11 months ago

RE:FRESH Creative Campaign



PR & Promotion The RE: FRESH Launch Party: • Who? All motivated individuals who seek adventure • What? The RE: FRESH Launch Event • Where? RE: FRESH launch party will be taking place in the summer at the Wisconsin Brewing Company. As a large outdoor venue where the drink is produced, it gives the beer an authentic Wisconsin feel. • When? May 19th 2018 • Why? The RE: FRESH launch party intends to create awareness about the new product. The brewery sits lakeside and has the perfect Wisconsin summer feel, which further bolsters the personality of the brew. Launch Party: Additional Info • We are encouraging those who are attending the event to bike to the brewery. This incorporates the active aspect of our campaign into the party. When bicyclists arrive, they will receive a ticket for a free radler. There will be live music, games and barbeque at the event. One key aspect of the party will be the trolley pub, called the “Radler Ride” that will take people around the event. This will get people excited for the “Radler Ride” taking place downtown the following month. Party goers will receive first hand information about this event on a small card, with a barcode on the back which they can scan for more information about this event. • 27 •

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