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The Sooner - Agency presentation Case studies and examples of our work for campaigns and events

Our days at Forward, a

Our days at Forward, a selection of campaigns and events Function and Modernity for bally Basel - Miami - Shanghai, June 2014 to April 2015 We imagined and orchestrated a one-year-long campaign entitled Function & Modernity, during which Bally purchased and exposed a collection of modernist design in the most prestigious art & design Fairs in the world; Art Basel, Art Basel Miami and Design Shanghai, each time working with independent curators (Anissa Touati and Jerôme Sans) and presenting original pieces by up and coming artists from the most prestigious galeries (Kolkoz - Galerie Perrotin, Zak Kitnick - Galerie Clifton Benevento, and Wang Yuyang). We thought out and produced the exhibitions and opening parties, and we carried out the communications and PR strategies. We also had Bally curate their own media, an unbranded digital magazine called Function & Modernity. We imagined and set up two Fashion/Music partnerships between Bally & Singtank (video clip-look book SS14 directed by Francesco Carrozzini) and Bally & J. Cole (presenting the rapper and Swiss brand capsule collection). 26

Our days at Forward, a selection of campaigns and events Function and Modernity, Bally ART BASEL June 2014 ART BASEL miami December 2014 DESIGN SHANGHAI March 2015 On the first exhibition at Art Basel in June 2014, Bally presented the structure of the house and the furniture collection at Ostquai, a former boat warehouse by the Rhine River. Bally commissioned French artists Kolkoz to create a monumental installation entitled Form Scratch. The gigantic kit-like piece inspired by Jean Prouvé’s work, was suspended above the Rhine river. The exhibition and its opening, attended by key journalists, collectors, curators and gallerists, was one of Art Basel’s highlights. After Basel, the house went under heavy renovations; the Gallery 54 team, led by Eric Touchaleaume, supervised the works, and managed to get the house back in pristine condition in time for Art Basel Miami, the second stop of Bally’s journey. Once again, Bally invited two artists, Zak Kitnick and Kolkoz, to exhibit a series of exclusively commissioned pieces inside the house. The exhibition took place at the Delano South Beach, one of Miami’s Modern architecture gems, and was mentioned by the New York Times as one of the top 5 shows of the fair. Following the success of the two first editions, Bally then moved on to Shanghai in March 2015 and presented the house during Design Shanghai, the leading design fair in Asia. It was the first time that the demountable pavilion was exhibited in China. For the occasion, renowned curator Jérôme Sans picked contemporary artist Wang Yuyang to collaborate with Bally and provide his personal interpretation of Modernist design, through a site-specific piece entitled Equip. The measurements and proportions of the house floor plans became, for Wang Yuyang, the true essence of Modernity. 27

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