11 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

Environment The Swiss

Environment The Swiss folk is determined to shift toward a more sustainable lifestyle. While many respondents believe it is possible to change mind sets to benefit the environment, one must stay realistic and understand such change in behaviour cannot take place on such short schedules. Nonetheless, that does not prevent the OCOG to propose certain initiatives or programs to be framed based on sustainable development and encourage people to favour sustainable models and the use of green resources. National Identity Switzerland is varied and some cantons are seen as more closed minded and individualistic. Interviewees believe a SME can foster a change toward unity and national cohesion. Though, as well as for the environment, such alteration cannot happen so fast. Here, the OCOG should rather focus on encouraging collaboration and understanding through the various projects between cantons but also provide equal opportunities for all stakeholders to enhance coopetition (i.e. between villages, regions, or cantons). Human Capital Switzerland is used to organise winter sports’ contests and event. The challenge will be to manage a larger number of venues simultaneously, which is, according to various respondent, not a big issue, since the main risks are known and inherent to any outdoor event, like weather conditions or natural disasters (Stricker, 2017; Reynard, 2017; De Buman, 2017). This organisational know-how can widely be highlighted during the Games through the medias. Furthermore, the excellent universities and schooling systems can also be showcased and turned into USPs for the country by raising interest from an international public. As an example, smaller event or initiative can be organised during the Games to present researchers’ and students’ prototypes in the sport, technology or other industries. Sport & Youth The critical path Switzerland is heading on for winter sports are its deficiency discourse and the disinterest of the Youth. Reversing this tendency is, according to most stakeholders, possible with the Games. The event can become the leitmotiv to engage the youth with winter activities again and to belie certain assertion on the lack of snow or “death” of winter sports. Sports- women and men would be the key ambassadors to revive the Olympic Values that are sport, environment, cultural exchanges, and peace. These sportspeople can surely become mentors to the upcoming generation and arouse new passion and vocation in young people. Recommendation 41

Overall, key words in these recommendations are communication, collaboration and strategies. For Sion 2026 to raise enthusiasm and be supported by the population, the OCOG needs to enhance its communication’s tactic. The IOC also has a critical role when it will elect the new host city to be coherent with their Agenda 20 20, but it is up to the committees to make them realise this capital aspect. Finally, managing such event requires good collaboration and networking between the various stakeholders, in order to optimise positive outcomes for a maximum of people, which is the role of both the OCOG for the Games’ organisation and the Legacy Organisation for the heritages’ implementation. In the following chapter, the author proposes to embody two desired legacies through project drafts, in order for the reader to better picture how such heritage can be leveraged. Recommendation 42