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E-bulletin 2018-ISSUE1-

ISSUE 1 -

AYAMAS KITCHEN RTE

AYAMAS KITCHEN RTE BLOGGERS PARTY 7 The Ayamas Kitchen Ready-to-Eat Range Bloggers’ party was jointly organized by Corporate Communication & Marketing Department (QSR Brands (M) Holdings Bhd – Upstream Division) and Kedai Ayamas & RasaMas Marketing Department (KARA). Held in two sessions, which were on the 7th of October 2017, and 4th of November 2017, both of the events received good responses. The events were held to introduce the new Ready-to-Eat products launched by Kedai Ayamas’ shelf brand, Ayamas Kitchen. The Ready-to-Eat products come in three different flavours, namely the Bukhara Chicken Briyani, Nasi Pilaf with Butter Chicken, and Nasi Kandar with Chicken Masala. With the tagline “Easy and Delicious”, Ayamas Kitchen’s RTE range is easy to prepare and at the same time offers its customers quality food on the go.

8 The event started at 12pm, where bloggers arrived and registered at the registration counter. They were given a custom-made Kedai Ayamas thermal insulated cooler bag containing six packs of the RTE products. A short welcome speech was given by Mr. Rafiq Moosa, Chief Operating Officer, KARA Holdings Sdn Bhd & Vice President of QSR Brands Upstream Division, followed by a short sketch presentation by staff of Corporate Communication and KARA Marketing. The short sketch included a demo on how to prepare the RTE range. Bloggers were then invited to the buffet table where lunch was served. In the midst of the lunch, a contest was held where bloggers were required to do a 3-minute sketch on how to utilize the RTE products in any situation. 3 creative sketches were picked and winners received prizes. The day ended with a photo opportunity of the bloggers and staff of QSR Brands and KARA. Photos were instantly uploaded on their Instagram account with the hashtag #ayamaskitchenbloggersparty #ayamasreadytoeat #easyanddelicious #masakapaharini

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