It is thus an important platform for brand promotion and awareness but how can a restaurant business make full use of this networking site efficiently and effectively. Creating a Fan Page The first and foremost part is to create a page which will help your restaurant business to put all the details regarding your brand; there are different tabs like, Home, About, Posts, Videos etc. The about section includes all the details about your brand, such that website link, contact info, location and others and it is an important area which will help the customers get an idea about the business and possibly allow to have a contact with you. Now that you have established a Facebook fan page, raise awareness and engagement. Professional Designed Posts In order to engage with your audience, you need to post high quality pictures containing aesthetic sense which will lure the customers to your eatery; use images of your mouthwatering meals. Especially for food businesses such as restaurants, marketing on social media through array of cuisine images is a must. In general, the posts should include your product’s images because customers need to learn about your product; new deals, any new product developed etc. Therefore, a restaurant business can include variety of their cuisines, any new addition in any one of their cuisine, also you can create a look book of the entire menu with prices and full detail about the ingredients used. Use Videos as a Marketing Tool Nowadays videos are becoming immensely important as a part of marketing on social media, they go viral within seconds, and therefore it would turn out to be a good source of brand promotion and awareness.
Uploading videos maybe of how your food is made, or maybe have short interviews of your staff so that people learn about your team and feel like a part of your brand. You may also make videos on social service; helping others, giving free food to homeless and poor, which will create an emotional attachment for you with your clients. This would work as a PR booster also allow more and more people to connect with your brand, boost the engagement rate and establish brand image. Promotional Campaigns Establish high level of user participation and brand awareness by using campaigns such as contests, discounts, redeemable codes, etc. This will not only attract and boost engagement from current customers, but it can also convert users into potential customers and lead them to your restaurant. Boost Your Posts Organically reaching large number of people on Facebook is time consuming and slow way, but you can spend small amounts of money to reach large number of target audience. Facebook also allows to geo target your ads as you can control which location the ads should be seen, ads can target your type of niche and can grab attention of people you target specifically. 2. Instagram Marketing Instagram is a large platform for photo sharing and it stimulates visual posts only, therefore it can be a good source to have your restaurant business promoted. Furthermore, Instagram works best with hashtags and can improve your brand’s awareness quickly.