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WC Digital Comp - Proposal V1

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Enter<br />

HOW TO<br />

Bar teams from across Europe are<br />

invited to take part in ViceTails 2018 -<br />

presented by World Class. A cocktail<br />

competition with a difference!<br />

•<br />

After an initial entry period & video<br />

vote, the top 5 cocktail kits will be<br />

made available for home delivery,<br />

launched via a ‘ViceTails’ menu<br />

through UberEATS which will go live<br />

during the 2018 World Class Global<br />

Final in Berlin.<br />

•<br />

The public will ultimately decide the<br />

winner, with the most popular<br />

‘ViceTails’ cocktail kit being<br />

awarded the grand prize!<br />

STEP #1<br />

STEP #2<br />

STEP #2<br />

STEP #2 #3<br />

CREATE A COCKTAIL KIT (to serve 4 people) THAT IS DESIGNED FOR HOME<br />

DELIVERY!<br />

We want you to create something that brings the flavours, essence & experience of your bar<br />

straight to your customers front door. Each bar will be provided with a ‘ViceTails’ cocktail box,<br />

that you must use to create your signature cocktail kit. You can choose to use Ketel One<br />

Vodka, Tanqueray No. TEN or Bulleit Bourbon as your base spirit, and you must design your<br />

cocktail kit so that it serves 4 people.<br />

MAKE A VIDEO TO PROMOTE YOUR COCKTAIL KIT<br />

Submit a video (no more than 45 secs) that advertises your cocktail kit.<br />

THE TOP 5 GO HEAD TO HEAD IN BERLIN!<br />

The top 5 winning cocktail kits will go head to head in a real life showdown - each will be<br />

available to order during the World Class Global Final in Berlin for home delivery through<br />

UberEATS!<br />

8

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