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8 months ago

Benchmark2018_V5_Full

12 MARKETING &

12 MARKETING & ADVERTISING

Duratrans & Invisa-views SIZE: ANY Style #DURATRAN Approx. $150 Style #INVISAVIEW Approx. $350 Duratran Description: Duratran graphics are large transparencies that are typically enclosed within a light-box/frame mounted to the walls of retail stores. Please specify which size you wish for us to provide you. For a list of artwork options, contact marketing (marketing@benchmarkrings.com or 205.345.0555) Invisa-view Description: Invisa-view graphics are large window-mounted transparencies that can be seen from outside a store but while inside, the artwork appears ‘invisible’ from the backside. Please specify which size you wish for us to provide you. For a list of artwork options, contact marketing (marketing@benchmarkrings.com or 205.345.0555) Customer Requirements: 1. Customers may only receive ONE Duratran (up to $150) or ONE Invisa-view graphic (up to $350). You will be billed for the graphic initially, but will be credited back upon submission of a photo of it installed in your store. If you want any additional graphics, you will be charged. 2. Not all customers are eligible for Duratrans and Invisa-view graphics. Full Catalogue $15 Style #CATALOGUE2016 Catalogue Description: This is the full Benchmark catalogue. Pricing and all other company information are included in this catalogue. Customer Requirements: 1. Each customer is limited to ONE catalogue per location. If you want additional catalogues per location, you will be charged. Brochure $.50 Style #BENCHMARKBROCHURE Brochure Description: This brochure features a small variety of Benchmark products: Classic, Sculpted, and Diamond Style bands. Customer requirements: 1. Customers must inventory an adequate level of Benchmark products. 2. Customers are limited to only 25 brochures with a stock order. Additional brochures will be charged. Co-op Advertising (50/50/5) Co-op Advertising Description: Our National 50/50/5 Co-Op Program offers support to the retailer’s local advertising efforts. Retailers must meet all co-op criteria. Customer Requirements: For program details/guidelines, contact marketing@benchmarkrings.com. National Consumer Advertising National Consumer Advertising Description: Our National Consumer Campaign includes ads featured in major bridal publications like The Knot. A retailer, if qualified, can be featured in one of these great ads. Customer Requirements: 1. Customers must have a good credit standing. 2. Customers must inventory the ring(s) featured in the ad. 3. Consumer advertising is limited to availability. 4. Co-op advertising dollars do not apply. $750-1500 *Availability and cost of displays are subject to change without notice. 13 205.345.0555

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