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Lifebrands_FINAL

Product tasting We

Product tasting We believe in being close to customers. In the FMCG domain, taste and flavour play an important role in their choice and acceptance of a product. Regular product tasting exercises in mainstream supermarkets ensure that the public is kept aware of new products and specific promotions. Merchandising Our enthusiastic merchandisers ensure our products are always well-positioned on shelves in the supermarkets. They are always happy to respond to the customers’ questions, help with their choices and leave them off with a smile on their face. Give-aways Our promotional give-aways and pairings are a great way to increase value of our brands in the eyes of the customers. 14 Introduction Our marketing strategies

Marketing Support Introduction Our marketing strategies 15

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