Agent Guide PKT - Edit 2132018

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Description of Team Roles
Admin Director – Oversees Operation group. Assigns and reviews work to ensure
accuracy and compliance, hires, trains, appraises personnel. Responsible for ensuring
quality standards are upheld for all Realty Kings customers and clients and problems
are solved in an efficient and timely manner. Ability to perform full range of processing
duties, where needed. Motivates, promotes and direct Operations team in meeting
monthly and annual goals.
Buyer’s Agent – Prospect for both seller and buyer leads, convert leads to appointments
and close for buyer agency agreements. Conduct a thorough needs analysis to
ensure fiduciary service to all buyer clients. Assist buyers with loan pre-qualifications,
educate buyers about the home buying process, show homes to prospective buyer
clients, write and submit all offers to purchase, close buyer clients to written offers
to purchase, negotiate offers to purchase and oversee negotiation process, negotiate
inspection repairs, communicate diligently with administrative staff to ensure highest
level of service to buyer clients.
Executive Assistant – Answers incoming calls; provides support to agents and brokers
during sales process, including preparing documents, scheduling appointments,
and sending emails; maintains CRM; produces listing marketing materials and assists
with social media campaigns; coordinates and assists with open houses, office events/
meetings and vendor appointments.
Inside Sales Agent – Responsible for calling all leads, prospecting for new leads,
servicing inbound leads from sign calls and online sources, managing contacts in
CRM and consistently nurturing and following up with leads to convert into scheduled
appointments.
Lead Gen Director – Oversees Lead Generation Group. Manages activities designed
to procure new business, such as: prospecting, geographic farming, door knocking,
cold calling, drip marketing, business referrals, and networking. Creates and implements
systemic activities designed to generate new clients. Tracks and measures conversion
ratios of team members to ensure weekly, monthly and annual quotas are being
met. Coaching, trains, and ensures team members have tools needed for success.
Listing Coordinator – Manages all aspects of seller’s transactions from first contact
to purchase agreement. Executes all required steps to list a property and get it under
agreement, such as preparing listing materials, pre-listing presentations, CMA’s, coordinating
showings, and scheduling open houses. Obtains necessary signatures on listing
agreements, disclosures and other necessary documentation. Provides weekly updates
to sellers with feedback and progress reports from showings and marketing efforts.
Oversees all marketing efforts to get property sold.
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Listing Specialist – Prospects and conducts lead generation activities for new listing
appointments, responds to online seller leads, manage all leads in CRM, prepares and
analyzes CMAs, conducts listing appointments and converts appointments to listing
agreements, presents and negotiates offers.
Marketing Specialist – Responsible for all channels of marketing; develops, designs,
implements and oversees all print and multimedia marketing, i.e. flyers, brochures,
videos, newsletters, exhibits, press releases, websites, e-books, postcards, and more.
Must stay up-to-date with latest technology. Identifies and pursues opportunities to
drive business growth.
Outbound Sales Agent – Responsible for generating outside business opportunities,
via door knocking, driving neighborhoods, cold calling, networking, meeting with
builders, developers, industry professionals.
Sales Team Lead – Responsible for hiring, training and coaching team agents. Ensures
productivity and profitability of branch, oversees adherence to team agent agreement,
tracks leads and conversion rates, and maintains agent accountability. Provides
personal and business consulting for team agents. Plans and executes branch level lead
generation activities, such as workshops, webinars, community events, open houses,
etc.
Showing Specialist – Assists agents by showing homes to buyer clients, creates automated
property searches, refines buyers’ criteria and proactively searches for best-fit
properties, gathers and answers buyer questions about potential homes and local communities,
provides buyers pricing information and market research, educates buyers
about home buying process, keeps lead agent informed on all client communications
and developments, close buyer clients to written offers to purchase.
Transaction Coordinator – Oversee the sales process from purchase agreement to
closing, including documentation, deadlines, and communication between parties.
Coordinates title/escrow, mortgage loan and appraisal processes. Coordinates inspections
and completion of repairs. Regularly updates and maintains communication with
clients, agents, title officer, lenders, etc. Ensures file compliance and adherence to the
Realty Kings Contract-to-Close process.
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