E-bulletin 2018-ISSUE1-

E-bulletin 2018
Upstream Division
Issue 1

Editor’s Note
Editorial Team
Hello everyone, welcome to the first issue of the bulletin for the year 2018!
I would like to take this opportunity to wish all of you a happy new year. I hope you are
ready to celebrate the start of 2018 in good spirits with family and friends. In this issue,
we’ve included a recap on the participation of Upstream Division in various major events
in the second half of the wonderful 2017. Besides participating in HALAL exhibitions, QSR
Brands were also involved in many CSR activities such as joining the Malaysia
Humanitarian Mission for Rohingya Refugees in Bangladesh by contributing five tons of
canned food worth RM50K to ease the pain of the refugees, and also distributing food stuff,
amenities and cash to affected victims and employees in the recent Penang floods. The
new Deli Ayamas outlet was also launched in Kota Kemuning in November, and not
forgetting the most memorable bloggers’ lunch party held by our Corporate
Communication Team to celebrate the launch of Ayamas Kitchen’s Ready To Eat range.
Advisor :
Designer :
Jay Raj
Editor : Amelia Mohd Shah
Co-Editor : Angeline Nadan
Production Committee : Fariza Hamzah
Noranisah Che Wil
Azly Suhairy Samsuri
Circulation : Corporate Communication & Marketing
We are glad to share all of the wonderful memories of the company that has made a sweet
ending for 2017 in this first edition for 2018, and it’s good to look ahead and think about
what the year 2018 may bring us. Please enjoy flipping through and if you have any ideas
about contributing a feature article, kindly send it to us at :
amelia.mohdshah@qsrbrands.com.my or angeline.nadan@qsrbrands.com.my

Contents
Upstream Happenings
QSR UPSTREAM DIVISION AT HPPNK & MFF 2017
EXPO PEMBANGUNAN NEGERI JOHOR 2017 2
THE 16TH ASIA PACIFIC INTERNATIONAL ENTREPRENEUR EXCELLENCE AWARD 2017
PAMERAN PENYELIDIKAN & INOVASI UMK 2017 4
PROGRAM KARNIVAL -i- SABAH 2017 5
KEDAI AYAMAS OPENS NEW STORE WITH ‘DELI’ CONCEPT – THE NEW ‘DELI AYAMAS’
AYAMAS KITCHEN RTE BLOGGERS PARTY 7 8
FROM THE KITCHEN OF AYAMAS & LIFE SAUCE 9
QSR LENDS A HELPING HAND 10
QSR TRADING ANNUAL DINNER 2017 11
QSR BRANDS DONATES FIVE TONS OF FOOD TO ROHINGYA REFUGEES 12
HALAL SELANGOR FESTIVAL 2017 13
HARI MISI INOVASI BISNES JCORP 2017
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Upstream Happenings
CONTACT US
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QSR UPSTREAM DIVISION AT HPPNK & MFF 2017
QSR Brands Upstream Division participated in Hari Peladang, Penternak & Nelayan
Kebangsaan and Malaysia Food Festival 2017 (HPPNK & MFF 2017) in MAEPS, Serdang.
The grand Opening Ceremony was officiated by the Prime Minister, Dato' Seri Najib Tun
Razak. The team received a great amount of visitors at the booth who came to sample the
food. Many were impressed and made a purchase of the products sold. At the event, a
cooking demo was performed by Chef Kamarulizuan from Politeknik Setiawangsa which
attracted the audience with his creation of mouthwatering recipes using products of QSR
Trading.

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EXPO PEMBANGUNAN NEGERI JOHOR 2017
Expo Pembangunan Negeri Johor 2017 was held from the 6th to
14th of October at Dataran Mahkota, Dataran Iskandar, Johor. The
Opening Ceremony was officiated by the Prime Minister, Dato' Seri
Najib Tun Razak. The purpose of this expo is to expose to the people
regarding achievements, incentives and long term plans for the
State of Johor. QSR Brands together with Johor Corporation took the
opportunity to participate in this grand event.

3
THE 16TH ASIA PACIFIC INTERNATIONAL ENTREPRENEUR EXCELLENCE AWARD 2017
Our deepest congratulations to the CEO of QSR Brands Upstream Division and Managing Director of QSR Trading Sdn Bhd, Mr. Calvin Ang for winning
“The 16th Asia Pacific International Entrepreneur Excellence Award 2017" under the category of Excellence Brand, Excellence Product, Excellence
Leadership and Excellence Service Quality. The grand award presentation ceremony was held on the 22nd Oct 2017 at Putrajaya Marriott Hotel.

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PAMERAN PENYELIDIKAN & INOVASI UMK 2017
Pameran Penyelidikan &
Inovasi UMK 2017 was
organized by Universiti
Malaysia Kelantan at UMK
Kampus Jeli, Kelantan on 24th
- 26th October 2017. The VIP
who officiated this event was
Dato' Nik Ali, Timbalan Ketua
Setiausaha Pengajian Tinggi
Malaysia.

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PROGRAM KARNIVAL -i- SABAH 2017
QSR Brands participated in Carnival -i- Sabah
with Halal & Syariah Compliance Department, in
collaboration with JAKIM. This event was
launched by YB Mejar Jeneral Dato' Seri Jamil
Khir Bin Baharom, Minister at the Prime
Minister's Office, at Masjid Al-Kauthar Tawau
Sabah from 27th to 29th October 2017.
Contributions in the form of zakat funds from
QSR Brands and goodie bags were handed out to
the needy. Attendees also enjoyed the exhibition
and cooking demo using products from Ayamas
and QSR Trading.

KARA Holdings Sdn Bhd, operator of Kedai Ayamas has recently opened its
new deli concept outlet named Deli Ayamas to further enhance its
customers’ experience.
The deli which was opened to public on the 25th of November 2017 is
located in the integrated township of Kota Kemuning, Selangor. Offering
food within a convenience cafe, the new Deli Ayamas also has a range of
new menu that is surely to satisfy any appetite. Offering both sit-down and
grab-and-go options for its customers, the new Deli Ayamas feature
variety of menu options namely the Breakfast Platter, Toast Bread with
Chicken Meatloaf and Cheese, Toast Bread with Kaya and Butter, Toast
Bread with Roaster and Cheese, Nasi Lemak, Fried Mee Hoon, Chicken Pie
with sides, Frank in a Bun with a special new sauce and Hot Chicken
Drummets with Asam Pedas or Kasturi Berapi sauce.
The launch of the Kota Kemuning was celebrated with a
Media-get-Together organized by the Upstream Division
Corporate Communication team, whereby journalists and
reporters from the mainstream media were invited to
capture the event and spread the words. The new Deli
Ayamas occupies 1650 square feet of floor space with a
total seating capacity of 35 indoor seats. The outlet
operates from 9 am to 9 pm.
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AYAMAS KITCHEN RTE BLOGGERS PARTY
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The Ayamas Kitchen Ready-to-Eat Range
Bloggers’ party was jointly organized by
Corporate Communication & Marketing
Department (QSR Brands (M) Holdings
Bhd – Upstream Division) and Kedai
Ayamas & RasaMas Marketing
Department (KARA). Held in two sessions,
which were on the 7th of October 2017,
and 4th of November 2017, both of the
events received good responses. The
events were held to introduce the new
Ready-to-Eat products launched by Kedai
Ayamas’ shelf brand, Ayamas Kitchen.
The Ready-to-Eat products come in three
different flavours, namely the Bukhara
Chicken Briyani, Nasi Pilaf with Butter
Chicken, and Nasi Kandar with Chicken
Masala. With the tagline “Easy and
Delicious”, Ayamas Kitchen’s RTE range is
easy to prepare and at the same time
offers its customers quality food on the
go.

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The event started at 12pm, where bloggers arrived and registered at the registration counter. They were given a custom-made Kedai
Ayamas thermal insulated cooler bag containing six packs of the RTE products. A short welcome speech was given by
Mr. Rafiq Moosa, Chief Operating Officer, KARA Holdings Sdn Bhd & Vice President of QSR Brands Upstream Division, followed by a
short sketch presentation by staff of Corporate Communication and KARA Marketing. The short sketch included a demo on how to
prepare the RTE range.
Bloggers were then invited to the buffet table where lunch was served. In the midst of the lunch, a contest was held where bloggers
were required to do a 3-minute sketch on how to utilize the RTE products in any situation. 3 creative sketches were picked and
winners received prizes. The day ended with a photo opportunity of the bloggers and staff of QSR Brands and KARA.
Photos were instantly uploaded on their Instagram account with the hashtag #ayamaskitchenbloggersparty #ayamasreadytoeat
#easyanddelicious #masakapaharini

FROM THE KITCHEN OF AYAMAS & LIFE SAUCE
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Black Pepper Chicken Fatboi Noodle
Spicy Chicken Mania Cake With Lime Chili Mayo

10
QSR LENDS A HELPING HAND
The recent floods in Penang had
affected thousands of people and
employees of QSR Brands were not
spared. Volunteers from VSQ PJ and
AFCSB went all the way to IPI Bukit
Mertajam to extend their help and
distributed food stuff, amenities and
cash to ease the burdens of the flood
victims.

QSR TRADING ANNUAL DINNER 2017
Aloha from QSR Trading! Sharing with you the recently held
annual dinner at PJ Hilton Hotel on 24 Nov 2017. Themed
Hawaiian Nite, the event was attended by top management
of QSR Brands, QSR Trading and employees. The Hawaiian
mood was strongly emanated from the decorations and
bright colorful garlands. It was a night filled with fun and
enjoyment for everyone. Besides the interesting
performance by the staff, games, lucky draw, best dressed
contest, delicious food was also served.
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QSR BRANDS DONATES FIVE TONS OF FOOD TO ROHINGYA REFUGEES 12
As part of its CSR initiatives, QSR Brands (M) Holdings Bhd has participated in the Malaysia Humanitarian Mission for
Rohingya Refugees in Bangladesh by contributing five tonnes of canned food worth RM50K to ease the pain of the
refugees. The contributed items consist of Ayamas canned chicken curry and Ayamas Kitchen’s canned sardines. The
contribution shows the company's steadfast commitment to help the mistreated people of Rohingya and assist them in
times of distress.
The Halal Malaysia Humanitarian Mission for Rohingya Refugees in Bangladesh is a mission organized by HDC (The Halal
Industry Development Corporation), whereby a 20 ton cargo containing basic items raised from the contribution of various
Halal companies in Malaysia will soon be flown to the affected Rohingya refugees in Bangladesh. This mission is expected
to be completed by 31 December 2017.

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HALAL SELANGOR FESTIVAL 2017
QSR Brands participated in Halal Selangor Festival
2017 in Taman Tasik Cempaka, Bangi, Selangor
from 29 November to 3 December 2017. This event
was officiated by the Menteri Besar of Selangor,
YAB Dato' Seri Mohamed Azmin Bin Ali on 30 Nov
2017. The highlights included - KARA food truck,
coloring competition, cooking demo, information
booth, sales & product promotion activities,
distribution of zakat funds to the poor and seminar
on Halal. KFC, Pizza Hut, KARA and Ayamas worked
hand in hand to ensure that this event was carried
out successfully.

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HARI MISI INOVASI BISNES JCORP 2017
Johor Corporation in collaboration with Industrial
Development Division (IDD) organized ‘Hari Misi
Inovasi Bisnes JCorp 2017’ on 13 & 14 December
2017 at Persada Johor International Convention
Centre, Johor Bahru. Various activities took place
such as Pocket Talks, Luncheon Forum, Booth
Exhibitions, TraveLog Brown Bag Competition and
MEKAR Competitions.
The event was officiated by YBhg Dato’ Amiruddin Bin Abdul Satar, President & Managing Director of KPJ Healthcare Berhad
on behalf of YB Dato’ Kamaruzzaman bin Abu Kassim, President & Chief Executive of Johor Corporation. Fourteen teams from
QSR Brands took part in this competition, and we would like to congratulate them for emerging as the overall champion!

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Contact Us
Thank you for your time. As such, we are always looking out for
good informative articles to be shared with all. Should anyone
wish to contribute, please do not hesitate to email us at:
amelia.mohdshah@qsrbrands.com.my
angeline.nadan@qsrbrands.com.my