9 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

Following this first

Following this first approach, a second methodology was deepened: the collection of primary sources. To do so, the author started by contacting key stakeholders based on her literature researches. Her first meeting brought her the opportunity to reshape her questions with the help of the respondent, as well as obtaining capital contacts for further interviews. After this encounter, the author organised two phases for her interview: the first meetings focused on mainstream information on her research topic, that is legacies, leverages, the Sion 2026 candidacy; while the second set of interviews concentrated on reviewing the findings from the first interviewees. This method allowed the author to triangulate her research and test whether her thesis results where realistic, and also offered her to change perspective with different stakeholders interviewed, from committee members to politicians and locals. Attendance to forums, workshops and conferences, also highlighted the already widely mediatised aspect of the Olympic Games, and also helped the author to meet with key stakeholders she later interviewed, or recommended her further important actors to encounter. Thanks to this research process, the writer unveiled a variety of findings from her interviews, which led her to propose suitable solutions to minimise potential risks the OCOG is facing but also suggest potential leveraging actions to achieve the desired legacies. Finally, the author proposes two legacy projects to picture how a heritage can be leveraged. Both were developed by the author based on the acquired knowledge and further participant observation made during the data collection. Key words: Olympic Games, Sion 2026, Legacy, Leverage Executive Summary iv

Forewords and Acknowledgement After a multitude of topic research, the author decided to target the present thesis on the Olympic Games (OG), and more specifically on the bid case of Sion 2026, in Switzerland. Being herself passionate by sports and living in Switzerland, she found the subject to be extremely appealing to her professional goals. While concerns on the International Olympic Committee (IOC) and their mega-event usually point out corruption, gigantism, white elephants, etc. the context of the Winter Games 2026 is enshrined in a phase of change. Indeed, the IOC created the Agenda 20 20 to renew the organisation of the Olympics by favouring sustainability, ethics, and lowering the costs. The host city for the Winter Games (WG) 2026 will be the first to propose such changes and is thus facing strong scepticism from the public, along with mistrust toward these new promises. Therefore, throughout this study, the author wants to bring forward the question of legacies the OG can bring. She focuses on intangible heritages that can benefit the society and youth instead of relaunching the debate on economic issues and tangible heritages. Highlight is given to possible leveraging projects that can foster positive intangible legacies through the Games. The topic is studied from an ex ante perspective and focuses on Switzerland, since the organisers want to bring benefits to the whole country. Several challenges exist such as the short schedules to gather information on the candidacy, the uncertainty for the city to host the Winter Games, and the impossibility to prove the Agenda 20 20 will indeed change the impact of this sport mega-event (SME). The main issues encountered were to meet with key stakeholders. Most of them are politicians or business men, which made it difficult to organise interviews. Another challenge was the ever-changing state of the candidacy. Being an ongoing case, media’s attention brought every day new information, changes or rumours on the organisers, which rendered its analysis even more challenging. To accomplish this work, the author first focuses on theories and concepts in the existing literature. She proposes a literature review about the Olympic Games and then specifies key concepts for the present study: the legacies and leverages. The writer participated to various workshops, forum and conferences with the committee Sion 2026 and gathered primary data through interviews with key actors. These primary sources were analysed through coding to point out capital themes for her thesis. The findings and recommendations are explained based on the qualitative analysis of the interviews. Lastly, for the reader to picture what project can be a leverage for a positive legacy, the author proposes two project ideas she developed based on her researches and findings. During the working process, the author faced many challenges, as well professional than personal. She was lucky enough to meet with professional and open-minded people who warmly welcomed her for interviews, workshops and presentations, which saved her critical time and brought her beneficial information for her study. Furthermore, many people helped her go through these challenges with great passion for her work, which strengthen her to never give up. For this great support and understanding, the author wants to thank: Forewords and Acknowledgement v