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Open Air Business February 2018

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

GLAMPSITES Luxury logo

GLAMPSITES Luxury logo includes the strap line ‘Make Life an Adventure’. In 2013 the Sunday Times named us as one of the Top 100 Holiday Experiences (we booked £60,000 in a week). In the same year we were runner up in New Business of The Year for East Anglia. The following year we won the Mayor’s Award for Tourism. The PR just grew from there. How would you describe your ethos and unique selling point? We try and make Wild Luxury fun and a bit of an adventure for everyone: our guests, our staff team, and our suppliers. But we take what we do very seriously. We always try to make sure our standards are a little bit higher than everyone’s expectations, and that goes for everything from the quality of our mattresses to the end of season staff party. How did you choose your interior decoration? I didn’t, my wife did! Although Pip does happen to run one of the most successful boutique B&Bs in Norfolk! What challenges have you faced? The weather, filling the off season periods, meeting rising expectations of guests, finding “WE TRY AND MAKE WILD LUXURY FUN AND A BIT OF AN ADVENTURE FOR EVERYONE” good seasonal staff, the explosion of competitors, working in an off-grid environment and offering lodges with light switches and showers just like at home. Finding my dog, who loves wandering off whenever we are on camp. What are your plans for next season? Hot tubs, new wood burners imported from Italy in six of our lodges, and a woodland play area including a zip wire. Describe your average day midseason The first two hours is in the office answering emails and paying bills. I then visit both camps and meet with the camp directors to discuss any issues and chat to the guests. On change over days I see how the change over teams are getting on, find my dog, usually have some sort of maintenance issues so may spend an hour fixing something, go for a walk on the beach... Then it’s back for a couple more hours in the office. Why do you enjoy the business? I love my job and the freedom and that we help make so many very special memories. What are you most proud of? That I had the courage to walk out of an unbelievably well paid job because I believed there must be more to life than that and finding that there was. What other outdoor hospitality sectors do you operate in? Hen weekends and corporate company escapes. We manage this by being very clear on what we provide and taking very large behaviour bonds! DETAILS Wild Luxury Sedgeford and Thornham Bay North Norfolk 01485 750850 www.wildluxury.co.uk 34 WWW.OPENAIRBUSINESS.COM

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