7 months ago

RE:FRESH Creative Campaign

This Is How I Radle

This Is How I Radle Logistics • The radle is a dance move you do while sipping on a radler. Whether at the beach, in a bar, at a concert, at any event you attend outside or even if you’re just hanging out for fun, when people take a video of themselves doing the radle and post it to Instagram or Twitter with the hashtag #ThisIsHowIRadle, they will be automatically placed into a pool of participants to win a 12-pack of RE: FRESH. • This competition will go from June 30th to August 30th and every week one winner will be chosen who shows us they have the best radle in town. • The dance move will be performed to the song “Shake, Rattle and Roll” by Bill Haley and His Comets. RE: FRESH Brand Ambassadors will arrange for this song to be played in bars when they are there and the person who does the best “radle move” that night will receive a free can of RE: FRESH. Rationale • Through this social media campaign, people will become familiar with the radler in an engaging manner • Additionally, this will result in a strong media presence for RE: FRESH, creating valuable, viral, earned publicity for the brand. • 31 •

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