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Brand Usage Guideline

The Emerald Company

The Emerald Company Brand Usage Guidelines November 2017 Colours Colours A palette has been chosen to compliment the logotype and add tone to the identity. It serves to draw the viewers eye and add emphasis to specific elem ents. SCREEN: The colours have been optimised for screen, please use the associated hex numbers for websites, social media, presentations, or any other application that is viewed on screen. PRINT: For print, the colours have been modified to achieve optimum results regardless of the press. Please ensure the specifications are matched exactly for both process (CMYK) and spot colour (PMS) print files. #00574A C100 M0 Y41 K35 Pantone 329 #F6C7B6 C0 M23 Y13 K4 Pantone 692 #000000 C0 M0 Y0 K100 #E5E5E5 C0 M0 Y0 K10 #FFFFFF C0 M0 Y0 K0

The Emerald Company Brand Usage Guidelines November 2017 Typography Typography A suite of fonts have been selected to embody your brand voice The fonts have been selected for their aesthetic value and fluidity in your visual identity, as well as their legibility. Used as specified, they serve to give a hierarchy of messaging, and to control the reader's flow through your language. PRIMARY TYPEFACE — USED FOR HEADERS, SUB-HEADERS AND SMALL COPY LTC Goudy Oldstyle A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 LTC Goudy Oldstyle – Italic A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 LTC Goudy Oldstyle – Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z SECONDARY TYPEFACE — USED FOR BODY COPY Nimbus Sans A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

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