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5 months ago

instagram-report-2017

Most liked video - women

Most liked video - women The most liked video is positioned at the intersection of politics and events, capturing the Women’s March and gaining 166.000 likes. Its overall ranking for the most liked post (photo and video) is 16. The success of this post might have also been influenced by the #womensmarch which was trending at the time. 20

Most commented video - women On the other hand, a post that performs really well on the number of likes is not necessarily going to perform as well on comments. It applies to our case as well, in which neither of the number one most liked posts are the most commented on. This Cosmopolitan video was the most commented post during our study, with 8.100 comments. As you probably already noticed, the most liked and commented posts of all time (for our study) belong to the women’s category. If we break it down to men’s magazines as well, the situation is a little different. Let’s take a look. 21

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