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9 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

Mr. De Buman (2017) also

Mr. De Buman (2017) also thinks that archiving the living memories of the Games, can allow future countries to understand skills and values needed to organise sustainable SMEs. Similarly, Mrs. Riva (2017) emphasises the Games must become a “learning organisation” that can benefit future generation through learning plat-forms and educational programs. What is needed is a clear political vision with financial support to realise these projects. She further attaches great importance to knowledge transfer: when people use past know-how to improve current work. Curiously, Mr. Stricker (2017) recognises the Rainbow Book from Sion 2006, which contains legacy projects, was not consulted yet, but Sion 2026 may need it. Finally, the Games can also be a great opportunity for Switzerland to showcase its quality in education through innovation and technologies and universities like the EPFZ, EPFL, and the “Ark” in collaboration with the UAS. Sion 2026 is a national project that can strengthen Swiss’ human capital and demonstrates Swiss’ competencies internationally. Legacy projects can focus on sustainable development combined with emerging technologies and thus become a worldwide model. These working tools can also become added values to other legacies by improving sporting event in terms of sustainability and technologies (Crettenand, 2017; De Buman, 2017; Délèze, 2017; Felli, 2017; Riva, 2017; Stricker, 2017). 5.4.5. Sport & Youth While human capital has a great potential for stakeholders, sport is at the heart of the OG. Not only it carries positive values but it also fosters cohesion. Indeed, in example, in Switzerland, Rodger Federer is not Swiss German, he is Swiss. Sport is what unites people most. (Crettenand, 2017; De Buman, 2017). Sportspeople also have the power to inspire youth, and motivate them to engage in sports (Riva, 2017; Stricker, 2017). Hence, the committee’s desire to rejuvenate passion for winter sports, and reposition Switzerland as an international winter destination, (Stricker, 2017). Sport legacy is for Sion 2026 to reverse the lack of youth in winter sport, and promote sport for all. This does not only include snow sports, but all winter sports (i.e. ice hockey, curling, etc.) (Felli, 2017; De Buman, 2017). The Olympic Values seen in Lillehammer were lost these past years to the profit of grandiose and branded Games. The OG must come back to an event where people are one nation welcoming the world, promoting peace and sport culture in its natural environment (Riva, 2017). Furthermore, society becomes more digitalise, the youth lose their passion for outdoor activities, which partly leads to public health issues (Stricker, 2017; Crettenand, 2017). Sion 2026 wants to use the Winter Games as a stepping stone to change this tendency with different strategies: Findings 33

The first is to rally politicians into favouring and creating a policy to revive the Swiss’ winter sport culture for future generation to benefit from it, and recognise sport a social value. As an example, in Switzerland, ski days at school almost disappeared. Teachers are not willing to risk outdoors activities with children, particularly skiing. It is up to the politicians to reinstate skiing weeks or camp at school (Stricker, 2017; Riva, 2017; Reynard, 2017; Délèze, 2017; De Buman, 2017; Crettenand, 2017). The second is to promote legacy programmes that allow young people to access winter sports. Often expensive, these activities stay inaccessible for some people. Projects favouring a cheaper but qualitative approach to winter sports can trigger excitement and new passions (Felli, 2017; Riva, 2017; Stricker, 2017). Finally, such projects can also be balanced with modern technologies, in example by creating applications, to encourage people and the youth to do sport, meet with each other, go outside, and share emotions in the nature all together (Crettenand, 2017; Felli, 2017; Riva, 2017). Findings 34