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<strong>Social</strong> <strong>Media</strong> <strong>Marketing</strong> <strong>Tips</strong> <strong>for</strong><br />
<strong>Restaurant</strong> <strong>Business</strong><br />
People use their mobile devices <strong>for</strong> more than 100 times a day and they are seen using<br />
social media sites the most due to which Digital <strong>Marketing</strong> Agencies are using social<br />
media marketing strategy in the marketing mix of businesses.<br />
The fastest way seen to promote your brand is through social media sites so let’s talk<br />
about it.<br />
1. Facebook <strong>Marketing</strong><br />
This one is the largest plat<strong>for</strong>m among the social media sites, where millions of people<br />
daily check-in to connect with people, to search <strong>for</strong> brands; attain their in<strong>for</strong>mation etc.
It is thus an important plat<strong>for</strong>m <strong>for</strong> brand promotion and awareness but how can a<br />
restaurant business make full use of this networking site efficiently and effectively.<br />
<br />
Creating a Fan Page<br />
The first and <strong>for</strong>emost part is to create a page which will help your restaurant business<br />
to put all the details regarding your brand; there are different tabs like, Home, About,<br />
Posts, Videos etc.<br />
The about section includes all the details about your brand, such that website link,<br />
contact info, location and others and it is an important area which will help the<br />
customers get an idea about the business and possibly allow to have a contact with<br />
you.<br />
Now that you have established a Facebook fan page, raise awareness and<br />
engagement.<br />
<br />
Professional Designed Posts<br />
In order to engage with your audience, you need to post high quality pictures containing<br />
aesthetic sense which will lure the customers to your eatery; use images of your<br />
mouthwatering meals.<br />
Especially <strong>for</strong> food businesses such as restaurants, marketing on social media through<br />
array of cuisine images is a must.<br />
In general, the posts should include your product’s images because customers need to<br />
learn about your product; new deals, any new product developed etc. There<strong>for</strong>e, a<br />
restaurant business can include variety of their cuisines, any new addition in any one of<br />
their cuisine, also you can create a look book of the entire menu with prices and full<br />
detail about the ingredients used.<br />
<br />
Use Videos as a <strong>Marketing</strong> Tool<br />
Nowadays videos are becoming immensely important as a part of marketing on social<br />
media, they go viral within seconds, and there<strong>for</strong>e it would turn out to be a good source<br />
of brand promotion and awareness.
Uploading videos maybe of how your food is made, or maybe have short interviews of<br />
your staff so that people learn about your team and feel like a part of your brand. You<br />
may also make videos on social service; helping others, giving free food to homeless<br />
and poor, which will create an emotional attachment <strong>for</strong> you with your clients.<br />
This would work as a PR booster also allow more and more people to connect with your<br />
brand, boost the engagement rate and establish brand image.<br />
<br />
<br />
Promotional Campaigns<br />
Establish high level of user participation and brand awareness by using campaigns such<br />
as contests, discounts, redeemable codes, etc. This will not only attract and boost<br />
engagement from current customers, but it can also convert users into potential<br />
customers and lead them to your restaurant.<br />
Boost Your Posts<br />
Organically reaching large number of people on Facebook is time consuming and slow<br />
way, but you can spend small amounts of money to reach large number of target<br />
audience.<br />
Facebook also allows to geo target your ads as you can control which location the ads<br />
should be seen, ads can target your type of niche and can grab attention of people you<br />
target specifically.<br />
2. Instagram <strong>Marketing</strong><br />
Instagram is a large plat<strong>for</strong>m <strong>for</strong> photo sharing and it stimulates visual posts only,<br />
there<strong>for</strong>e it can be a good source to have your restaurant business promoted.<br />
Furthermore, Instagram works best with hashtags and can improve your brand’s<br />
awareness quickly.
Use the following methods to get your brand promoted and lure people to your<br />
establishment<br />
<br />
<br />
Share Your Menu<br />
You can make a post including your menu item to let people know about different types<br />
of meals available. Menu is important <strong>for</strong> a restaurant business because mostly that is<br />
the one thing people look <strong>for</strong> on social media sites.<br />
Add High Quality Images<br />
Take full advantage of this plat<strong>for</strong>m to promote your brand through images. Add high<br />
quality images of wide variety of your meals/cuisines.<br />
You may also engage people and attract them to your restaurant by adding images of<br />
your restaurant to let them know about the environment it provides.<br />
<br />
<br />
<br />
Hashtag Usage<br />
Use hashtags <strong>for</strong> your specific niche to reach food lovers, this will increase your<br />
following and engagement of your posts. Furthermore, it will boost your restaurant’s<br />
awareness too.<br />
Staff Appraisal and Videos<br />
Appraise your staff and increase customers’ engagement by adding staff videos and<br />
letting know people about their per<strong>for</strong>mance. This will encourage people to link<br />
themselves with the brand and generate an image in their minds that it is a fun place to<br />
hang in, while on the other hand the employees will feel enriched and boost the<br />
restaurant’s environment even more.<br />
Brand Promotion<br />
You can also promote your posts and target to specific audience related to your niche,<br />
this will help to boost your following and improve the customer base.
3. Pinterest <strong>Marketing</strong><br />
Pinterest is another social media plat<strong>for</strong>m which helps to boost large catalogue of ideas<br />
where you can create boards on your home page.<br />
The best and most relevant board <strong>for</strong> a restaurant business can be<br />
<br />
<br />
Recipe Board: Publish recipes of your different kinds of meals and let people know<br />
how to make mouthwatering meals at home.<br />
Menu Item Board: Publish menus of different cuisines and if possible add their price<br />
and ingredient details.<br />
You can set up many different boards and establish a following of customers. Research<br />
has shown that Pinterest is used mostly my women’s there<strong>for</strong>e promotion of restaurant<br />
business through this site can be beneficial.<br />
Moreover, Pinterest also allows paid advertising, which will help generate following and<br />
customer base quickly and promote your pins to large number of people.<br />
4. Twitter <strong>Marketing</strong><br />
A trendy social media site <strong>for</strong> restaurant businesses, whether small or big where power<br />
is of hashtags, just like Instagram.<br />
You have 140 words at every update so the most successful way to get your brand<br />
promoted is by using links and images.<br />
The real games isn’t about images on Twitter, there<strong>for</strong>e add links to your menu with<br />
using catchy lines that actually enables the users to click them, and links to your other<br />
social networking pages can be used to direct audience to that site and allow them to<br />
learn more about your brand.
If you really want to have your brand to catch users’ attention you must time your tweets<br />
at different times such as at breakfast time if you have a breakfast deal, dinner time etc.<br />
Moreover, paid promotion is also a way to spread the words to large number of people.<br />
5. Foursquare Check-Ins<br />
Foursquare is a social networking site where you can find the best places to eat, drink<br />
and shop around in your particular location. People use check-ins of places they go and<br />
leave reviews.<br />
Register your business on this plat<strong>for</strong>m; see how many people are checking-in and how<br />
the reviews can help you understand what the people need improvements in. It can<br />
work as a way to add into people’s knowledge about your restaurant.<br />
As we conclude <strong>Social</strong> <strong>Media</strong> is one of the largest plat<strong>for</strong>ms <strong>for</strong> almost anything now; it<br />
has made it easy to connect to millions of people at once. Not only social media has<br />
grown to its peak but mobile phones have also been growing in its usage level, which<br />
has given immense boost to mobile apps and social sites there<strong>for</strong>e, <strong>Social</strong> <strong>Media</strong><br />
<strong>Marketing</strong> Services has become immensely important <strong>for</strong> almost all businesses.<br />
Published on: https://www.buzzinteractive.co/social-media-marketing-tips-<strong>for</strong>-restaurant-business/