10 months ago

ValleyCats_2018 MarketingBrochure DIGITAL DRAFT


ABOUT THE VALLEYCATS WHO WE ARE The Tri-City ValleyCats are a professional baseball franchise located in the heart of New York’s Capital Region! A short-season Class-A Minor League Baseball affiliate of the Houston Astros, the ValleyCats compete in the 14-team New York-Penn League. Opponents include affiliates of the Mets, Yankees, Red Sox, Orioles, Phillies, Nationals, and more. Over 50 former ValleyCats WHEN: players have reached Major League Baseball. That list includes World Series and four-time batting champion Jose Altuve (Astros), WHERE: World Series MVP’s George Springer (Astros) and Ben Zobrist (Cubs), World Series champion and All-Star Hunter Pence (Giants), and Cy Young Award Winner Dallas Keuchel (Astros). In 2017, the ValleyCats wrapped up their All-Star Season, averaging 4,083 fans per game, which is 91% to stadium capacity! The ‘Cats had the pleasure of hosting the 2017 New York- Penn League All-Star Game, which drew over 10,000 fans to downtown Troy and Joseph L. Bruno Stadium. WHAT WE OFFER At a ValleyCats game, baseball is just a piece of the lure! The ‘Cats create a family-friendly atmosphere at each of their 38 home games, which all have unique themes designed to keep every night exciting and memorable. Star Wars Night, Veterans / Military Appreciation Night, Bark in the Park, Camp Day, Scout Night, charity and cultural nights highlight just some of the different themes fans can expect each season. Giveaways have included bobbleheads, t-shirts, mini-bats, baseballs, drawstring bags, and much more. Joseph L. Bruno Stadium also serves as an ideal location for meetings and special events, where the ValleyCats hospitality department can cater to groups small and large. WHEN The season spans the summer months of mid June to early September, and consists of 76 games – 38 of which take place at the ‘Cats home ballpark, Joseph L. Bruno Stadium. Special events held at “The Joe” begin in April and extend through October. Some of these events have included professional wrestling, a 5k road race, youth baseball tournaments, charity events and walks including the MS Walk, Walk for Wishes, and Relay For Life. WHERE WE PLAY The ValleyCats play their home games at Joseph L. Bruno Stadium, located on the campus of Hudson Valley Community College in Troy. Built in 2002, “The Joe” features 4,500 fixed seats, 10 luxury suites, four unique picnic areas, a wide open-air concourse, two grass berm seating areas, and a 36’ x 14’ LED video board. PARTNERSHIP VALUE ValleyCats games offer business opportunities unlike traditional marketing channels by connecting your brand with a captive audience in an enjoyable setting. Combine that with an annual attendance that is consistently top three in the NYPL, and it is clear why the ValleyCats remain an excellent advertising medium for organizations seeking to increase their presence in the Capital Region. Opportunities include unique community initiatives that can be tied into a night at the ballpark or beyond. AWARDS & ACCOLADES • Esurance, MiLB Home Field Advantage Award, Minor League Baseball (2017) • 2x New York-Penn League Champions (2013, 2010) • 7x Stedler Division Champions (2015, 2014, 2013, 2012, 2010, 2006, 2004) • New York-Penn League Vince McNamara Outstanding Club (2014, 2008) • Rensselaer County Regional Chamber of Commerce’s Van Rensselaer Award (2012) • New York-Penn League Robert F. Julian Community & Baseball Service Award (2011) • Business Review’s Best Places to Work (2011) • Baseball America’s Bob Freitas Short Season Organization of the Year (2009) • New York-Penn League Leo Pinckney Award for promotional excellence (2007, 2009)

A MEMORABLE EXPERIENCE! your ticket to fun! PHOTO HERE The ValleyCats are a summer staple in the Capital District, delivering entertainment to all ages and interests. Each night provides a memorable experience for guests to share with friends, family, and co-workers. Whether you’re a first time visitor or season ticket holder, the ValleyCats staff will go above and beyond to make sure you enjoy your time at the ballpark. STADIUM AMENITIES • 4,500 Fixed Seats • 10 Luxury Suites • Grass Berm Seating Areas • 4 Unique Picnic Areas • Specialty Food Carts • On-Field Promotions • Giveaways and Souvenirs • Kids Interactive Play Area • 36’ x 17’ LED Video Board

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