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9 months ago

RE:FRESH Creative Campaign

C. SWOT Analysis

C. SWOT Analysis Strengths • Consumers looking for the “next new thing” in craft lagers - ready and willing to try new things • Few (good) radlers on the market • Craft beer identity, but with the refreshing, healthy, effervescence of a hard lemonade Weaknesses • Radlers have a poor brew-type recognition • Fleeting interest: consumers are faithful but never loyal • Saturated summer beer market Opportunities • Claim the craft radler market in Wisconsin • Build the association between radlers and Wisconsin Brewing Company • Radlers are German, which has strong ties to Wisconsin’s heritage and community Threats • Other craft breweries have the same idea

RESEARCH • 9 •

Sample Light Refreshments Menu - The Chester Grosvenor
WISCONSIN
Ontario Craft Beer Style Guide 2013
WHITE RED ROSE SPARKLING Glass | Bottle - New Jersey Craft Beer
Badger Chemist - Department of Chemistry - University of Wisconsin ...
Volume 5 | Issue 3 - Origlio Beverage
Kappa Komeback (PDF) - Wisconsin Alumni Association
text-searchable 19-MB PDF - Mkelgbthist.org
1 August, 2012. - Stone Brewing Co.
Brewhouse
Brewhouse - LIWF 2015
2012 Spokane Oktoberfest Craft Beer Festival Beer List 1 Alpine ...
Connecting Lions - Lions Pride Campaign
The Pursuit of Hoppiness - SOBA
2013 Wisconsin Beer Lovers Festival Beer List - Guide Supplement