It is very important to know who you want to target because strategies change as the audience changes. ‘’For example, if you are targeting a group of teens, promoting your product to them will require a different theme, a different medium and so on.’’ Detailed knowledge of your company’s goal and the product that is to be marketed, will help develop an online strategy hence strengthening the web presence. Select the network that best suits your business: It is very important to market your product on a medium that is better suited for your business. You wouldn’t want to market your product to people who fall out of your audience circle, that will just be pure waste of time, money and effort. Find out which platform is trending among your targeted audience and the ones that fits your business idea. Here is a list of platforms with their pros and cons to decide from and this image will help you select one or multiple for your business.
Hence a detailed research should be done before you start marketing on social networks, as to which medium is trending among the group of people being targeted, whether the content should be infographic or memes, videos, small text or detailed. Select the right format to optimize platforms: Anything that goes up on the internet will reflect your business’s image, value and name.This is how people will perceive and relate to your brand. Hence said; ‘’First impression matters’’