10 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

4.6. Today’s Swiss’

4.6. Today’s Swiss’ Candidacy This context analysis offers a good incentive on the ongoing situation in which the Sion 2026’ candidacy evolves. Overall, it appears that there is a general consciousness of climate changes, and nature conservation. Swiss people take clear decision to change these issues by voting specific laws to reduce the number of secondary homes building (Lex Weber, LaT) and their CO2 emission (Energy 2050). Nonetheless, it has a direct influence on the Alpine canton that relies mostly on tourism through secondary homes. The area already copes with climate change and its impact on the winter season, which makes it more challenging to bring the youth back on the slopes and be interested to winter sports. The committee Sion 2026 believes that hosting the Olympic Winter Games can foster positive legacies for the alpine region and for Switzerland. Their aim to bring long-term heritages in various domain like sport, tourism, or economy, and to control budgets while emphasizing sustainable development, demonstrates a clear desire to organise the Games differently. Nonetheless, people show a strong scepticism when it comes to SME like the OG, particularly because of the IOC’s credibility. It is believed that the IOC is too corrupted to change, which drives populations not to welcome the OG anymore. Such aversion was demonstrated for the Winter Games 2026 by the referendum in Austria that refused to bid. However, the IOC took note of the wide criticism toward gigantism since 2014 and the Sotchi Winter Games. At that time, the IOC introduced the Agenda 20 20, presenting 40 recommendations targeting most criticised issues linked to the organisation of the Games. Therefore, the agenda asks new candidate to include sustainability in all steps of the organisation, maximise the utilisation of existing infrastructure, favour the inclusion of inhabitants in the creation of the event, and promote sport in the population. Thus, the situation for Sion 2026 is very complex. While the country is considered a mature market, and needs to be rejuvenated, people fear cost overruns and widely nurture the ongoing debates on whether to bid or not. Criticisms target the budget, though it has never been so low for the Games, and people do not believe outcomes can positive. Therefore, the present study concentrates on highlighting the potential legacies that can arise from the organisation of a SME like the Games. Based on the literature review, the author conducted interviews to determine what is meant by “human size event”. She also considers communities’ issues to be a capital topic to embody this work. The “community” domain includes themes directly related to the population that are sport, national cohesion, or the environment. The following chapters present the interviews analysis and expose the author’s findings to the reader. Context 23

5. Findings As explained in the literature review, the interviews analysed through coding point out four main topics. This section starts by answering what is meant by “human size event” that the IOC and the Sion 2026’ committee emphasise. Following this, the spotlight is oriented on the risks the project “Sion 2026” faces in the ongoing context and what strategies are already implemented to avoid immediate issues. Finally, the communities’ legacies and leverages that can be used to achieve these. 5.1. A Human Size Event In 2012 already, Paris was contesting for “human size Games” against London (L'humanité, 2004). Today, the IOC demonstrates, with the Agenda 20 20, the desire to organise more sustainable events and proposes “human size Games”. While the term sounds attractive, there is no definition for it. Through the different interviews the author gathered everyone’s opinion on what “human size Games” means, and respondents believe they are: Cost-effective: they must reduce the costs, diminish the number of new infrastructures, and avoid cost overruns. Permanent structures should not become a financial burden but a lucrative investment. Sustainable: these Games must have full stadium but with a reasonable number of visitors that the existing infrastructure can absorb. They need to have a minimal impact on the environment and propose smart compensation to improve potential negative effects. Unifying: they have the power to unite people and provide the host region with a specific atmosphere. They get people and athletes to trust in the Olympic Values and dream of the Games again. They offer places to celebrate sport culture and diversity, where people feel welcome and pampered. They must benefit everyone, not only the elite, but all public entities. An incubator: they must bring long-term benefits in all kind of domain. They must favour education, sustainable development and innovation to foster progress and prohibit disproportions. They must help foster collaboration, association or coopetition and support trans- and inter-disciplinarity. These characteristics allow the author to propose the following definition: “A “human size” event is an event where people feel welcome and pampered and that celebrates diversity, while being in adequacy with the region it takes place in, by considering urban expansion with carrying capacity, innovation technologies with sustainable development, economic growth with social welfares, in order to leverage long-term positive legacies.” Findings 24