Open Air Business February 2018

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Turnkey Immersive Dome Solution Structure + Projection Screen & Mapping + Surround Sound + Content Creation Watch our showreel at: www.freedomes.com/360projection Freedomes - World in a Sphere www.freedomes.co.uk +44 020 3695 4246 events@freedomes.co.uk Freedomes is a leading manufacturer and supplier of event dome structures. We offer wide range of dome sizes and accessories - available for rent and purchase. Inquire today!
WELCOME Welcome IN PLANNING MY own wedding this year I am starting to experience first hand how important customer service is in this industry. In my search for the perfect venue, which admittedly has to tick a lot of boxes, I am understanding more and more how service providers can get off on the wrong foot by missing the simplest things. For instance, if someone has driven many hours to see you, offer them a cup of tea! It warms my heart, therefore, to read about those of you out there that really do go that extra mile for your clients. Hats off to Will and Kate Bicknell of Church Farm, Wiltshire, who, despite running what could be described as a dry hire venue, do so much for their couples. I won’t go into it here but do read the comprehensive case study on how they service their customers – it sounds exhausting! There’s something about this industry that attracts people with a deeply embedded desire to do their best by their fellow man. I loved hearing the success story that is Wild Luxury, a really very large (in glampsite terms) business on the North Norfolk coast. Despite turning over £60,000 pounds in a week, founder Jonathan Barber is committed to an ethos that truly embraces the adventure of outdoor getaways – the stuff childhood holidays should be made of – and is mindful of not losing sight of that as his business continues to grow. Keeping with the theme of maintaining happy relationships, John Radford gives us some practical advice on stakeholder engagement for events. Don’t be afraid to face your potential nay sayers – it’s an opportunity to more than neutralise their fears; you might convert their influence and networks into useful promotional and logistical assets! Tally Wade Editor / Publisher Not a subscriber? Sign up for FREE at www.openairbusiness.com/subscribe-free to make sure you continue to receive the magazine. PUBLISHERS Steve Rix - steve@openairbusiness.com Tally Wade - tally@openairbusiness.com EDITOR Tally Wade - tally@openairbusiness.com ADVERTISING SALES Marney Whyte - 01892 677740 marney@openairbusiness.com DESIGN James English - www.jamesenglishdesign.co.uk PUBLISHED BY Coffee Shop Media - 01580 848555 www.coffeeshopmedia.com The House on the Hill, Friezley Lane, Cranbrook, Kent, TN17 2LL t: 01580 848555 Contents ISSUE #16 February 2018 UP FRONT 4 News 6 Product News 8 Funding Streams– the CLA helps you tackle rural funding programmes FUNCTION VENUES 13 Church Farm – going the extra mile for couples, with a hands on approach 18 Hosting Children – is your venue doing enough? 22 Brands go Outdoors – why ‘business’ is embracing the open air 26 OAB Loves… Pop Up Accommodation – add it to your offering GLAMPSITES 29 Wild Luxury – sleeping 120 while maintaining a ‘wild’ ethos 36 Glamping Resorts – could you be in on the action? 43 2018 and Beyond – forecasting the glamping landscape 46 OAB Loves… Exteriors – products to help with yours EVENTS 49 Unearthed Festival – an event to expand the mind 53 Risk Assessments – have you got your head round them? 56 Local Liaison – the importance of getting it right 60 Supplier Profile – Europa International 62 Spotlight 65 Classifieds 66 Ask Periwinkle FOLLOW US ON TWITTER @openairbusiness FOLLOW US ON FACEBOOK www.facebook.com/ openairbusiness Find more expert advice online: www.openairbusiness.com SUBSCRIBE FREE COVER PHOTO A Losberger De Boer uniflex event structure with 3m annex canopy at the Goodwood Festival of Speed. 01280 846500 / sales.uk@deboer.com www.losbergerdeboer.com WWW.OPENAIRBUSINESS.COM 3
Page 1: ISSUE 16 | February 2018 | www.open
Page 5 and 6: Cornwall’s The AA First and Stone
Page 7 and 8: Losberger De Boer UK - a Leading Pr
Page 9 and 10: INDUSTRY TALK THINKING OUTSIDE THE
Page 11 and 12: INDUSTRY TALK May. So if an express
Page 13 and 14: FUNCTION VENUES CASE STUDY Church F
Page 15 and 16: FUNCTION VENUES willow temple and 1
Page 17 and 18: World leading brands and products +
Page 19 and 20: FUNCTION VENUES GETTY IMAGES GETTY
Page 21 and 22: 7 & 8 NOV 2018 NEC BIRMINGHAM COUNT
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Page 29 and 30: GLAMPSITES CASE STUDY Wild Luxury A
Page 31 and 32: GLAMPSITES What’s your back story
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Page 35 and 36: Stay Somewhere Magical Quality Unea
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Page 39 and 40: Bespoke Glamping & Safari Tents 014
Page 41 and 42: The Great Escape Contact us today t
Page 43 and 44: GLAMPSITES 2018 and Beyond Sawday
Page 45 and 46: “Revitalise your connection with
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EVENTS RISK Assessment Getting your
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26 & 27 September 2018 Sandown Park
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EVENTS is rapidly going to become t
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SIMPLY PUT… WE COMPLETE THE PICTU
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Professional Live Event Support •
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LUXURY POP-UP GLAMPING Portobello T
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CLASSIFIED DIRECTORY Classified Dir
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Whatever your planning this summer,
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Open Air Business February 2018

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