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BusinessDay 11 Feb 2018

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34 BD SUNDAY<br />

C002D5556 Sunday <strong>11</strong> <strong>Feb</strong>ruary <strong>2018</strong><br />

BrandsOnSunday<br />

SPOTLIGHTING BRAND VALUE<br />

Consumers: LG offers<br />

Gencool AC to beat the heat<br />

Stories by DANIEL OBI<br />

The feeling of stepping<br />

out of a hot day into an<br />

air conditioned home<br />

brings nothing but<br />

comfort. In comfortable<br />

conditions people tend to<br />

work more efficiently, says LG<br />

Electronics. “If the room temperature<br />

is high then we feel<br />

uncomfortable which causes irritation<br />

and lack of concentration.<br />

We also get tired faster when the<br />

temperature is high but in a cool<br />

environment with a befitting air<br />

condition unit like LG All New<br />

Gencool one is bound to feel good<br />

and at peace thereby ensuring<br />

optimum productive capacity”,<br />

LG said in a statement.<br />

There is no doubt harsh weather<br />

affects people differently, but<br />

most of the time they have a negative<br />

effect on the overall health<br />

condition of people.<br />

Gone are the days, when air<br />

conditioners were seen as luxury<br />

items in the home because it<br />

comes with extra cost that included<br />

big generators to power<br />

and even when powered with on<br />

grid light they were consuming<br />

power. To ensure that it meets<br />

the desires of its esteemed consumers<br />

LG came up with the<br />

advanced All New Gencool Air<br />

conditioner with Dual Inverter<br />

technology.<br />

This, the company said is in<br />

its determination to offer Nigerians<br />

a cutting edge technology<br />

especially consumers seeking Energy<br />

efficient products. “The air<br />

conditioner is renowned for its<br />

ability to save as much as 70%<br />

on electricity consumption with<br />

40% faster cooling, thereby reducing<br />

bills. The All New Gencool<br />

Air Conditioner features a Dual<br />

inverter compressor with 10 Year<br />

Warranty that helps users enjoy<br />

benefits of LG air conditioner for<br />

a longer period of time”, it said in<br />

the statement.<br />

LG Electronics said it understands<br />

the desires of its esteemed<br />

consumers hence its determination<br />

to offer Nigerians cutting<br />

edge technologies especially consumers<br />

seeking Energy efficient<br />

products.<br />

The statement quoted one<br />

of LG customers who shared<br />

his experience, saying: “the All<br />

New Gen Cool AC works seamlessly<br />

with his 0.7 KVA Generator<br />

(Popularly referred to as “I pass<br />

my neighbor”) which is a popular<br />

source of power among Nigerian<br />

populace. This is a clear departure<br />

from the conventional ACs. With<br />

this unique feature, LG has demonstrated<br />

clearly that it possesses<br />

the ability to meet the needs of<br />

consumers who wants to use AC<br />

with small capacity generators<br />

without necessarily worrying<br />

about the start-up electric power<br />

for optimum performance in Nigeria<br />

anymore.”<br />

The Air conditioner comes<br />

with a feature that ensures a 40%<br />

torque vibration reduction resulting<br />

in the quietest operation of<br />

outdoor unit.<br />

The 15 degrees tilted skew fan<br />

minimizes the surface friction of<br />

the blade when in contact with<br />

the air.<br />

LG further said that it is committed<br />

to providing advanced<br />

technologies that are energy efficient<br />

and eco-friendly. The All<br />

Newgen Cool comes with multiprotection<br />

filter that removes<br />

up to 99.99% particles providing<br />

a safer living environment and is<br />

capable of making a big difference<br />

to air quality in the home.<br />

Pinkberry enters Nigerian’s<br />

multimillion Naira yoghurt market<br />

The high demand for yoghurt<br />

products in Nigeria’s<br />

rising population of<br />

about 170 million has attracted<br />

Pinkberry , famous frozen<br />

yogurt brand which originated<br />

in California, USA into Nigerian<br />

market. The shops, in partnership<br />

with Eat N’Go Limited last week<br />

berthed on Admiralty way Lekki<br />

Phase 1 and Aromire Street, Ikeja,<br />

Lagos.<br />

“We are excited to bring and<br />

finally serve a distinctly light and<br />

refreshing taste of frozen yogurt<br />

in Nigeria,” Aaron Serruya, President<br />

and CEO of Pinkberry International<br />

said in a statement. “We<br />

are happy to serve and become a<br />

local favorite of the sophisticated<br />

community in Lagos in partnership<br />

with Eat N’GO Limited, who<br />

shares our values and commitment<br />

on exceeding customer<br />

expectations day in and day out”<br />

“The addition of Pinkberry will<br />

introduce Nigeria to the fresh<br />

flavors like no other, outstanding<br />

service and sophisticated style<br />

for which the brand is known,”<br />

says Charbel Antoun, Chairman,<br />

Eat N’Go Limited who told newsmen<br />

at the unveil of the shop in<br />

Lagos recently that the company<br />

relies on about 80 local sourcing<br />

of materials..<br />

He said Pinkberry is committed<br />

to uncompromising quality. Our<br />

premium frozen yogurt is made<br />

fresh daily with only the highest<br />

quality ingredients including<br />

nonfat milk and nonfat yogurt<br />

to deliver the perfect balance of<br />

tart and sweet, resulting in a refreshing,<br />

light and craveable taste<br />

with a clean finish. Each flavor is<br />

expertly crafted to complement<br />

fresh seasonal fruit that is cut<br />

in-store every single day – never<br />

frozen, in syrup or canned, and<br />

our over 30 toppings are each<br />

thoughtfully selected as perfect<br />

pairings to our yogurt.<br />

According to him, the Lagos<br />

locations will be serving Pinkberry’s<br />

six distinctive flavors: the<br />

signature Original flavor, a sweet<br />

and tart yogurt with a refreshing<br />

finish; Wild Berry, a medley of<br />

blueberries, strawberries and<br />

raspberries all in one bite; Passion<br />

Fruit, intensely tart and flavorful<br />

made with real passion fruit<br />

puree; Pina Colada, sweet and<br />

refreshing taste of coconut and<br />

pineapple that takes you to a tropical<br />

paradise; Chocolate Hazelnut,<br />

a creamy, delightful chocolate<br />

with a hint of sweet hazelnut; and<br />

Cookies & Cream, a creamy and<br />

sweet chocolaty yogurt with tiny<br />

bits of cookie pieces and a touch<br />

of vanilla that will make you crave<br />

for more.<br />

CNN rallies students to join<br />

#MyFreedomDay campaign to fight<br />

modern-day slavery<br />

Following the tremendous<br />

success of last year’s<br />

#MyFreedomDay call<br />

to action, CNN is once<br />

again encouraging young people<br />

around the globe to raise their<br />

voices on March 14 to generate<br />

awareness of modern-day slavery,<br />

a statement has said.<br />

From panel debates to film<br />

screenings and marches, students<br />

from hundreds of schools<br />

– spread across six continents<br />

and representing more than<br />

100 countries – came together<br />

on March 14, 2017 to form a<br />

global community and take on<br />

one of the world’s most pressing<br />

problems, generating social<br />

engagement that reached 160<br />

million Facebook timelines<br />

around the world.<br />

Tony Maddox, EVP and Managing<br />

Director of CNN International<br />

said in the statement:<br />

“The Freedom Project has gathered<br />

momentum every year<br />

since its inception, making a<br />

clear and demonstrable impact<br />

on modern day slavery. Last<br />

year’s inaugural #MyFreedom-<br />

Jumia Travel recognises players<br />

in Nigeria’s travel industry<br />

Jumia Travel, Africa’s foremost<br />

online travel agency, recently,<br />

celebrated the 2nd edition of<br />

the Nigeria Travel Awards.<br />

The awards aimed at celebrating<br />

hoteliers, airlines and travel websites<br />

for their contributions to the<br />

success of the travel, hospitality<br />

and tourism industries in 2017,<br />

as well as to encourage provision<br />

of improved quality services to<br />

Nigerians.<br />

Omolara Adagunodo, MD,<br />

Jumia Travel Nigeria said: “the<br />

objective of the awards event<br />

is to recognise the good work<br />

that different players within the<br />

travel and tourism industry are<br />

putting in to ensure customers<br />

are satisfied. As you know, our<br />

mission is to democratize travel<br />

in Africa because we believe<br />

travel makes better people and<br />

stronger business. To achieve<br />

this, we want to make travelling<br />

safer, easier, and more enjoyable<br />

for everyone at every budget.”<br />

Similarly, the Director-Gener-<br />

Day took it a step further, harnessing<br />

the determination of<br />

young people around the world<br />

to put an end to slavery once<br />

and for all. But as CNN’s reporting<br />

on slave auctions in Libya in<br />

recent months showed, we still<br />

have much to do. This year’s<br />

#MyFreedomDay will help<br />

maintain that momentum, and<br />

push this issue to the top of the<br />

agenda.”<br />

Driving #MyFreedomDay is<br />

a simple question: ‘What does<br />

freedom mean to you?’ CNN is<br />

asking young people to share<br />

their responses via text, photo or<br />

video across social media using<br />

the #MyFreedomDay hashtag.<br />

CNN and the CNN Freedom<br />

Project, the network’s awardwinning<br />

initiative focused on<br />

reporting stories of modern-day<br />

slavery, will show the world what<br />

these students, schools and communities<br />

are doing to fight slavery<br />

with live coverage across CNN’s<br />

television and social platforms<br />

on March 14 as well as through<br />

a digital homepage takeover at<br />

CNN.com/myfreedom.<br />

al of the Nigeria Tourism Development<br />

Commission (NTDC)<br />

Folorunsho Coker, called on<br />

Nigerians to promote domestic<br />

tourism by looking inwards and<br />

growing the nation’s tourism<br />

policy to enable the sector realize<br />

its full potentials.<br />

Coker stressed the need to<br />

market, promote and bring the<br />

world to Nigeria using the numerous<br />

tourist attractions in the<br />

country. “To make tourism attractive”,<br />

he said, “certain steps<br />

must be taken. He listed these<br />

steps as: reviewing laws that<br />

don’t go along with recent trends<br />

in the industry; training personnel<br />

to understand how the industry<br />

works; putting infrastructure<br />

of tourism in place by investing<br />

in tourism assets; producing<br />

tourism events to international<br />

standard and doing away with<br />

bureaucratic bottlenecks that<br />

hinder access to finance meant<br />

for promoting tourism in the<br />

country.”

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