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Open Air Business February 2018

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

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WELCOME Welcome IN PLANNING MY own wedding this year I am starting to experience first hand how important customer service is in this industry. In my search for the perfect venue, which admittedly has to tick a lot of boxes, I am understanding more and more how service providers can get off on the wrong foot by missing the simplest things. For instance, if someone has driven many hours to see you, offer them a cup of tea! It warms my heart, therefore, to read about those of you out there that really do go that extra mile for your clients. Hats off to Will and Kate Bicknell of Church Farm, Wiltshire, who, despite running what could be described as a dry hire venue, do so much for their couples. I won’t go into it here but do read the comprehensive case study on how they service their customers – it sounds exhausting! There’s something about this industry that attracts people with a deeply embedded desire to do their best by their fellow man. I loved hearing the success story that is Wild Luxury, a really very large (in glampsite terms) business on the North Norfolk coast. Despite turning over £60,000 pounds in a week, founder Jonathan Barber is committed to an ethos that truly embraces the adventure of outdoor getaways – the stuff childhood holidays should be made of – and is mindful of not losing sight of that as his business continues to grow. Keeping with the theme of maintaining happy relationships, John Radford gives us some practical advice on stakeholder engagement for events. Don’t be afraid to face your potential nay sayers – it’s an opportunity to more than neutralise their fears; you might convert their influence and networks into useful promotional and logistical assets! Tally Wade Editor / Publisher Not a subscriber? Sign up for FREE at to make sure you continue to receive the magazine. PUBLISHERS Steve Rix - Tally Wade - EDITOR Tally Wade - ADVERTISING SALES Marney Whyte - 01892 677740 DESIGN James English - PUBLISHED BY Coffee Shop Media - 01580 848555 The House on the Hill, Friezley Lane, Cranbrook, Kent, TN17 2LL t: 01580 848555 Contents ISSUE #16 February 2018 UP FRONT 4 News 6 Product News 8 Funding Streams– the CLA helps you tackle rural funding programmes FUNCTION VENUES 13 Church Farm – going the extra mile for couples, with a hands on approach 18 Hosting Children – is your venue doing enough? 22 Brands go Outdoors – why ‘business’ is embracing the open air 26 OAB Loves… Pop Up Accommodation – add it to your offering GLAMPSITES 29 Wild Luxury – sleeping 120 while maintaining a ‘wild’ ethos 36 Glamping Resorts – could you be in on the action? 43 2018 and Beyond – forecasting the glamping landscape 46 OAB Loves… Exteriors – products to help with yours EVENTS 49 Unearthed Festival – an event to expand the mind 53 Risk Assessments – have you got your head round them? 56 Local Liaison – the importance of getting it right 60 Supplier Profile – Europa International 62 Spotlight 65 Classifieds 66 Ask Periwinkle FOLLOW US ON TWITTER @openairbusiness FOLLOW US ON FACEBOOK openairbusiness Find more expert advice online: SUBSCRIBE FREE COVER PHOTO A Losberger De Boer uniflex event structure with 3m annex canopy at the Goodwood Festival of Speed. 01280 846500 / WWW.OPENAIRBUSINESS.COM 3