10 months ago

Reviving the Flame

Travail de Master de Tiffany Duc

Health, Youth & Cohesion

Health, Youth & Cohesion Dimensions Organising these week-ends will offer opportunities for the youth to undertake outdoor activities, which, on the mid- and long term, will enhance their health. In this sense, lunch hours should propose healthy and balanced meals. Regarding the cohesion, the different activities must encourage kids to meet with each other and include everyone. One the short- or mid-term, proposing affordable and official winter equipment (i.e. ski clothing) from the program will allow the participants to feel part of a group and foster positive feelings of belonging. Lastly, the program being proposed to the whole country, a small-sized competition could be proposed on the long-term for the different regions to meet and kids to see they are part of a large association. Cultural Dimension In Switzerland, particularly in the Swiss Alps, winter sport is an integral part of the local culture. Even before the development of ski resort, people living in the Alps had a healthy lifestyle by being outside, walking a lot and consuming healthy meals. The program can be used to share cultural knowledge with the participants. In example, one week-end can be spent in another canton or region to discover the country. The ski resorts usually close their slopes at around 4 pm. One hour can then be used to visit a local attraction, learn about sustainability in the mountain, etc. a recreational but educative hour spend with collaborators of the program. Adaptation On the long term, this program can also be adapted to the other seasons. As an example, summer activities could be proposed in the form of camps where young people would try various sports such as mountain bike, climbing, Nordic walking, etc. This modification can also bring more to the cultural dimension through the education on the environment, local flora and fauna, etc. 8.2.4. Financing There is already ongoing discussion between Cantons and their educational systems to promote and bring back ski days at schools. Here, the authorities can team up with the Legacy Organisation and finance the Youth Multi Sport project together. Part of the project’s budget would come from OG’s legacy budget, while the other part would be provided by the authorities. To start the program, the financial help provided by the government will be crucial for the organisation to become self-sustainable on the longer term. To optimise the success of this action, collaboration is primordial. Indeed, the different stakeholders could bring their own expertise, enhancing the management of the program. While the government’s proposal was to support the ski days through public funding, the Youth Multi Sport program would rather bring a financial revenue to become autonomous. For example: Handing over the Flame: Legacy Projects 49

The program is designed and published as an official sport program with copyrights. Collaboration with local sport associations would be encouraged to manage the program together with cantonal schools. To obtain these rights, they should contribute to the project’s funding through a yearly membership fee. This participation will help offering a package at an affordable price, incl. lessons, meals, and ski pass (if necessary), and equipment rental (if needed). The price will be paid to the managing foundation who will reallocate the revenues accordingly. In the short term, to increase side revenues, the managing organisation must propose winter clothing (i.e. ski pants, jackets, etc.) at a good price to be affordable but also to enhance cohesion. The benefits made can be used, in example, for a yearly contest for the participants to meet and compete; or provide sport scholarship grants to some young people trained by the program and who wishes to pursue their studies and become sport professionals. To extend the benefits, a membership card could be provided to participants. With it, they would have discount at partners’ businesses, which can foster additional sales outside the main program. 8.2.5. Potential Partners o Swiss Snow Sports Association o Valais Snowsports Foundation o Cantonal authorities, schools, etc. o Rental shops o Swiss Ski Schools o Ski lift associations o Etc. 8.2.6. Key Challenge The main challenge will be for the program manager to create a good network between the various stakeholders and encourage them to accept reasonable deals. This way, the package will be affordable to all families. Each partner ready to provide interesting prices will benefit from marketing exposure on the winter clothing and various promotion in their region. See the SMART objectives in appendix XIII. Handing over the Flame: Legacy Projects 50