UK Muslim Consumer Survey 2018

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CONTENTS 2 3 4 6 8 9 11 13 14 Why today’s Muslim consumer is demanding more How the average consumer spends their money Food spending habits Food purchasing issues Fashion, beauty & household spending habits Fashion & beauty purchasing issues The Muslim consumer and brand loyalty Eid and the mainstream In conclusion LONDON MUSLIM LIFESTYLE SHOW Consumer Report 1
Why today’s Muslim consumer is demanding so much more than ever before “The halal industry is forecasted to be worth $3.7 trillion within the next few years. This simply cannot be ignored” - Waleed Jahangir, CEO, Muslim Lifestyle Show. But what is it today’s Muslim consumer actually wants? Access to modest clothing and halal meats may seem like the obvious answer, but after conducting a survey of over 1000 Muslim consumers within the UK, we’ve discovered it goes much deeper than that. Today’s Muslim consumer is demanding more from their UK suppliers. They require more options, better availability and a higher quality of produce. With the younger generation taking a more ethical, and healthconscious approach to their eating and purchasing habits, it’s not just the mainstream market who need to adapt to meet their needs. Here are the emerging trends we predict for 2018: • Mainstream brands targeting Muslim consumer groups • An increase in choice of both food and clothing • More transparency in available food • A demand for higher quality • An emergence of halal organic produce • A greater understanding of Ramadan shopping trends • An uptake of ‘healthy halal’ LONDON MUSLIM LIFESTYLE SHOW Consumer Report 2
Page 1: THE 2018 UK MUSLIM CONSUMER TREND R
Page 5 and 6: Food spending habits on an average
Page 7 and 8: What are the issues faced when purc
Page 9 and 10: Other spending habits on an average
Page 11 and 12: “It’s difficult to find both mo
Page 13 and 14: I am more likely to buy an item if
Page 15: In conclusion There is a definite s

UK Muslim Consumer Survey 2018

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