Use the following methods to get your brand promoted and lure people to your establishment Share Your Menu You can make a post including your menu item to let people know about different types of meals available. Menu is important for a restaurant business because mostly that is the one thing people look for on social media sites. Add High Quality Images Take full advantage of this platform to promote your brand through images. Add high quality images of wide variety of your meals/cuisines. You may also engage people and attract them to your restaurant by adding images of your restaurant to let them know about the environment it provides. Hashtag Usage Use hashtags for your specific niche to reach food lovers, this will increase your following and engagement of your posts. Furthermore, it will boost your restaurant’s awareness too. Staff Appraisal and Videos Appraise your staff and increase customers’ engagement by adding staff videos and letting know people about their performance. This will encourage people to link themselves with the brand and generate an image in their minds that it is a fun place to hang in, while on the other hand the employees will feel enriched and boost the restaurant’s environment even more. Brand Promotion You can also promote your posts and target to specific audience related to your niche, this will help to boost your following and improve the customer base.
3. Pinterest Marketing Pinterest is another social media platform which helps to boost large catalogue of ideas where you can create boards on your home page. The best and most relevant board for a restaurant business can be Recipe Board: Publish recipes of your different kinds of meals and let people know how to make mouthwatering meals at home. Menu Item Board: Publish menus of different cuisines and if possible add their price and ingredient details. You can set up many different boards and establish a following of customers. Research has shown that Pinterest is used mostly my women’s therefore promotion of restaurant business through this site can be beneficial. Moreover, Pinterest also allows paid advertising, which will help generate following and customer base quickly and promote your pins to large number of people. 4. Twitter Marketing A trendy social media site for restaurant businesses, whether small or big where power is of hashtags, just like Instagram. You have 140 words at every update so the most successful way to get your brand promoted is by using links and images. The real games isn’t about images on Twitter, therefore add links to your menu with using catchy lines that actually enables the users to click them, and links to your other social networking pages can be used to direct audience to that site and allow them to learn more about your brand.