons <strong>to</strong> decide from and this image will<br />
help you select one or multiple for your business.
Hence a detailed research should be done before you start marketing on social<br />
networks, as <strong>to</strong> which medium is trending among the group of people being targeted,<br />
whether the content should be infographic or memes, videos, small text or detailed.<br />
Select the right format <strong>to</strong> optimize<br />
platforms:<br />
Anything that goes up on the internet will reflect your business’s image, value and<br />
name.This is how people will perceive and relate <strong>to</strong> your brand. Hence said;<br />
‘’First impression matters’’
You need <strong>to</strong> know what format will be required <strong>to</strong> display your content on the social<br />
networks, what will attract your audience. Like pho<strong>to</strong>s for Instagram, meme for<br />
Facebook, short note on twitter and so on. Select the right platform with the right<br />
content <strong>to</strong> boost your business as it will reach the audience faster.<br />
Our brain makes us believe;<br />
‘’Reading is hard, looking is easy’’<br />
A study showed how it works for Facebook let’s have a look;<br />
Increase your web presence:<br />
The thing is that you aren’t acting in a vacuum, you have competi<strong>to</strong>rs <strong>to</strong> compete with<br />
and grab cus<strong>to</strong>mers. To do that, strong and focused web presence is crucial, whether<br />
you are a small business or a corporate giant. Here’s how you do it;<br />
<br />
Create a website: the content of the website should be engaging, doesn’t matter you<br />
use pho<strong>to</strong>s, or text or memes in I but does it spark an interest for the visi<strong>to</strong>r.<br />
Find out if your webpage is cus<strong>to</strong>mer friendly,<br />
How long a visi<strong>to</strong>r stays on your page and so on.
SEO: it helps direct cus<strong>to</strong>mers <strong>to</strong> your webpage as it works on bringing your page <strong>to</strong> a<br />
higher rank when searched for its related keywords.<br />
Paid ads: Shoot up your traffic with paid ads of your business as 65% of consumers<br />
click on google ads when they are willing <strong>to</strong> purchase an item.<br />
Create buzz on social media: Get people talking about your business, by advertising it<br />
on social networks, it increases brand awareness, is slow cost and helps you connect<br />
with your cus<strong>to</strong>mers.<br />
Listen and engage with your<br />
audience<br />
You must connect with your audience, find out what they like, what are the changes<br />
they would prefer, what are their disliking. Make sure you are not selling a product or<br />
service people tend <strong>to</strong> dislike. Also, you don’t want a business based on something you<br />
believe is good and maybe whom you believe <strong>to</strong> be your ideal cus<strong>to</strong>mers, want<br />
something else in real and are not your cus<strong>to</strong>mers at all.<br />
Hence; it is crucial <strong>to</strong> connect with your audience, use the right platform of social media<br />
<strong>to</strong> understand them better and <strong>to</strong> turn them in<strong>to</strong> cus<strong>to</strong>mers eventually.
Consistency:<br />
Don’t Vanish in<strong>to</strong> thin air;<br />
Post your content regularly on the social media, businesses don’t grow overnight, it<br />
takes time and hard work and you need <strong>to</strong> be consistent. Post every day or every week<br />
but keep posting <strong>to</strong> avoid out of sight, out of mind scenario.<br />
Follow a pattern or trend for your content posts that will create an image of your<br />
business in<strong>to</strong> the minds of your cus<strong>to</strong>mers.<br />
Track and measure:<br />
Once you are done, posting and reaching out <strong>to</strong> your audience you must always track<br />
your posts and then evaluate success, ask questions and generate answers.<br />
For example;<br />
Do we need <strong>to</strong> make any changes?<br />
How well are the posts doing?<br />
Is your content drawing attention?<br />
Is it generating a buzz, are you getting cus<strong>to</strong>mers?<br />
Lastly whether the audience count is increasing or is falling?
This will help keep your business running and generating cus<strong>to</strong>mers, because trends<br />
and people change and you must keep up with them or you will fall off-track.<br />
These important tips shall help you enhance your online business, generate traffic that<br />
you need and eventually convert them in<strong>to</strong> real cus<strong>to</strong>mers, hence increasing your<br />
conversion rate which is your main aim.<br />
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