11 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

8. Handing over

8. Handing over the Flame: Legacy Projects 8.1. Project 1. Alpine Makeover The goal of this project is to decrease the number of “cold beds” in the ski resorts on a yearly basis. On the short term, the project must encourage chalet owners to refurbish their property and rent it to tourists. The aim is also for a start-up to create and propose attractive renovation packages to owners. A mid-term objective is to create attractive offers for visitors through a collaborative network of owners, and tourism stakeholders. On the long term, the goal is to improve the region’s offers in terms of housing and activities through a four-season strategy, and also renew ski resort through makeovers favouring sustainable development and the promotion of renewable energies. 8.1.1. Project’s Ideal This project echoes to the various population voting to reduce the number of secondary homes and cold beds in the Alpine regions, and their willingness to head toward sustainable development. The idea is to favour a similar vision than Bhutan with a “high value, low impact” strategy (Tourism Council of Bhutan, 2017). The Alpine region must prefer quality over quantity to preserve its natural environment and propose superior services. Such vision requires a great carrying capacity management. Furthermore, the plan is to enhance housing in the different ski resorts of the Swiss Alps by encouraging people to rent their properties, and fostering the transition toward green energies. The philosophy here is to model the Alpine villages based on the desire for sustainable development. The vision people have of clean mountains and landscapes should become a reality by providing visitors with renewed areas becoming increasingly autonomous in terms of energies and local resources. On the long term, the green Swiss Alps villages would become a USP for Switzerland. 8.1.2. Target Group In this program, two main groups are targeted. First of all, the locals. By refurbishing small villages, the landscape will gain in attractiveness, and inhabitants will profit from this in various ways. In example, the area becomes more visible and can attract more visitors; renovating can reduce energy consumption through thermal insulation, etc. The second audience will be tourism and visitors. Indeed, a region that is coherent and provides what people expect to find and see, can only become increasingly attractive and popular. It is at this point that a good carrying capacity strategy must be set to avoid abuse and overcrowding. Handing over the Flame: Legacy Projects 43

8.1.3. The Program The canton of Valais aims at encouraging start-ups to bring and exploit their know-how in the region. The foundation “The Ark” is a great example: it helps organising and coordinating various activities allowing the establishment and blooming of innovative companies in the Valais (Fondation The Ark, 2017). Furthermore, the area is facing the issue of “cold beds” in the different villages and ski resorts. Cold beds designate rooms or houses that are vacant a great share of the year because they are not rented. Owners are quite reluctant in renting their properties even though they do not live in it. To counteract this phenomenon, the ski resort introduced a tax, creating many tension in the areas (Le Nouvelliste, 2013). The “Alpine makeover” program is aiming at offering a win-win situation for all parties. The idea is to create a start-up that will bring local companies such as masonry, carpentry, paintwork, etc. to propose makeover packages that will favour local know-how, enterprises and materials, to reasonable prices and allow property owner to renew their housing. The package deal is that the owner can benefit from the advantageous prices only by agreeing on renting his secondary home for a minimum of weeks per year. The rental will be done through a local agency that will take care of the promotion, dates and also check-in and out of visitors. Management & Implementation To create and design the program, the Legacy Organisation of Sion 2026, will be responsible to determine the budget allocated to the project, and collaborate with an adequate start-up team that will take care of the implementation. The start-up will be in charge of creating a local networking per commune, district, areas, or else, to bring local companies (rentals, masonry, designers, tourism entities etc.) together. They will work out on specifying each ski resort’s main target market, create packages accordingly, and start working on a common promotion campaign. The legacy association will be monitoring the project and undertake checking for each milestone. Games Dimension In order for the project to have a direct link with the Games, the program should start once (and if) the candidacy is won. The tourism stakeholders will play a key role in its promotion, in collaboration with the actors of the housing domain. The goal being to favour a four-season strategy on the mid-term, bringing forward sports activities in the Alps for all season will be a key argument to showcase before, during but also after the Games, to trigger people’s interest in visiting the area where the Winter Games took place. Handing over the Flame: Legacy Projects 44