Inspiring Women Spring 2018


There were a few fairly big

challenges. The first obstacle was

that we both had recently moved

to Hamburg and did not speak

German (necessary to obtain

event permit). We also did not

have a strong network of local

contacts to assist with the event.

Fortunately, the planning

committee assisted with getting

the required city permit and

recommended local businesses

that could make donations and

other organizations to help

advertise the event.

A second challenge was

forecasting participation and

profits. Because this was a first-time event, we didn’t know how many people would be

interested in participating. We ultimately decided that if we could just get 30 people to sign up,

we’d consider the event a “success.” We dreamed of getting 100 participants, but felt

confident we could get 30 people to register.

To get a good turnout, we needed to ensure that the registration fees were affordable for

families while also ensuring a meaningful donation for FAWCO. We benchmarked fees charged

by similar fun run/walks in Hamburg and used this information to find the “sweet spot” for

registration fees.

Finally, we needed to drive online registration by generating excitement for the event. We did

this by sending personalized emails to club members, posting colorful signs on the event route

and publicizing the event through local running and social organizations and social media.

It had rained non-stop in the days leading up to the event, which took place on Sunday,

October 8, 2017. When we went out to set up the pavilions that morning, the water was literally

ankle-deep in the area we had mapped out for our set up. All we could think about was how

miserable it would be for the participants if they were wet and cold. Fortunately, we were able

to find higher ground nearby. Even more amazingly, as the sun came up that day, the clouds

cleared and we had sunny, beautiful weather. It was an unexpected break in a string of rainy

days. It definitely helped increase participation in the event, which included a 5k walk and a

7.4k run or cycle.

In the predawn hours on the

day, volunteers and their

families gathered in the dark to

set up booths, assemble the

sound system, hang balloons

and post signs. As the sun came

up over the Alster (Hamburg’s

downtown lake), the runners,

walkers and cyclists began to

arrive. They checked in, picked

up t-shirts, munched on goodies

from the bake sale, bought

raffle tickets and enjoyed free

Coke and Yogi Tea products.


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