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instagram-report-2017

Number of @ &

Number of @ & likes/comments When you mention someone on Instagram, you give more people the chance to see your post, hence having a higher number of likes. But as we can see from the graphic below, there actually is a sort-of-perfect number of mentions you should be using to spike your results. Likes & Comments / No. of @ 30,000 500 25,000 450 400 20,000 350 300 15,000 250 10,000 200 150 5,000 100 50 - 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 - likes comments 38

09 Emoji usage Emojis have become very popular on Instagram. 44.56% of the total posts included in this report are featuring at least 1 emoji in their description. The highest number of emojis on a single post is 13 and it belongs to Allure: Allure is constantly using multiple emojis in their descriptions. Their average is 3.21, significantly higher than the overall average, which is 1.10 emojis/post. Other magazines that are also using a higher number of emojis than the average: InStyle, Cosmopolitan, Women’s Health and Seventeen. 39

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