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8 months ago

WC Digital Comp - Proposal V1

S A M P L E T O O L K I

S A M P L E T O O L K I T S L I D E NEXT STEPS & CONSIDERATIONS • Focus must be on consumers not bartenders • World Class National Winners will be unable to enter • Media partner involvement crucial • Distribution partner involvement crucial • How do we promote the comp to the trade? • Box must be costed to retail under £30 • Option to make the prize a xmas gift for retail stores / grocery (Selfridges for example) • Budget to follow

S A M P L E T O O L K I T S L I D E BUDGET | £100K • Concept Development • Account Management & Campaign Delivery • Content Creation • Digital Platform Development • Media Partnership Fee • Distribution Partnership Fee • Trade Promotion (launch & recruitment) • Cocktail Kit Production (Entry Phase) • Cocktail Kit Production & Distribution (Final) • Cocktail Kit Production & Distribution (Winner) • Agency Fee

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