9 months ago

Albemarle Tradewinds November 2016 Web Final

November 2016

Grandma Swain’s Chow

Grandma Swain’s Chow Chow Chow Chow was something Grandma Swain made at the end of the year. She would take what was left in the garden before the first frost and cut it up, process and pack it away. The boys used it as a condiment on their hamburgers and hot dogs (and other things). Ingredients: Loft Gardens Intimate gatherings at the loft gardens Sleeps up to 10 Book your holidays events with loft gardens Call Doris at 252 339 6317 for rates. 1 quart chopped cabbage 1 quart chopped green tomatoes 2 sweet red peppers, chopped 2 sweet green peppers, chopped 2 large onions, chopped ¼ cup salt 1½ cups vinegar 1½ cups water 2 cups firmly packed brown sugar 1 teaspoon each dry mustard, turmeric, celery seed Directions: Mix chopped vegetables with salt and let stand overnight. Next morning, line a colander with cheesecloth, pour vegetable mixture into colander, let drain, then bring edges of cheesecloth up over mixture and squeeze until all liquid possible is removed. Boil vinegar, water, sugar, and spices five minutes. Add vegetable mixture. Bring to a boil. Pour into sterilized jars to within a half inch of top. Put on cap. Process in boiling water bath ten minutes. To reduce venting, leave the jars in the water for 5 minutes before removing. Allow to cure for 2 weeks before opening. Change your opinions, keep to your principles; change your leaves, keep intact your roots. - Victor Hugo 24 Albemarle Tradewinds November 2016

Jake’s Outdoor Adventures None of us are born fisherman, but we are molded and educated into becoming one. The future of recreational fishing are the children of today, and we must work hard to introduce them to this wonderful sport. To attract these children, we must be proactive and get them away from the computer and the video games. I grew up on a canal, and my neighbor always let me fish in her backyard. I spent many days fishing from her dock catching Bluegills and Bass. However the ocean was calling me, and I soon began fishing from the ocean surf, bridges and fishing piers. At each one of the places, there was always some older fishermen that gave me tips and encouraged me to be a better fisherman. My greatest classroom was the Avalon Fishing Pier where the “Pier Elders” would share their secrets with us kids to make us better fishermen and make us want to keep coming back. One of the reasons I have my Facebook Page-- Jakes Outdoor Adventures-- is to share my catches with the hope of attracting new anglers to our sport. I had the privilege this summer to take one of my FB followers out on our boat on his first offshore trip on his 12th birthday. Isaac Drummond and his Dad joined us on our boat in August out of OBX Marina, and we left headed to the Diamond Shoals Tower in hope of giving him a trip of a lifetime. On the way south, we spotted a nice grass bed about 8 miles east of Avon with a school of Dolphin under it. We broke out the rods and Isaac got his first Dolphin. When you catch your first Dolphin, it is a once in a lifetime moment-- and a moment you will never forget. The excitement on Isaac’s face was worth a million dollars when he hooked and landed his first Dolphin. Isaac hooked and landed some more and then the bite shut off. We headed south and before we got to the tower, Isaac hooked and landed some more Dolphins. We next headed to t by Jake Worthington he Diamond Shoals Tower, and then Isaac got to see what it is like to catch and land an Amberjack. For those of you who have never hooked an Amberjack, it is a fight between man and fish to see who can tire the other one out first. Well Isaac was so excited; he won this fight and landed his first Sea Donkey. We then started trolling for Wahoo where we spent the rest of the day. We trolled all day but the fish Gods didn’t smile on us and we never got one Wahoo to bite. We did get to see a Sailfish crash our baits, but we couldn’t keep him on. When the day was over, we now had another young angler hooked. He was one happy little guy with the memories he had with his Dad. More about First Impressions by Mike Hindenach Last month I started to write about the importance of first impressions and how the outside appearance of your store dictates if someone will even make it to the inside of your store. This month I want to discuss the impressions once you step through the door. The very short window of time to make an impression on the inside of the store remains. Take a moment to step into your store. What do you notice within your first three steps? Does your place of business greet its customers/clients? Was the greeting appropriate for your place of business? Was the person greeting you appropriate for your place of business? Now that we are past the greeting and staff, what does your business say? Is it clean? Organized? Does it represent the image that you see for your business? In general, is your store creating the experience that you are trying to convey? Just like your staff, your store represents what your business is. I am picky about where I buy my food. When I go to a grocery store I expect clean and organized. Wal-Mart, Farm Fresh or Food Lion, the expectation is the same. I am going to feed my family the products that I buy. Of course I hold them to a high standard. In your store, how does your staff appear? Are they dressed appropriately? Are they clean? Do they make eye contact with your customers? Are they smiling? What does their body language say? Your staff represents you and your store. Your staff’s appearance will directly impact your customer’s experience. In a professional office, your receptionist is usually the de facto face of your business. They are normally the first voice on the phone or the first person seen when you walk into a business. Frequently the receptionist position is viewed as entry-level with limited experience needed. However, they set the tone for your business’s first impression. But if I walk into an antique store, I am not looking to see if the floors are clean. I am looking at the care they take with displaying their products. I am looking to see the knowledge base of the staff. I am seeking a very different type of experience. My point is, there are different expectations for different buying experiences. That is why it is imperative that you know the experience that you are trying to create with your business. But it is up to you to enforce that the appearance of your store and staff are working to create that environment. Mike Hindenach President That said, not all stores/businesses are appearance based. I have gone into specialty shops where I was far more concerned about the staff’s knowledge base than their appear- 502 E. Ehringhaus Street Elizabeth City Chamber of Commerce ance. Some stores lend themselves to having far greater Elizabeth City, NC 27909 freedom because of the uniqueness of the establishment. In other words, one size doesn’t fit all. You just have to make sure that it fits the experience you are trying to create. 252-335-4365 Albemarle Tradewinds November 2016 25