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DECK THE SOONER

The Sooner - Agency presentation Case studies and examples of our work for campaigns and events

Our days at Forward, a

Our days at Forward, a selection of campaigns and events true romance kitsuné x pernod absinthe Fall, 2012 The objective we were given was to reintroduce Pernod Absinthe to the creative community. We partnered with Maison Kitsuné to develop a new type of campaign, pairing Absinthe’s unparalleled artistic legacy with 3 other creative disciplines: Design, Fashion and Music. The campaign consisted of the first fashion collection ever inspired by a spirit, a 1805 Limited-Edition Bottle (in reference to the date of creation of Pernod Absinthe), designed by Kitsuné; a music video for Citizens!’s True Romance single, directed by French duo We are from L.A., inspired by Absinthe; a showcase of the clothing line designed by Kitsuné; a special Pernod Absinthe music compilation for Maison Kitsuné’s 10th anniversary, and a series of events in key cities around the world (Miami, New York, Paris, London and Tokyo), that celebrated the collaboration. 32

Our days at Forward, a selection of campaigns and events Pernod Absinthe 33

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