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SHINING STAR QHA REVIEW | 28 Jupiters Hotel and Casino’s sassy metamorphosis into The Star Gold Coast was one of the most extensive redevelopments ever undertaken by an Australian hotel. Last year its stunning transformation impressed QHA Awards for Excellence judges and saw the hotel take out Best Deluxe Accommodation and Best Prestige Restaurant. Centred around the construction of The Star Grand hotel, a 17-storey, 50-suite tower at the front of the Broadbeach Island property, the redevelopment came in at a cool $850M. Few corners of the enterprise were left untouched as the revamp unfolded. In less than a year more than 50,000 square metres of wallpaper, 180 kilometres of electrical cable and 424,940 man hours contributed to the revitalisation of The Star’s 596 hotel rooms. The Star Entertainment Group Managing Director Queensland Geoff Hogg says the revamp opens up the existing property to celebrate the region’s subtropical climate and creates an “array of premium experiences” reflective of the Gold Coast’s coming of age. “It’s fantastic to see that recognised by the peak industry body for the hotel and hospitality industries in Queensland. “We really wanted the refurbished rooms to be a place where guests could feel at home, while also experiencing the luxury of a five-star hotel and the excitement of being on holidays,” he says. No expense was spared on electronics, affording guests the opportunity to customise lighting, drapery, temperature and service preferences through the use of fully integrated technology. The sophisticated rooms include multiple USB ports which support all modern devices, complimentary WiFi, and zone control. Guests are also treated to a specially designed pillow

INSIGHTS menu and ‘The Cloud’ mattress topper, produced by the best specialist mills from around the world and exclusive to The Star Entertainment Group properties, and an array of bathing amenities by leading International brand L’Occitane. The redevelopment also saw the addition of several new food and beverage offerings along with a new pool and pool bar. But the pièce de résistance has to be the illumination of the property’s striking new façade that involved the installation of a 36-million pixel outdoor projection system. Seventeen projectors mounted on specially designed platforms beam spectacular moving imagery onto the facade each evening. The visual design is a dynamic display of artistry using colour, shade, rhythm and elegance to represent the natural environment and vibrant Gold Coast lifestyle. QHA REVIEW | 29