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7 months ago

Open Air Business February 2018

The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events

GLAMPSITES fabulous they

GLAMPSITES fabulous they are too. However, as I said earlier, there’s something out there for everyone, or at least I believe there should be, and looking at other examples already up and running it’s easy to see how glamping can also deliver a smaller but perfectly formed resort style development. For smaller companies and landowners who want to get into resort development, glamping could, strategically employed, be a way to do so simply by starting small, reinvesting, and developing over time. It goes without saying that the number of units we develop needs to be sufficient to support other site investments such as eateries and facilities, in line with our chosen business model and guest profile. As a rule, the bigger the investment, the more units are required, unless we’re creating something high end and exclusive where the high occupancy rates and rental fees will compensate. We can take inspiration from all sorts of existing places and sources to create our own ‘beauty spot’ and unique selling point, maybe even take a look into our local history; where did the Victorians hang out, and why? We can also work any number of leisure movements and activities into the business model and unique selling point we employ. We might not have millions to invest, but we can always get creative. Sure, we might not end up with a 300 millionpound site, but if we keep abreast of the trends and competition and develop intelligently, in time we should have an immensely successful, profitable business. Not to mention something to be proud of, and maybe even pass onto our children. ABOVE FROM TOP: Landscaped communal areas at Herbal Glamping Ljubno, Slovenia The natural swimming pool at Love2Stay, Shropshire AND BELOW: The Herbal Glamping Ljubno resort at night Tally asked me a final question when writing this piece and it was: ‘In an ideal world, what would Kate Morel build?’ This really got me thinking. In an ideal world, this is one of the resorts I would build; something that resulted in this sort of guest experience, summed up in this mock review: “We’d been driving for two and LOVE2STAY a half hours, the kids were getting cranky and my partner was tired, he didn’t finish work till later than expected and we were well behind schedule. Finally, we arrived, weary but excited and the kids were beside themselves, they’d been so looking forward to coming here, in fact we all had. As we drove into the site, the reception was dead easy to find - clearly signposted and plenty of parking, thank goodness because the kids were now bouncing off the car roof! The check-in was quick and seamless, ‘Dan the Man’ was friendly and welcoming, really, nothing was too much trouble. And he was a hoot, the kids loved him immediately. GLAMPRO GLAMPRO 38 WWW.OPENAIRBUSINESS.COM

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