1 month ago

BID Leamington Business Plan 2018-2023

A Proposal for the Renewal of the Leamington Business Improvement District


OUR VISION & AMBITION A SPA TOWN WITH A DIFFERENCE Royal Leamington Spa is a beautiful, distinct and vibrant town that does things differently to achieve unique results. It matters 'how' things are done and at the heart of this are the ideas of ‘community’, ‘creativity' and ‘wellbeing’. Tapping into this DNA, BID Leamington has set itself apart, delivering distinctive events, activities and building partnerships that have helped the town and its businesses to prosper. We have achieved a great deal but cannot stand still as the town is changing. Therefore, we will build on this strong foundation as we move forward. THE COMPETITION IS GETTING STRONGER SO STANDINg STILL IS NOT AN OPTION GURDIP CHATHA, ESQUÉ 14

BUSINESS PLAN 2018-2023 BID'S AMBITION & PROJECT AREAS All this points to a need for the activities set out in this Business Plan. These are grouped under four project areas and explained in more detailed in the following pages. Across our four project areas we will: µ Inspire, deliver and support ambitious ideas and high quality projects µ Work with our partners to amplify our impact µ Ensure business interests stay at the heart of conversation Building on our very strong track record we know the future is exciting if we work together to shape it, but equally there is a lot to lose if the focused investment, management and stewardship that the BID provides is lost. MARKETING, PROMOTIONS, EVENTS A premier regency shopping & leisure destination ENHANCING THE EXPERIENCE A beautiful, welcoming & managed town centre SUPPORTING BUSINESS An engaged & supported business community INFLUENCING & INSPIRING A thriving centre of commerce & creativity 15

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