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The Sooner - Agency presentation Case studies and examples of our work for campaigns and events


GENTLEMAN GIVENCHY July 2017 The event production company Atelier Lum was entrusted by Givenchy to imagine and produce the global launch event for their new fragrance for men ; Gentleman. The event was the occasion to present their new ambassador, Aaron Taylor-Johnson and reveal the global campaign and film to the press. The event was set in Paris, in a romantic mansion, guests were invited to enjoy champagne and a live performance by a classical pianist, booked by the Sooner, and after the reveal were invited to the dancefloor by Aaron Taylor-Johnson himself, the leitmotiv of the campaign being #daretodance. Our DJ, Laura de Greef, made sure our guests had no other options than to respect this rule ! 16

L’ARTISAN PARFUMEUR September 2017 T he beautiful French brand l’Artisan Parfumeur (PUIG) released a new fragrance called un Air de Bretagne. To create awareness about this new release, The Sooner was put in charge of producing original brand content to promote the new fragrance on social media. We proposed, produced and directed a short film about the perfume designer’s inspirations and shot it outdoors in Brittany. With the help of a drone we managed to capture the inspiring landscape. The sound design was very important in the project as it was important to the brand that all of the senses had to be triggered. An animation was also created to be posted as extra content on the brand’s pages. 17

Vritaanta Volume 4 Issue 2 August 2017
BUS 644 Complete Week 6 - Final Paper and DQs
BUS 644 Week 6 Final Paper
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