2 Coach Culture incompetent if you ask for help? Can you risk looking bad? If you don’t make your numbers this quarter, one of the managers will be gone—and it can’t be you. You’ve got a kid going to college next year, and another in two more years. It won’t be long before your mom’s cute forgetfulness becomes a memory care problem. You feel as if the only option is to keep your head down and put in the hours—all of the hours. They can’t let you go if you keep meeting your objectives, right? It’s such a high cost to pay. What if I told you there was another way? That instead of your morning and your life looking like that, it could sound like this: The alarm goes off in the bathroom, after reading Mel Robbins’ The 5-Second Rule, you decided to implement that change so you recite to yourself “5-4-3-2-1-Go!” And you’re out of bed. It’s going to be an excellent day. Today is quarterly business reviews. And you can’t wait. You’ll get to see all the progress your team has achieved with very little effort or time invested on your part, because you changed your leadership style, and implemented a coaching culture six months ago. Instead of your team members depending on you for not only what to do, but how to do it, they use you for guidance, checkins, and air cover. They are more engaged, are taking more ownership and are excited to co-create results with their peers at work. Innovation is at an all-time high because risk-taking is truly encouraged and what was once a no-fail zone allows for learning and growth. You’ve come a long way from the extended hours, controlling behavior and dealing with the bullying and sabotage amongst your staff and your own peers that was happening out of fear,
Introduction 3 uncertainty, and doubt. Instead of always judging and shooting down the ideas of others for personal gain, your team has become curious and trusting. Implementing this coaching approach has improved your day-to-day work experience, the employees’ engagement levels, the company’s financial performance, and it has transformed the relationships with your family and community as well. So, what should you do about it? How do you get to a place of enjoyment as a leader, and increase the engagement of your employees? The answer, quite simply, is a coach culture. According to Gallup, 87% of employees worldwide are not engaged at work. Companies with highly engaged workforces outperform their peers by 147% in earnings per share. The research conducted by the Human Capital Institute (HCI) and the International Coach Federation (ICF) shows that companies with a strong coaching culture, outperform their peers financially and enjoy higher rates of highly engaged employees.