8 BD SUNDAY C002D5556 Sunday 11 February 2018 News BusinessDay’s Sikirat Shehu wins Kwara State best female journalist award for 2017 RAZAQ AYINLA Sikirat Shehu, who manages Kwara State office of both Business- Day and BDSUN- DAY titles, has emerged best female journalist of the year 2017 among the crop of female journalists representing various media organisations in the North Central state. Shehu emerged winner of the Kwara State Media Awards sponsored by the Kwara State Internal Revenue Service (OGIRS) alongside Hakeem Garuba of Channels Television, who won best journalist of the year (male category). Lawal Sulyman Bamidele of Kwara MABEL DIMMA For many Nigerians who were lucky to be at the Lekki toll gate on August 11, 2017, when Pepsi activated the ‘No Shakin’ Carry Go’ campaign, the experience of that day will probably live with them for a long time. The excitement was high as Pepsi invaded the toll gate to whip up a marketing storm that was memorable. For one hour, Pepsi locked down the toll, creating a ‘No Shakin’ Carry Go’ experience for consumers plying the route. A couple of weeks prior, Pepsi had announced a reverse of the 50cl plastic bottle from N150 back to N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan). And so, the activation at Lekki toll gate was to drive home the message. In what felt like a festive bonanza, consumers who drove by between 5pm and 6pm on that day, were pleasantly surprised as they enjoyed a rare toll free passage, along with chilled plastic bottles of the State Ministry of Information was adjudged best media officer in public service. Senator Bukola Sarakiowned Kwara-based National Pilot Newspaper received best print media of the year and Kwara state-owned Kwara State Broadcasting Corporation, popularly called Radio Kwara won the best electronic media of the year. Shehu, who joined BusinessDay Media Group in 2016 as the Kwara state correspondent, read Mass Communication at the National Diploma level at the College of Arabic and Islamic Legal Studies in Ilorin, Kwara State and also a graduate of Mass Communication of the University of Maiduguri, Borno State. Sikirat Shehu receiving a plaque from Muritala Awodun Insight Publicis dusts rivals with award-winning Pepsi campaigns 50cl Pepsi. According to the brand, when people’s fare got paid, Pepsi meant ‘No shaking’ for price and when they got their refreshing bottle of Pepsi, Pepsi meant ‘carry go’ with all that cool refreshment at a cool size of 50cl and at an even cooler price of N100. Of course, thousands of excited consumers took to social media to share their experiences. The ‘No shakin, carry go’ campaign is another exceptional marketing idea from Insight Publicis, reflecting the agency’s tradition of consistently, creating campaigns that are not just witty but also resonate with the culture and expectations of consumers. “Our message was clear; to stay positive and keep on being true to the Nigerian spirit as this is how you can succeed both individually and collectively. As a can-do nation, this message was quickly embraced and adopted,” said Sinmisola Hughes-Obisesan, creative director, Insight Publicis. She said that the concept was intent on provoking a marketing ‘Tsunami’. “We were the first agency to She has worked briefly as a reporter at both The Herald Newspapers and Daily Trust Newspapers in Ilorin, Kwara State before joining BusinessDay. While presenting the award in Ilorin, Kwara State capital recently, Muritala Awodun, chairman of Kwara State Internal Revenue Service (KWIRS), said: “We thank God and all, for your corporations that have made it possible for us to be able to complete the first two years of our services. “This is the beginning of another period called ‘the Growth of KWIRS’ and it starts this January 2018. But beyond the appreciation, we also feel that we should not appreciate by words of mouth, and that is why this event is taking place and it based on different categories of awards as a mark of our appreciation for various categories of media people identified with KWIRS.” Receiving the award as the best female journalist of the year, Shehu described it as a great surprise as she expressed gratitude to the chairman and management of Kwara State Internal Revenue Service (KWIRS), just as she assured Kwara State government and KWIRS of BusinessDay Media Group’s support at all times in terms of quality and accurate reports. make a digital storm with the ‘Long Throat’ campaign and so we looked again to see how we could create another campaign that would cause a big tsunami. “We thought of high traffic congestion points and that is when the inspiration hit. As the toll had not been done properly before, it was only a question of how to make it work. The rest is history.” The need to create an out-of-this-world campaign could not have been lost on the agency, because the rivalry between the cola brands in Nigeria has become legendary. With competition heating up the last couple of years as new brands joined the fray in a scramble for the hearts and minds of consumers, whose purchasing power have been squeezed by the economic downturn. With efficient use of digital platforms, Pepsi has continued to drive the new campaign along with its ambassadors, as well as, creating a number of marketing touch points through sports and music sponsorship to sustain the engagement and connection with consumers. LG LO Aw ut ne C ou ou Th LG
Sunday 11 February 2018 Politics C002D5556 BD SUNDAY 9 How investment in road infrastructure transformed Akwa Ibom ANIEFIOK UDONQUAK, Uyo One significant sector that has witnessed remarkable improvement and upgrade in the last few years since the Udom Emmanuel administration came to power is road infrastructure. This is despite the dwindling revenue accruing to the state government due to the fall in the price of oil which has seen its revenue plummet to all time low. Even before the present administration came to power in 2015, Akwa Ibom State has recorded significant improvement in infrastructure to the extent that flyovers, dual carriage ways and magnificent structures like stadia were being seen in Uyo, the state capital. And this has changed the physical landscape of the city, making it one of the most admired state capitals in terms of physical infrastructure and good network of roads. And since the Udom administration took over from the previous administration about two and half years ago, the pace of development in the area of providing roads and bridges has not slowed down; instead it appears to have been in the ascending order of magnitude. First, it was the construction of the long abandoned Eket-Ibeno road where Mobil Producing Nigeria (MPN) has its operational base which had been in a deplorable condition for years. It is somehow shocking how such a vital link road where the bulk of the country’s crude oil production takes place had been so neglected despite the oil company having been in operation for several decades. Though it took the incidence of oil spill from the oil company’s Udom Emmanuel facilities to force it to contribute to the construction of the road as the community elected to forego its share of the palliatives, it preferred rather that it should used it for the construction of the road which according to them had become an eyesore. Ephraim Inyang, commissioner for works in Akwa Ibom State, explained that the construction of that road from Eket to Ibeno was a major achievement of the state government given that it had long been abandoned and neglected, adding that it was based on the determination of the state to upgrade road infrastructure and give the state a facelift that necessitated the construction of the road, thus linking all communities with good road network. Apart from the construction of the Eket Ibeno road being at the centre of oil bearing communities, the construction of several other major roads like the Etinan Uyo road being undertaken by the state government, the construction of Etinan Ndon Eyo road as well as that of the OKobo to East West road in Eket senatorial district of the state. There is one of the longest bridges in the state to link Etebi and Ewang that is constructed by the state government. In fact, apart from the major highways that are being constructed, the entire Eket metropolis is being remodelled in a project that is expected to gulp millions of Naira. The remodelling project will without a doubt be a major boost to urban renewal scheme of the state and has the potential of easing congestion in the city centre. Other facilities that the state government has done well is in the upgrading sporting facilities which had helped the stadium in Uyo to provide the base for the Super Eagles to launch their qualification campaign for this year’s World Cup in Russia. It should be pointed out that the state government is also constructing mini sports centres in the ten federal constituencies of the state while some of the centres have already been up and running. Come to think of it, the high quality of facilities available at the stadium has made it to rank as one of the best in the country and since the Super Eagles set their feet on it, they have never looked back which played a big role in their qualification for the World Cup. The state government’s investment in physical infrastructure has transformed the state capital to a modern metropolis and this should be seen from the perspective that more than less than two decades ago, Uyo was a local government headquarter. So it is amazing that most of the roads are now paved and in excellent condition. It can therefore be said that the state government has made giant strides in the area of road construction. Indeed for constructing no fewer than forty five internal roads in the Uyo metropolis to address flooding and ease movement of people and goods, many residents have praised Governor Udom Emmanuel describing it as unprecedented. The people expressed their appreciation shortly after the Commissioner for Works, Ephraim Inyang-Eyen led his team of engineers and reporters to inspect road projects financed by the state in Uyo and Ibesikpo Asutan local government areas at the weekend. Linus Udoh, a resident of Afaha Ikot Obio Nkang road, said the area had been neglected for over three decades and had since lost hope of getting attention despite its closeness to the city centre. Mercy Udosen, a civil servant, said the road project would ease her movement through Udo Udoma Avenue to the state secretariat. The team inspected Akpa Ube Crescent, off IBB Way, Aka Community School Road with spur to Aka Road, Atlantic FM Road, Ediye Street, Stallion Hotel Road, Udotung Ubo Lane, Ntiedo Udosen Street, Youth Avenue, All Grace School Road, Prof Offiong Street in Shelter Afrique Estate, 5.1km internal roads with Ewet Housing Extension and others. The commissioner said the over 45 roads completed and under construction in Uyo would be inaugurated by the governor in May this year to mark his third anniversary. “The governor is very passionate about opening up the state capital, tackling the challenges of flooding and providing alternative routes for the people. These new road projects are in addition to the old roads we had done in Uyo like the Information Drive and the Nsikak Eduok-Ibesikpo drainage project. In May, the governor shall inaugurate these road projects and continue to change the lives of Akwa Ibom people positively,” the commissioner added. Has the state government stopped doing more roads? No, it is still carrying out the business of road construction as if there would be no new administration in future. Right now, the entire segment of Uyo city along Barracks road which had never had tarred roads is being rehabilitated by the state government. It is not just rehabilitation, it involves the provision of drainages to check flooding in the area due to the topography of the area. It is unbelievable to see the transformation that has taken place in Uyo, the state capital and in other cities across the state. 2019: Endorsement galore in C/River for Ayade’s second term bid Governor Ben Ayade has gone down in history as one of the luckiest governors ever produced in Cross River State since 1999 without stiff opposition, writes MIKE ABANG First, he picked nomination form to represent Cross River North Senatorial District in 2015 before he was prevailed upon to come and run for governorship by the former Governor Liyel Imoke. Without posters, he won the party primaries on the platform of the People’s Democratic Party (PDP) in a race he was never in the picture and went ahead to win the governorship election in the state. Since he became governor of the state in 2015, there has been a culture of silence in the state by the opposition parties contrary to what was the case during the Donald Duke and Liyel Imoke administrations. Despite criticism of his administration over quantum of political appointees, the Ayade administration is regarded in the state as the friendliest and a regime that has empowered many indigenes and has touched lives of many people. Though none of his signature projects such as the 275km superhighway, Bakassi deep seaport rice city, Banana plantation and others have seen the light of day apart from the garment factory that has commenced production, the people are happy with him. The recent crises bedeviling the All People’s Congress (APC) in the state is alleged to further weaken the party and allow the governor have a likely smooth ride into Diamond Hill Government House in 2019. With the gamut of endorsement going on in the state in all the three Senatorial districts, thumbing up for Ayade re-election, observers say it will only take magic to unseat him in 2019. Though the governor is yet to cross the first hurdle of picking nomination form from his party, there are indications that it will be difficult for anybody to win Ayade during the primaries as his political appointees are enough to intimidate any opponent with numerical strength required to win the primaries in his party. Apart from that, the present state executive of the PDP is solidly with the governor and working for his aspiration in 2019. Even as some political heavyweights in the state may not be on the side of the governor, politics is a game of numbers and elections are won by huge followership. Endorsement galore for Ayade A socio, economic and political organisation made up of the seven Local Government Areas in the Southern Senatorial District of Cross River State has unanimously endorsed Governor Ayade for a second term ahead of 2019 in the state. The group made the declaration at Calabar Municipal ground venue for the endorsement rally for Ayade’s second term bid by the seven local government areas that made up Southern Senatorial District. They include Akamkpa, Odukpani, Biase, Calabar South, Calabar Municipal Council, Akpabuyo, Bakassi. Asuquo Ekpeyong, an investment guru and financial expert, said after a careful study of the performance of the governor in office in two and half years, they decided that the governor should be returned in 2019. “Today marks another historic day as we are asking the governor to offer himself for election come 2019 because there is no other person to take over from him right now,” Ekpeyong said.